Snibble is a new short-form video platform focused on Generation Z that combines premium video content with social features. It is the first platform dedicated to the types of short videos and social experience that Gen Z prefers. Snibble has grown rapidly to over 430,000 users in the US and is launching on Android. It has a unique value proposition and intellectual property focused on premium social video that could disrupt existing video platforms. The company is now seeking to commercialize the platform and grow revenue streams from advertising, in-app purchases, and strategic partnerships.

1. THE BREAKTHROUGH GEN Z
VIDEO PLATFORM
January 2021

2. SNIBBLE IS THE FIRST
PLATFORM TO COMBINE
PREMIUM, SHORT-FORM
A DISRUPTIVE IDEA:
VIDEO GEN Z SEEKS,
WITH THE SOCIAL
FEATURES THEY CRAVE.

3. “THE BIGGEST THREAT TO
GOOGLE AND FACEBOOK IS
GEN Z, WHO ARE KEEN TO
SHAKE UP THE SYSTEM.”
Ad Week

4. WHAT MATTERS TO GEN Z
•
BITE-SIZED
INFO
SOCIAL
VISUALS
(VIDEO)
INSTANT
GRATIFICATION
INCLUSIVENESS
HUMAN
DIVERSITY
FAIRNESS
CONNECTIONS
(FRIENDS)
SELF
PROGRESSION
MOBILE
FIRST
TRUTH
AUTHENTICITY
CNN Newsource

5. CONTENT IS NO
LONGER KING.
For GenZ, the sharing of content and the conversation
around the content is as important a part of the
entertainment as the content itself.

6. WHO ARE GEN Z?
Okay Boomer.
56-74 years old
Gen X Slackers
40-55 years old
Annoying
Millennials
26-40 years old
• 16-25 years old
• At 86.4 million Gen Zers are the largest demographic in the U.S.
• Don’t know what life was like before the mobile internet
• Huge mobile video consumers. 71% of Gen Z spend more than 3 hours
per day watching mobile videos.

7. GEN Z IS DIFFERENT THAN
MILLENNIALS, OR ANYONE ELSE.
1. Movement away from having lots of followers to
a smaller group of real, best friends.
2. Movement towards short-form premium video
over User Generated Content.

8. SHORT-FORM, PREMIUM
VIDEO WINS WITH GEN Z
Source: Snap 2020 Gen Z Mobile Video Survey
Nine out of the top Ten Genres of Videos
Watched by Gen Z on Mobile are Premium
82%
Of GenZ say short-form
premium content fits best
into their day.
Of GenZ say they would
rather engage with a lot of
shorter videos than get
immersed in longer video.
70%
Of GenZ say full-length TV
or video series are too
much of a time
commitment.
56%

9. For GenZ, who connect more often with their
friends on-screen than face-to-face, sharing
videos is an important connection point,
enhancing their friendships.
Snap 2020 GenZ Friendship Study

10. GEN Z WANTS A SHORT-FORM,
PREMIUM SOCIAL VIDEO
PLATFORM,
FOR THEIR BEST FRIENDS.

11. BUT, THERE IS NO
PREMIUM
SOCIAL VIDEO PLATFORM.

12. SO WE MADE
SNIBBLE.

13. WITH THE SHORT-FORM PREMIUM
CONTENT THAT MATTERS MOST

14. Snibble
invented the
Social Feed.
Which would
you rather have;
recommendatio
ns from an
anonymous
corporate AI, or
from your
friends?
Watch your favourite videos with your friends in Real
Time, allowing two or more phones to sync up while
watching the same content and commenting to each
other in real time.
Snibble is the
only video
platform that
lets users have
a group chat
about content.
It’s also the only
video platform
that lets users
send video
messages.
AND THE SOCIAL
EXPERIENCE THEY CRAVE

15. SNIBBLE MAKES IT EASIER TO
DISCOVER, SHARE AND CREATE
CONVERSATIONS ABOUT THE
STUFF YOU’RE MOST
PASSIONATE.

16. DECIDEDLY
UNIQUE
THEONLY VIDEOPLATFORM
DEDICATEDTOSHORT-FORM
PREMIUMVIDEO.
THEONLYVIDEOPLATFORM
THATLETSFRIENDSCURATE
THECONTENTTOGETHER.
THEONLY PREMIUMVIDEO
PLATFORMTHATISALSOA
SOCIALPLATFORM.
THEONLY VIDEOPLATFORM
DEDICATEDTODIVERSE
VOICES.

17. Increasing conversion rates in
the App Store, far above
average, show that our
marketing is very effective
and that we are optimizing as
we scale.
We’ve not only increased our
user base, but our growth rate
as well, 85% month over month.
Our users are averaging over
two sessions per day on the
app. Our next release, with
enhanced social features and
our breakthrough local feed,
will increase this engagement
even further.
Over 430,000 iOS users in the U.S.
And growing at over 2,000/day, with Android launching in a couple of
weeks.
PROVINGITIN
THEMARKET

18. User Generated
Content
Premium
Content
Social Platform
Personal Platform
OUR BIG,
FAT
WHITE
SPACE

19. FIERCELY
PROTECTING
OUR IP.
We already have one
provisional patent
for our overall
platform and are
seeking two more
for our unique social
features and
breakthrough
connected TV
application.

20. 1
2
3
Direct to Marketers/Agencies
Pre-roll and premium ad products
US$20-25CPM
REVENUE
STREAMS
Programmatic Integrations
Pre-roll ads
US$13-14.00 CPM
In-App Purchases
Snibble Exclusives
Average spend $130-150/year
in US

21. WE’VE
AN
ATTRACTIVE
PARTNER
CONCEPT PROOFOF
CONCEPT HIGHGROWTH
We’ve built the technology.
We proven the concept.
We’ve built an audience.
We’re building revenue streams.
We’ve attracted some of the
world’s top content players.
We’re attracting global strategic
partners.
1
2
3
4
5
6

22. LET’S RECAP
1
2
3
4
5
A breakthrough product that is the first to offer Gen Z the short-form premium video they seek more than
any other type of video, with the social features that they crave to enhance their friendships.
We are past “proof of concept”, nearing 450,000 iOS users in the US alone, and have just released Android,
which could double our audience in the very near future.
Our concept, UX and features give us unique, protectable IP, creating a completely new category,
Premium Social Video, that offers several advantages over other video platforms to users,
advertisers and content partners alike.
We have a solid business plan to commercialize the platform, growing users and revenue while
expanding the concept to other platforms such as Smart TV.
We created the audience, content and strategic partnerships that make this a winning proposition.

23. Snibble Investor Deck, November 2018
WANT TO KNOW
more?
Contact:
Blair Currie, CEO
blair@snibblecorp.com
23