The document discusses the marketing environment and different types of markets. It defines the marketing environment as forces that influence a business's ability to create value and attract customers. This includes the microenvironment of customers, competitors, and suppliers, as well as the macroenvironmental forces of political, economic, social, and technological factors. Consumer markets are individuals and households as end users, while business markets include organizations that purchase goods and services to produce other products. The key differences between consumer and business markets are that business markets involve intermediaries and business purchases are often more complex.
This presentation by Chile was made during the break-out Session 2, “Techniques and evidence for assessing exclusive dealing and bundling” in the discussion “Economic analysis and evidence in abuse cases” held at the 20th meeting of the OECD Global Forum on Competition on 7 December 2021. More papers and presentations on the topic can be found out at oe.cd/eac.
This presentation by Chile was made during the break-out Session 2, “Techniques and evidence for assessing exclusive dealing and bundling” in the discussion “Economic analysis and evidence in abuse cases” held at the 20th meeting of the OECD Global Forum on Competition on 7 December 2021. More papers and presentations on the topic can be found out at oe.cd/eac.
Value Chain Bankrolling: Strategy towards enhancing growth in Agriculture sec...IJMER
Value chain has been an important concept in management offering improvement over the
traditional supply or distribution chain, with an aim to optimize the chain and reduce it to limited links
with each one performing an activity to enhance the value of the product and not merely the cost. Further,
management of such value chain network should focus on cohesively taking the stake-holders along and
sharing / spreading the benefits among them, such that the network becomes symbiotic and sustainable,
and the process of value-addition & delivery gets ethical. The main objective of this research paper is to
highlight the key value chain activities in context to agricultural products and suggests the importance of
value chain financing which requires due attention from National and Regional level financing
corporations.
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Step 3 Training Materials - Preliminary Vision QuestionsPMSD Roadmap
A set of questions to be used with the Step 3 training materials, which can be found here: http://www.slideshare.net/pmsd-map/step3training-guide.
The questions should be used in the Vision Maps and Statements session. Print one copy per group.
Commercialised supply of training & certification to improve quality and safe...ILRI
Presentation by Amos Omore to Conference on Climate Change Adaptation Strategies, Capacity Building and Agricultural Innovations to Improve Livelihoods in Eastern and Central Africa: Post-Copenhagen, Addis Ababa, Ethiopia, 7 – 9 June 2010
we know that business does not operate in the vacuum but in the environment, that is why this presentation try to make you aware of the marketing environment
Spikes and Dips July 2016: State of Ecommerce in the USIntelligence Node
Intelligence Node’s Spikes and Dips series presentation is to put online retail price movements in the context of macroeconomic factors. It is aimed at enabling brands and retailers understand how macroeconomic factors influence their day-to-day retail pricing strategies.
Value Chain Bankrolling: Strategy towards enhancing growth in Agriculture sec...IJMER
Value chain has been an important concept in management offering improvement over the
traditional supply or distribution chain, with an aim to optimize the chain and reduce it to limited links
with each one performing an activity to enhance the value of the product and not merely the cost. Further,
management of such value chain network should focus on cohesively taking the stake-holders along and
sharing / spreading the benefits among them, such that the network becomes symbiotic and sustainable,
and the process of value-addition & delivery gets ethical. The main objective of this research paper is to
highlight the key value chain activities in context to agricultural products and suggests the importance of
value chain financing which requires due attention from National and Regional level financing
corporations.
Let's face it. At some point of time in our school or college, we face a typically difficult assignment with a tricky problem, a complex equation or a case study on an obscure concept. Do you wish you had access to a qualified tutor who could help you at that moment?
Our homework assistance service, which is available 24/7 in subjects across disciplines like Finance, Accounting, Management, Engineering, Sciences, Math and ELA, is precisely the answer to your wish.
