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Frontiers Of Service Hodgins


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Slides from my brief presentation on the SnowFlake Effect of mass personalization at the Frontiers of Service conference on Oct. 5, 2007 in San Francisco. For more about the conference and the presentation please see the posting on Off Course - On Target at

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Frontiers Of Service Hodgins

  1. 1. The Snowflake Effect Unique is What We Seek! Wayne Hodgins Frontiers in Service Conference Westin St. Francis Hotel San Francisco, CA USA Oct. 5, 2007
  2. 2. [email_address] Wayne Hodgins Strategic Futurist President & Co-Founder Chair, IEEE Learning Technology Standards Committee Learning Object Metadata 0 Strategic Advisor
  3. 3. The Snowflake Effect: UNIQUE is what we seek! <ul><li>You’re a Snowflake </li></ul><ul><ul><li>Just like every other snowflake </li></ul></ul><ul><li>Moreover so too is every situation, every project </li></ul><ul><li>If this has always been the case and is SO obvious then why do we live in a world that assumes the opposite? </li></ul>
  4. 4. The Snowflake Effect: The ideal is getting to “just right*”… <ul><li>Just the right CONTENT , to </li></ul><ul><li>Just the right PERSON , with </li></ul><ul><li>Just the right PARTNERS , at </li></ul><ul><li>Just the right TIME , on </li></ul><ul><li>Just the right DEVICE , in </li></ul><ul><li>Just the right CONTEXT , and </li></ul><ul><li>Just the right WAY ……… </li></ul><ul><li>* not to be confused with perfection!! </li></ul>
  5. 5. Mass personalization: So What’s New? <ul><li>It’s now possible </li></ul><ul><ul><li>And more and more know it and are demanding it </li></ul></ul><ul><li>MC3 </li></ul><ul><ul><li>Mass Customization </li></ul></ul><ul><ul><li>X Mass Contribution </li></ul></ul><ul><ul><li>X Mass Conversation </li></ul></ul>
  6. 6. Scarcity Abundance With thanks to Chris Anderson see his blog
  7. 7. Anatomy of the Long Tail Courtesy Wired magazine
  8. 8. Courtesy Wired magazine
  9. 9. Key Challenges <ul><li>Scalability: </li></ul><ul><ul><li>Global personalization @ a planetary scale </li></ul></ul><ul><ul><ul><li>eg 6.6 billion people on the planet growing exponentially) </li></ul></ul></ul><ul><ul><li>Uniqueness is unique and infinitely so </li></ul></ul><ul><ul><ul><li>n degrees of personalization per every person, place and thing </li></ul></ul></ul><ul><ul><ul><ul><li>n radio “stations” per person </li></ul></ul></ul></ul><ul><ul><ul><ul><li>n-number play lists </li></ul></ul></ul></ul><ul><li>Sustainability </li></ul><ul><ul><li>Mass contribution models </li></ul></ul><ul><li>Transparency </li></ul><ul><ul><li>Dynamic pattern recognition and speculative computing </li></ul></ul><ul><ul><li>Minimizing the direct explicit input from individuals </li></ul></ul><ul><li>Transferability </li></ul><ul><ul><li>Portable Feedback & Attention data </li></ul></ul><ul><ul><li>Re purposing from strange sources </li></ul></ul><ul><ul><li>Not “just” for content </li></ul></ul><ul><ul><ul><li>Think about competencies for example, “just the right” people </li></ul></ul></ul>
  10. 10. Key Challenges (cont’d) <ul><li>Metadata Matters: </li></ul><ul><ul><li>Automated metadata generation </li></ul></ul><ul><ul><li>Attention metadata </li></ul></ul><ul><ul><li>Context acquisition </li></ul></ul><ul><ul><li>Inferred metadata & Implicit metadata acquisition </li></ul></ul><ul><ul><ul><ul><li>eg. The “missingness” Dr. Wedel noted) </li></ul></ul></ul></ul><ul><ul><li>Mood metadata </li></ul></ul><ul><ul><li>Subjective vs. objective metadata </li></ul></ul><ul><ul><ul><li>Genome projects (eg Pandor Music Genome Project </li></ul></ul></ul>
  11. 11. Thank You! For Questions & Comments please contact: [email_address] See “Off Course – On Target” for slides, podcasts, blogs and much more: