A presentation by Justin Hartman and Gregor Rohrig of The Times newspaper (South Africa) to the RedCube PR agency. We look at Multimedia and Social Media trends in South Africa compare to the rest of the world.
[Case study] Netflix steals the show with the 13-20 year oldDynvibe
One year after its French launch, Dynvibe has analyzed 30,000 conversations spontaneously posted on social media by French web users on the subject of Netflix. An opportunity to assess the impact of the strategy put in place by the platform and to study the profile of the community of the service’s follower. In May 2014, the world leader of the on-demand video service announced the opening up of its platform to French subscribers. On social media, this news generated an almost immediate buzz and extremely high expectations.
Rise Above the Ruckus: Hot Topics in PhilanthropyRHB_Solutions
Rick Bailey, Founder and CEO of RHB, a specialized marketing consultancy that has served more than 200 nonprofits over the course of its 22-year history, presents "Rise Above the Ruckus: You Deserve to be Heard." Rick's presentation offers valuable insights for nonprofit professionals and others who are interested in the marketing and branding of nonprofit organizations.
A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and mobile. Finally a quick update on other news
The online and media landscape in New Zealand and how for the tourism market online advertising is creating change, opportunity and threat. Key focus on the new drivers of the change video, social media and the rise of performance marketing (pred Google)
http://www.bossanova.co.nz
A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and in mobile. Finally a quick update on other news from the last few weeks
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Five Free Ways to Make Your Business Work Better in MobileBrandEmotivity
Brand Emotivity works with brands and advertising agencies on mobile and innovation projects. In this presentation, we show how every organisation regardless of size can create a great mobile experience.
Digitz: Digital Trends Report - January 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
SOCIAL TV 2.0: integrating social networks into TVChristophe Rufin
Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz: Digital Trends Report - April 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
[Case study] Netflix steals the show with the 13-20 year oldDynvibe
One year after its French launch, Dynvibe has analyzed 30,000 conversations spontaneously posted on social media by French web users on the subject of Netflix. An opportunity to assess the impact of the strategy put in place by the platform and to study the profile of the community of the service’s follower. In May 2014, the world leader of the on-demand video service announced the opening up of its platform to French subscribers. On social media, this news generated an almost immediate buzz and extremely high expectations.
Rise Above the Ruckus: Hot Topics in PhilanthropyRHB_Solutions
Rick Bailey, Founder and CEO of RHB, a specialized marketing consultancy that has served more than 200 nonprofits over the course of its 22-year history, presents "Rise Above the Ruckus: You Deserve to be Heard." Rick's presentation offers valuable insights for nonprofit professionals and others who are interested in the marketing and branding of nonprofit organizations.
A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and mobile. Finally a quick update on other news
The online and media landscape in New Zealand and how for the tourism market online advertising is creating change, opportunity and threat. Key focus on the new drivers of the change video, social media and the rise of performance marketing (pred Google)
http://www.bossanova.co.nz
A look at how the internet and social media has made brands more vulnerable. Also looks at brands using social media to listen to customers. Update on what's happening online and in mobile. Finally a quick update on other news from the last few weeks
Why didn’t we foresee the rise of social TV?
Social TV is the biggest change in television since it was invented.
Audiences are increasingly engaging with television via second screens (laptops, mobiles and tablets) and connected TV systems. This transforms medium and industry and gives social networks key commercial roles in the TV business.
The rise of social TV raises a crucial issue for our understanding of forecasting and innovation:
Why did we not foresee this major development in television?
The Futurescape presentation Social TV, Forecasting and Innovation reveals how 1995 predictions about the future of TV missed social TV and proposes how such blind spots in forecasting can be remedied.
The presentation covers
Social TV: a synthesis of TV and social networking
1. Transforming the medium of TV
2. A radical shift in power for the TV industry
3. How does social TV power manifest itself?
Forecasting and Innovation
4. The future of TV as seen from 1995
5. What we didn’t foresee in 1995 – social TV
6. Why didn’t we anticipate it?
7. Implications for forecasting and innovation
For more insights into the future of social media and television, download our white paper How Connected Television Transforms The Business of TV (adapted from Futurescape’s strategy report, Social TV).
Five Free Ways to Make Your Business Work Better in MobileBrandEmotivity
Brand Emotivity works with brands and advertising agencies on mobile and innovation projects. In this presentation, we show how every organisation regardless of size can create a great mobile experience.
Digitz: Digital Trends Report - January 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
SOCIAL TV 2.0: integrating social networks into TVChristophe Rufin
Following the launch of the "Watch with Twitter" app on Orange TV in partnership with Twitter, what are the key challenges, success factors and lessons to be learned for the integration of social networks into the live TV experience? Presented at OTT TV World Summit 2015 #OTTTV15 http://ottworldsummit.com/speaker/christophe-rufin/
Digitz: Digital Trends Report -March 2016Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Digitz: Digital Trends Report - April 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Powerpoint presented at the 1st Equine Business Management Strategies Program on August, 24 in Amsterdam.
This presentation is an overview of the business, social media and lifestyle stories of the past year that are of concern to equine veterinarians.