Our tutors provide you with a step-by-step working of the solution to your homework problems so that you understand the solution and the approach better. Aiming for school/college success with top grades just got easier with Online Assignment help
It has been our constant endeavor to match the best tutoring with the most affordable price. Our tutors are highly qualified, have long tutoring experience in their respective subjects and have passed our stringent screening criteria. This makes them some of the best in the tutoring industry.
We are proud to have moved over 100,000 customers closer to their cherished goals. We would be glad to be a part of your journey too.
• Our Homework help covers detailed solutions to Assignment problems, Case studies, Project Work, Research paper writing, Essay writing and review help.
Website: www.onlineassignment.net
Mail: homework@onlineassignment.net
Live Chat Available 24*7
Regards
Online Assignment
Step 3 Training Materials - Preliminary Vision QuestionsPMSD Roadmap
A set of questions to be used with the Step 3 training materials, which can be found here: http://www.slideshare.net/pmsd-map/step3training-guide.
The questions should be used in the Vision Maps and Statements session. Print one copy per group.
Commercialised supply of training & certification to improve quality and safe...ILRI
Presentation by Amos Omore to Conference on Climate Change Adaptation Strategies, Capacity Building and Agricultural Innovations to Improve Livelihoods in Eastern and Central Africa: Post-Copenhagen, Addis Ababa, Ethiopia, 7 – 9 June 2010
we know that business does not operate in the vacuum but in the environment, that is why this presentation try to make you aware of the marketing environment
Spikes and Dips July 2016: State of Ecommerce in the USIntelligence Node
Intelligence Node’s Spikes and Dips series presentation is to put online retail price movements in the context of macroeconomic factors. It is aimed at enabling brands and retailers understand how macroeconomic factors influence their day-to-day retail pricing strategies.
The whole effort is to support and uplift beginners in marketing who search essentials in marketing.
Reference Text - Principles of Marketing, 15th Edition, By Phillip Kotler and Gary Armstrong
ANALYZING THE MARKETING ENVIRONMENT
Chapter outline
The company’s Microenvironment
The company’s Microenvironment
Demographic environment
Economic environment
Natural environment
Technological environment
Political and Legal environment
Cultural environment
Responding to the Marketing environment
The Marketing environment
The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationship with target customers
Analyzing method of environment
Internal & external environmental analysis
Micro & Macro environmental analysis
you can see full article and the chapters through here http://goo.gl/2mIZel
ANALYZING THE MARKETING ENVIRONMENT
Chapter outline
The company’s Microenvironment
The company’s Microenvironment
Demographic environment
Economic environment
Natural environment
Technological environment
Political and Legal environment
Cultural environment
Responding to the Marketing environment
The Marketing environment
The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationship with target customers
Analyzing method of environment
Internal & external environmental analysis
Micro & Macro environmental analysis
you can see our all chapters about marketing management http://goo.gl/2mIZel
get the all detailed chapters with images
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2. Chapter Objectives What are the components of the marketing environment? How do those elements affect marketing strategy? What are consumer markets? How are business markets similar to consumer markets? How are they different?
3. Objective 1 What are the components of the marketing environment? How do those elements affect marketing strategy?
4. The Marketing Environment is a set of forces, some controllable and some uncontrollable, that influence the ability of a business to create value and attract and serve customers.
5. Macro Environment External Environment Micro Environment Political Social Organization Suppliers Buyers Loss of Control Competitors Economy Technology Internal Environment
6. Marketing Environment External Environment Micro- Environment Macro- Environment Customers Competitors Suppliers Partners Technology Political Social / Cultural Legal Economic
7. Microenvironment Bargaining power of customers Porter’s Five Forces Threat of substitute products Competitive rivalry within an industry Bargaining power of suppliers Threat of new entrants
10. Consumer Markets are the end user of the product or service and include individuals and households that are potential or actual buyers of products or services.
