Parker Harris, Co-Founder of Salesforce, gave the keynote address at Dreamforce. He discussed the importance of admins in driving Salesforce adoption and success. He highlighted new resources for admins, including Admin Day, the Admin Keynote, and the Admin Lodge at Dreamforce. Sarah Franklin discussed making this the "Year of the Admin" and new admin-focused resources like Trailhead trails. The keynote demoed the new Lightning Experience and its benefits. Speakers emphasized the role of admins in guiding businesses through the transition to Lightning and engaging users.

1. Salesforce
Admin Keynote
Parker Harris
Co-Founder
@parkerharris

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Safe Harbor

5. Adminsarethe
of Salesforce
Heart & Soul

6. We’re On a Journey Together
48 RELEASES
1.7M
SUCCESS COMMUNITY MEMBERS
2.4M+
IDEAEXCHANGE
POINTS

7. We Are Dedicated to YOU

8. Year of the Admin Video

9. This is the Year of the Salesforce Admin!
NEW
First Admin Day!
NEW
First official Salesforce Admin Keynote!
Admin Lodge: Your Home at Dreamforce!NEW

10. Sarah Franklin
VP, Admin Marketing

11. We are So Inspired By YOU
Gita Borovsky Damian O’FarrillSelina Suarez
Implementing Innovation Creating Operational ExcellenceSolving Business Problems

12. Technology Leaders Must Know
More Than Technology
Managers that can successfully straddle both business and technology are thriving.
Today’s CIO is as much a business leader as a technological guru…CIOs
need to be able to translate the capabilities of complex technology to users.
Successful CIOs will focus largely on the BT agenda —
investments in technology that win, serve, and retain customers.

13. Technology Leaders Have a Unique Skillset
Leaders must know the technology, the business, and operations
Technology Business Operations

14. You are All Technology Leaders
Salesforce Admins know technology, business, and operations
Business
OperationsTechnology

15. Krystal Carter
VP, Legal Management Consulting

17. Know the Technology
Guide Your Business
Practice Operational Awesomeness
Lead Your Company to
the Future with Lightning

18. Know the Technology
Guide Your Business
Practice Operational Awesomeness
Lead Your Company to
the Future with Lightning
Gita Borovsky

19. Shawna Wolverton
VP, Product Management

20. Evolution of Salesforce Video

22. Meet the New
Salesforce
Customizable
Built for you, 100% customizable
on the Salesforce Platform
Everywhere
New seamless desktop and
mobile experience
Smart
Sales intelligence built-in
Introducing Lightning Experience:
Salesforce, Reimagined
NEW

23. Demo

25. What’s Available in Lightning Experience
This is the beginning of a multi-release journey
Winter ’16
SALES
Spring ’16+
SERVICE, PLATFORM
Accounts and Contacts
Opportunities
Leads
Activities
Reports
Dashboards
Files
Workflow Rules
Chatter
Cases
Custom Objects
Visualforce
App Builder Customization
Person Accounts
Account Teams
Opportunity Teams
Campaigns
Product Selector
Advanced Charts
And More!

26. Know the Technology
Guide Your Business
Practice Operational Awesomeness
Lead Your Company to
the Future with Lightning
Selina Suarez

27. Mike Gerholdt
Admin Evangelist

28. The Road to Lightning Experience
It’s more than just flipping a switch, yelling surprise, and throwing confetti!

29. Guide Your Business on the Journey
2. Get Hands On 3. Engage1. Learn

30. Start Learning with Trailhead

31. New Trails and Badges Specifically For Admins
Admin Trail
Beginner
Platform Basics
Data Modeling
Data Management
Salesforce1 Mobile
Chatter Basics
Reports and Dashboards
UI Customization
CRM Basics
Accounts and Contacts
Leads and Opportunities
Events
Admin Trail
CRM
Data Security
Formulas and Validations
Process Automation
Change Management
Lightning App Builder
Event Monitoring
Admin Trail
Intermediate

32. Lightning Trails & Badges For Admins and Users NEW
Admin Trail
Migrating to
Lightning Experience
Lightning Experience Basics
Lightning Experience Features
App Customization Lite
Lightning Experience Rollout
Admin Trail
Starting with
Lightning Experience
Salesforce Basics
App Customization
Lightning Experience Rollout
Sales Rep Trail
Using Lightning
Experience
Salesforce User Basics
Salesforce User Tour
I Trailhead!

33. Connected to Admin Playground
The safe and easy way to get hands on with the latest features
Learn
New Skills
Complete
Challenges
Earn
Points & Badges

34. AppExchange For Components
Pre-built components to assemble apps and pages
Build Apps Easily
With pre-built Components from
Salesforce partners that work for any device
Get Started Fast
Kick start building with an out-of-the-box
Component set from Salesforce
Extend and Innovate
Use Components from AppExchange with
your own custom-built Components

35. Lightning Design
System
Design Beautiful Apps
Salesforce style guides and modern
enterprise UX best practices built-in
Deliver Apps Fast
An open source framework and
reusable code base to build apps
in record time
Build pixel-perfect apps

36. Engage with Your Users
Gather User Feedback
Use Chatter Groups to house key information
Quick Actions let users give feedback from anywhere
Administer from Anywhere
Use SalesforceA to administer on the go
Take notes and post tips from Salesforce1
SABWA
Salesforce Administration by Walking Around
Watch how they use Salesforce

37. The Road to Lightning Experience
Learn with
Trailhead Modules
Winter 16
Release Notes
Migrate
Your Org
Experiment in
Admin Playground
Lightning Launch
Explore Lightning
Components
Lightning
Design System
Winter ’16
Pre-Release
Rollout
LEARN
Test
Use Cases
Prepare
Users
GET HANDS ON ENGAGE

39. Selina Suarez
Director, Salesforce Initiatives

41. Damian O’Farrill
Know the Technology
Guide Your Business
Practice Operational Awesomeness
Lead Your Company to
the Future with Lightning

42. Kris Lande
Director, Admin Marketing

43. The Admin’s Role is in the Center of it All
Sales
Ops
Execs
Sales
Marketing
Customer
Support
Customers
Developers
Partners

44. Practice Operational Awesomeness
Onboarding Excellence Empower Users

45. Demo

47. Know The
Technology
Guide Your
Business
Practice Operational
Awesomeness
You are the Ambassador to the Future
Use these skills to bring your company to the future!

48. Your Journey Starts Today at Dreamforce
50+ Theater Sessions
for Admins By Admins
Moscone West - 2nd Floor
Choose from 90+
Admin Breakout Sessions
Hilton, Moscone West & MoreAdmin Lodge: Learn,
Network, Have Fun
Moscone West - 2nd Floor
Admin Airstream:
Take a Break and Relax!
Dream Park

49. Periscope to the Admin Lodge
Preview to Lightning Fest
@Benioff joined

50. Lightning Fest
5—6pm
Learn
more about Lightning Experience
Network
with Lightning Product Managers,
Designers, and Salesforce Administrators
Enjoy
drinks and Lightning cupcakes
Join us in the Admin Lodge to
celebrate the NEW Salesforce!
Today!

52. thank y u