The document promotes becoming a Salesforce Military Champion by supporting veterans through the Vetforce program. It outlines that Vetforce provides free training, classes, and career opportunities for military, veterans, and spouses within the Salesforce ecosystem. It encourages employers to hire veterans to fill their talent needs and notes resources like the Merivis Foundation that provide training and job placement assistance to veterans. The presentation promotes individuals and companies becoming champions by completing Trailhead trails on veterans, sharing opportunities, and creating internships or hiring veterans.

1. Semper Salesforce
Become a Salesforce Military
Champion
December 18, 2019
Casey Cheshire
Founder & CMO
Cheshire Impact
@CaseyChesh

2. Subtitle placeholder
Wall Staging - Large
Fallujah Iraq 2006

3. Sometime in 2007…

5. Casey Cheshire
Founder & CMO
@CaseyChesh
casey@cheshireimpact.com
…10
…2,500
…221
Grateful to be here today!

6. YOU can help!

7. Become a Vetforce
Champion in your
Company!

8. Today’s Mission
• Ohana is the answer
• Vetforce
• Recruiting Veterans
• Resources
• Q&A

10. All things Ohana

11. Ohana extends beyond Salesforce Tower

12. All things Ohana
Extended family
Community that cares
Different interests and causes

13. • Job training and career accelerator program for military service
members, veterans, and spouses.
• Connect virtual learners to free training, classes, and career
opportunities within the Salesforce ecosystem.
• Multiple certification paths- creating exciting next missions!
Salesforce Military (Vetforce)

14. • Service members, veterans & spouses: Home base to skill up,
network, and launch new career
• Employers: Great source for certified military talent!
• Nonprofits & Champions: Full of resources to promote and the
place to point your Veterans & leaders toward!
Salesforce Military is the HQ for everyone

15. The Case for Hiring Veterans

16. Address the Salesforce Talent Gap with Veterans
200,000 transitioning veterans
23% of Military Spouses are underemployed
1.6M Veterans and Reservists are
underemployed
300K job postings for Salesforce related
skills
2 of the top 10 jobs on were for Salesforce
related skills (Indeed.com)
$389B Salesforce Impact on GDP by 2010
(IDC)
1.9M Salesforce jobs created by 2020 (IDC)

17. of male & female
recruits are minorities49.5%
Hiring Veterans Drives Diversity

18. “Hire for
Attitude, Train
for Skill”
Herb Kelleher
Founder

19. Veterans Get it Done

20. Resources

21. Merivis Foundation
•Training, mentoring & job readiness for
Veterans to jumpstart new careers in the
Salesforce ecosystem
•4 weeks virtual + 1 week onsite
•Locations: Austin, Seattle, East TBD
•Soft skills training on networking skills,
resumes, Linkedin and social media and
transitioning your military experience

22. Merivis Foundation Success
• 200+ alumni from 5 cohorts, hired by Dell, Deloitte, Accenture, Google,
Amazon, Capgemini, Polsource & more
• Meet Sheldon Simmons
• Navy Veteran who graduated Merivis Fall 2015
• From no tech experience to consultant in 2 years!
• Golden Hoodie recipient
Merivis.org

23. Cheshire Impact
Free Pardot Training Classes
for Veterans
12 class semesters
Small group sizes
Goal: Get Pardot Certified
go.cheshireimpact.com/pardot_veterans

24. Informational Interviews
Mutually amazing type of interview
Veterans can research & learn an industry, Get a
sense for a job & expand their network
Challenge with Veterans can be pitching
themselves, esp with mil skills
Get them into an interview and get them to talk
about what they did and listen for the
experience that could translate into job soft
skills
Business: Pressure free evaluation for
internships & future open positions

25. Conversations with Veterans
Veterans & spouses have great stories!
Unfortunately, most asked questions
tend to follow stereotypes:
- War stories, PTSD, politics,…”DYKA?”
DO ask about:
- Important lessons learned
- Friends and relationships made
- Experiences on the job & how it relates
- Acronyms you don’t know

26. Trailhead Vetforce Training
Truly impressive array of
modules!
-Vetforce
-Military-Friendly Workplaces
-Business Value of Equality
-Military Veteran Recruitment
Strategy
-Hiring Military Spouses
-Equality Ally Strategies

27. It’s time for Action!

28. Veteran Champion Action Plan
1. Learn - Complete Vetforce Trails on Trailhead
2. Encourage - …volunteer, & coach those just getting into Salesforce (informational
interviews too!)
3. Share - Spread the word! Recruit internally & create a Veteran Action Team
4. Present - Meet with HR & leadership to present your case
5. Create – Create Internships and interview veterans
6. Hire – Look for veterans when hiring for full time positions.

29. Resources
•Trailhead – trailhead.salesforce.com Search “veterans”
•Vetforce - veterans.force.com
•Merivis Foundation - merivisfoundation.org
•Veteran Pardot Training -
go.cheshireimpact.com/pardot_veterans

31. Ferns Vignette
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
First level text is set at twenty point Salesforce Sans and does not have a bullet
• Second level is eighteen point Salesforce Sans
Subtitle placeholder