Content Marketing presentation to UniSA Marketing by Will Fuller and Gavin Klose from FULLER Brand + Communication, Adelaide South Australia. What is content marketing? How many marketers are using content marketing? How much marketing budget is being allocated to content marketing in Australia? How is media consumed and how is it is changing? What type of media is consumed in digital especially on mobile devices? What is the content marketing sweet spot. A strategic framework for content marketing starting with strategy, channel creation, editorial planning, content creation, distribution and measurement. Content marketing cases studies for Xerox, Commonwealth Bank, Hahn Beer and Carnegie Mellon.
This annual landmark report explores how the prevailing trends in in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
This is a presentation I delivered on September 23, 2010 in Toronto...at the Fall Education Conference and Annual General Meeting event jointly hosted by Keal Technology and the Canadian Signassure/sigXP User (CSU) Group.
The framework : Digital marketing in practice (04/02/2014) by Hugues REY, Chief Executive Officer, HAVAS MEDIA BELGIUM
In 20 years, marketing has experienced a Copernican revolution. Kotler’s 4P’s and Pareto’s law have been put aside in favor of concepts such as the 5C’s, the "long tail", the Cluetrain Manifesto,… Nice theories! But on the practical side, what are the day-to-day challenges for a marketer in 2014?
The 3 musketeers in the era of convergenceThinkDigital
This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.
Similar to RedCube Presentation on Social Media / Multimedia for PR companies (20)
In the ever growing world of Social Media business is often scared to dabble in the industry. I ask the question about whether or not Social Media can deliver a ROI...
This morning I delivered the following presentation to the students of Stellenbosch University's Media Lab. My topic was on the start-up lifecycle and I think it went alright. Students are sometimes hard to gauge but I hope that this provided some insight into life running a startup. There's also some interesting insight into the Afrigator business which has never been released.
A presentation I did at the University of Cape Town's Graduate School of Business (UCT GSB). This presentation for the GSB Nomadic Marketing course highlights the tools, technologies and filtering capabilities for brands and companies.
A presentation by Justin Hartman of Afrigator.com looking at the new features for the Beta launch of the website. Afrigator is Africa's largest social media aggregator.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
15. TimesCode mobile innovation
Way of receiving information on your cellphone
The first on the continent to offer the technology
Enables marketers to tap the growing
consumer power of mobile users
17. International Multimedia Trends
Mobile Browsed News and Information
Country Subscribers (in mil.) Percent Percent change
United Kingdom 6 13.7% 4.0%
United States 20.4 9.9% 0.5%
Spain 1.8 5.7% 3.1%
Italy 2.5 5.8% 11.7%
Germany
1.5 3.3% 3.0%
France 3.3 7.4% 1.9%
Source: M-Metrics Inc. (Feb 2007)
23. National Multimedia Trends
Grocotts’ Mail: Video Multimedia
Die Burger: Video Multimedia
News 24: Podcast Multimedia - some video
Mail & Guardian: Podcast Multimedia - some video
The Times: Daily Video and Podcast Multimedia
24. Why the hype?
SA Broadband growth
Broadband Services
Up-to-date technology
Media Offerings
Consumers change
26. Justin Hartman
New Media Strategist
overall web strategy
research and development
application development
project management
social media integration
28. Social media and Web 2.0
Social media anything that uses the
internet to facilitate conversations
Web 2.0 is any website that
facilitates interaction
35. Social media case study
Doritos competitors were
outspending them 2-1
Needed to build awareness
with consumers
Wanted to change the
playing field
36. So, what did they do?
They started a game called
Crash the Super Bowl
Consumers had 8 weeks to
produce a 30 sec advert
The winning ad would be flighted
during the Super Bowl utopia
45. Ad myths had been shattered
First consumer ad to appear on TV
Smallest budget, total $12.79
Smallest crew, 5 people
Shortest Production time, 4 days
Youngest crew, age 22 and younger
46. Effectiveness of the campaign
1.3 billion page impressions (worth $35 million)
Online community of over 1 million users
12% spike in sales in Jan ‘07
20 national print stories and
88 national broadcast mentions
Ranked #4 ad on USA Today's Super Bowl Admeter
Won a Golden Lion at the Cannes Lions International
Advertising Festival
Source: IRI Analytics Research & Development group and by Nielson for subscription-based BuzzMetrics report
50. Is this really all worth it?
7.8 million unique Internet users in 2007
163% growth in the SA industry
Online ad revenue expected to reach R200-million in 2007
30 million cellphone subscribers in SA
83 million subscribers in Africa
Mobile ad revenue expected to reach R1.5 billion by 2011
Source: Online Publishers Association, Internet World Stats, MyADSL.co.za, World Wide Worx and BizCommunity.com
54. Facebook importance
US 21,787,200
Canada 7,879,800
UK 7,489,500
Australia 1,989,620
Turkey 1,611,280
Sweden 1,040,980
Norway 950,380
France 785,360
South Africa ranked #9 with
South Africa 692,420
692,420 registered users
Colombia 550,440
Mexico 496,640
Egypt 469,980
India 383,400
Germany 372,920
Singapore 306,520
Source: facebook.com