11. Consumer Markets $10 Trillion U.S. Consumer Buying Power in 2007 4 states account for 1/3rd of buying power: California Texas Florida New York
15. Business Markets include individuals and organizations that are potential or actual buyers of goods and services that are used in, or in support of, the production of other products or services that are supplied to others.
Numerous factors have influence over a firm’s ability to create value for customers, including the internal and external environments. The internal environment are elements that are inside the organization. The marketing department must work with internal stakeholders, such as other departments and top management, to communicate organizational policies and information gained from the external environment. As is often the case, departments within an organization will have differing views on the types of products offered, the price they should be sold for, etc.Marketing’s primary function lies in its connection with the external environment. However, as the focus moves to the outer rings into the micro and macro environments, the organization loses some level of control.
An organizations ability to compete lies in the external environment. While most efforts are centered in the microenvironment (where the company has some degree of control), firm’s must also be aware of events happening in the macroenvironment (companies have little control).The Microenvironment consists of customers, competitors, suppliers, partners, and others that influence a firm’s ability to sell, distribute, promote, and develop products and services. Each of these must be considered when making strategic decisions. The macroenvironment consists of technology, political, social and cultural, legal, and economic. While outside marketing’s direct control, a firm must be aware of elements in order to take advantage of opportunities and to control for threats that result from changes. For example, the recent economic downturn has left many firms with excess capacity (think GM and Chrysler).
The microenvironment consists of customers, suppliers, competitors, and partners such as channel members. Each of these players can have an influence on an organizations success in a market. To better understand the influences each has management guru Michael Porter developed his Five Force’s Model.
The Macroenvironment contains forces that are uncontrollable, but have an influence on the microenvironment. Economic environment are factors that influence buyers purchase ability such as inflation rates, income levels, and unemployment. These factors influence both the B2B market and the consumer market.Social and Cultural Environment shape the needs and wants of consumers. The 2008-09 recession (an economic influence) altered some consumers attitudes toward buying locally grown foods and/or encouraged some to plant a garden. The Competitive Environment includes factors related to the number of and potential action of competitors.The Legal Environment involves the rules that govern business practices and include actions to protect consumers and businesses from unfair practices. This element becomes even more complicated as companies seek to expand globally.The Political Environment has influence in a company’s domestic market and in global markets. While the U.S. has a stable political structure, other countries can not say the same. Governmental actions can alter the playing field for some businesses and industries (there is considerable debate occurring in the U.S. over health care and energy which can have significant influence over firms in these industries).The Technological Environment can alter marketing due to scientific advancements that lead to new innovations. These innovations can make entire product categories obsolete (type writers for example).
Consumers account for a large portion of spending in the US economy. Consumer products are purchased to satisfy individual wants and needs. Consumers base much of their purchase decisions on the expected utility (value) they perceive the product will deliver. When the utility is high, a surplus has occurred, meaning that the company undercharged for their product.
Consumers are heavily influenced by advertising and promotion, and brand names are used to convey value.
Graphical representation of consumer and business markets. Here the baker purchases raw materials (flour, eggs, etc) to make bread, which it then sells in bulk to grocers. Consumers purchase a single loaf.
Business markets purchase products to fulfill their needs, but the needs will differ than those of consumers. Business’ purchase products to create other products or to provide services to customers. Businesses are classified using the North American Industrial Classification System (NAICS). An example is shown on the next slide.
The NAICS classifies businesses in the US, Canada, and Mexico based on their principal activities. Businesses are further broken down to allow for more precise organization. The US government uses the NAICS as a means to provide statistical data as related to the economy. Business use the classification in cultivating sales leads, as well as other related activities.
In B2B there are three basic classifications of purchases: New Task, Modified Rebuy, and Straight Rebuy.New Task – First time or unique purchase of a product/service. Requires extensive effort to determine what to purchase as well as who to purchase from.Modified Rebuy – Company has experience with product already but is considering alternatives (products or vendors)Straight Rebuy – Company reorders current product from current vendor.
This table outlines the differences between B2B and Consumer Markets.