This document discusses Salesforce administrators and their role in helping organizations adopt the Salesforce Lightning platform. It highlights how admins can lead by communicating best practices, preparing for Lightning adoption through training and assessments, and engaging users throughout the migration process. It also provides an overview of new features in upcoming Lightning releases and resources available to help admins succeed in their role.

1. Blaze Your Trail
Mike Rosenbaum, EVP, CRM Applications
@mike945778
Salesforce for Admins

2. Forward-Looking Statements
Statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use
of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions
or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and
utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These
documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Salesforce Platform + Salesforce Admin = AWESOME

4. Salesforce Platform + Salesforce Admin = AWESOME
Fun
Career
Success
Empowerment
Community
Success
Company
Success

5. The #AwesomeAdmin Community Has Done Incredible Things
2.3M Success Community members and growing!
2015 2016
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2015 2016
218k
Custom Lightning Components
63k
Ideas Submitted
300B+
Process Builder Transactions

6. Thank You for Inspiring our Vision
You are leading…
You are driving change…
You are innovating…
You are the creating the future…
You are Trailblazers!
D"ald Bohrisch
Salesforce Solutions
Manaager
Jessica Oh
Salesforce
Administrator
Shaneese Shands
Salesforce
Administrator

7. `
#AwesomeAdmin Trailblazer Award

8. Be Your Best. Prioritize Career Growth and Learning
“Once I convinced myself that I could
learn anything, all that was left was
to put in the work.”
Zac Otero
Salesforce Admin

9. Kris Lande
Sr. Director, Admin Marketing
@krislande

10. Everyone is Empowered to Learn with Trailhead
The fun and easy way to learn Salesforce
Product
Knowledge
HR &
Culture
Leadership &
Management
1.2MBadges completed
trailhead.salesforce.com
144Badges available

11. You Have Started a Movement
#Trailhead4All
Join the Conversation
Salesf#ce
Saturdays

12. Annie Shek
Enterprise CRM Manager
#Trailhead4All
sfdc.co/Trailhead4All
@annieforce

13. Your Stories are Inspiring
`
admin.salesforce.com
Admin
Stories

14. Admins Lead by Example
Mary Olson Fajimi
Salesforce Admin
“I am passionate about using technology to
create positive and lasting impact for my
company, my customers and my community.”

15. Admins Drive Innovation
“I help my company use technology to find
innovative solutions to complex problems.”
Carlos Frias
Salesforce Admin

16. Admins Pioneer with Curiosity
“With Salesforce, the things that you can
do are endless - the sky is the limit. The
limit is your imagination.”
Toya Gatewood
Salesforce Admin

17. Admins Blaze New Trails
Lead Innovate Pioneer

18. Admins Blaze New Trails
Lead Innovate Pioneer

19. Mike Gerholdt
Sr. Manager, Admin Evangelism
@mikegerholdt

20. `
Lead with Best Practices
Admins are Salesforce ambassadors
Streamline
Processes
Provide Training
& Documentation
Drive
Efficiencies
Connect with
Stakeholders
Champion
New Technology

21. Lead your Company to the Future with Lightning
Lead your company to the future with Lightning
Experience
Builder
Ecosystem

22. Lightning Continues to Improve with New Features…
Winter ’17 Release is packed with Lightning features
Enhanced Navigation
Mass Add to Campaign
Dashboard role hierarchy filter
Calendar Month View
Inline Edit on Lists
Quotes with PDF
Contracts
Campaign Influence
Javascript Button Replacement
View External Calendars in Lightning
Lightning Groups
Chart Parity with Classic
OpenCTI GA
Merge Leads Share dashboard components
Chatter live feed
Chatter inline video
Lightning Content Libraries
App Branding Scheduled Reports Kanban on Leads, Campaigns, Contracts
Enhanced Chatter postsDrill down from filtered dashboard Lightning for Gmail

