This document defines proximity marketing as engaging with audiences through mobile devices and online to promote messages. It discusses how proximity marketing works for both consumers and businesses by sharing synchronized information and allowing interaction. The document explains that proximity marketing is important because businesses need to get social, think local, and spend on mobile to stay relevant. Implications include more e-commerce, engagement with fast-moving information, and intensified online marketing competition that small businesses must adapt to. Trends highlighted are continued online business growth, increased online marketing, and requiring smartphone-ready information to survive.

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WHAT
HOW
WHY
IMPLICATIONS
TREND
By Mikee Masamayor

2. Definition: Area
where you engage
with audience and
promote your
message
WHAT : Definitions
Definition: Proximity;
either physically or
online
Definition: Area
where you engage
with audience and
promote your
message

3. HOW does it work?
CONSUMER
• Share Information through
mobile device
• Synchronization of information
• Allows interaction
BUSINESS
• Opportunity to pinpoint
prospects/target audience
• Designed and contextually
relevant content
• Shift away from traditional
advertising
• More innovation
• Consumers embrace these
new unique concepts
• Social media and local
information are powerful tools

4. WHY is it important?
• “To stay relevant, businesses need to get social,
think local, and spend on mobile.”
• Benefits consumers and businesses
• Increasing demands and expectations due to
technological advancement

5. IMPLICATIONS
• Merchants and
consumers will engage
in more E-Commerce
and online transactions
• Engage in fast moving
information and more
innovative ideas and
businesses

6. IMPLICATIONS
• Marketing competition
online will intensify
• SME’s must take
advantage of knowing
how to market to their
audience through social
media or will be left
behind

7. TRENDS
• Continued growth in online businesses
• Marketing online will increase
• Smartphone-ready business information is a
must to survive

8. TRENDS
• Marketing is more specific on prospects
– Factors to be considered from one’s Location
• Businesses will take advantage of more
accessible and specific information