23. Lightning Continues to Improve with New Features…
Winter ’17 Release is packed with Lightning features
Enhanced Navigation
Mass Add to Campaign
Dashboard role hierarchy filter
Calendar Month View
Inline Edit on Lists
Quotes with PDF
Contracts
Campaign Influence
Javascript Button Replacement
View External Calendars in Lightning
Lightning Groups
Chart Parity with Classic
OpenCTI GA
Merge Leads
Enhanced Chatter postsDrill down from filtered dashboard
Share dashboard components
Lightning for Gmail
Chatter live feed
Chatter inline video
Lightning Content Libraries
App Branding Scheduled Reports Kanban on Leads, Campaigns, Contracts

24. Demo

26. But Wait! There’s More in Spring ’17!
Field Service Lightning Wave
Field Service Mobile Lightning
Lighting Service for Mobile
Lightning Service for Web Custom Components
Calendar All with Gmail
Partner Lightning Community Templates
Lightning Employee Community with Cases
Analytics for Lightning Communities
Lightning Community Feed
Lightning Calendar Component
Scheduled Dashboards
Report Notifications
Lightning Report Builder (Pilot)
Edit Dynamic Dashboards
Edit Tables on Dashboards
Role Hierarchy on Reports
Skype in Lightning
Custom Global Actions
Opportunity Product Selector
Forecasting
’17
Desktop Favorites
Merge Records
Field History Tracking
Mass Actions on Related Lists

27. LEARN PREPARE ENGAGE
The Lightning Journey for Admins
Communicate with your users at every step of the way
salesforce.com/lightning
Hands-on Experience
Lightning Badges
Lightning Roadmap
Winter ’17 Release
Notes
Sandbox
Admin Playground
Lightning
Readiness Check
Preview Your Org
Training, Marketing
& Comms Plan
Rollout Schedule
admin.salesforce.com
Customer Success
Community
Set up User Access
Gap Analysis
Enjoy the
Awesome!
Visit
Trailhead
Review
Features
Analyze
Your Org
Turn it on!
Use it
Yourself
Rollout
Strategy
Discuss with
Admin Peers
Set Up
Access
Team
Comms
Sample Email
Campaigns
How-To Videos

28. David Liu
Salesforce Technical Architect
@dvdkliu

29. Are you Lightning Ready?
Get your Lightning Experience Readiness Check
Assess your org for Lightning Experience readiness
Determine which users are ready to migrate
Know how to proceed with Lightning migration
1-on-1 Lightning Assessments
3rd floor Moscone West
Visit the
Lightning Lookout
Access in Setup!

30. Admins Blaze New Trails
Lead Innovate Pioneer

31. Gillian Madill
Admin Evangelist
@gmadill

32. Boost productivity with out of the box components
Innovate with Lightning Components
Sumir Saini
Salesforce Administrator
20 New Standard Components
100+ Partner Components
Get more productive new Lightning
Components in Gmail & Outlook

33. Be productive and administer from anywhere
Innovate with Mobile
Reset passwords
View real-time Trust status
Freeze users
Edit users
Manage permission sets
Create new users
Reassign licenses
Manage Leads, Contacts,
Accounts and Opportunities
Share ideas and files
with your team
Create, sort, and
review tasks
White label for
your company
COMING SOON
COMING SOON
COMING SOON

34. Demo

35. Admins Blaze New Trails
Lead PioneerInnovate

36. LeeAnne
Templeman
Sr. Admin Evangelist
@leeanndroid

37. Pioneer with Intelligence
Help your users make smarter decisions
Marketing Users
Personalize campaigns
Optimize content
Deliver timely
communications
Sales Users
Prospect better
Improve forecasting
Automate routine tasks
for everyone
AI

38. Einstein makes your CRM processes smarter
Pioneer with Automation
Predict
Recommend
Discover
Automate

39. Demo

40. You are all Trailblazers
Lead Innovate Pioneer

41. Resources to Help You Blaze Your Trail
Set Learning &
Career Priorities
Run a Lightning
Assessment
Lead by
Communicating

42. One more thing…