SlideShare a Scribd company logo
Changing how the
world watches video.
Snibble Investor Deck, November 2018 2
A Global Opportunity
• Mobile advertising market forecast to reach $284billion by
2021. (Immobi 2018)
• Mobile video advertising is growing at over 100% per year
in North America, and double that in Asia and Europe.
• Mobile now accounts for more ad spend than TV, Radio,
Outdoor and Print….combined! (internet Advertising Bureau, 2018)
• Mobile video will account for over 80% of all internet
traffic by the end of 2019. (eMarketer)
Snibble Investor Deck, November 2018 3
A Global Audience: GenZ and
Millennials
• Over half of global population. GenZ will outnumber
Millennials by 2020.
• Mobile is #1 screen.
• Watch on average 68 videos per day on phone.
• GenZ spend 74% of free time on phone.
• Over half deleted their Facebook over the last 12 months
• More than 70% frustrated with amount of ads on
YouTube, Facebook and Instagram.
Snibble Investor Deck, November 2018 4
Snibble Investor Deck, November 2018 5
Teens Are Hungry for Mobile Video
Source: Google
and IPSOS GenZ
Report
Snibble Investor Deck, November 2018 6
Snibble Investor Deck, November 2018 7
GenZ are growing tired of today’s
platforms, defaulting to YouTube and
Instagram because nothing better exists.
Problem 1
Snibble Investor Deck, November 2018 8
Snibble Investor Deck, November 2018 9
Over-Monetization is Rampant
Snibble Investor Deck, November 2018 10
Problem 2
Premium snackable video is driving the
growth of mobile video, yet there is
currently no platform dedicated to
premium snackable video.
Snibble Investor Deck, November 2018 11
Premium Video Takes Over UGC
Snibble Investor Deck, November 2018 12
Video Advertising Bureau, 2018
Major video platforms are not safe
or efficient places for advertisers
to build their brands.
Problem 3
Snibble Investor Deck, November 2018 13
“Brand safety is elusive, if not impossible on
most YouTube channel. Marketers should
advertise on professionally produced
channels and avoid User Generated
Content channels altogether.”
Video Advetrising Bureaau, 2018
Snibble Investor Deck, November 2018 14
Lack of Transparency Cost Advertisers Over
60% of Digital Ad Spend
The media supply
chain is “murky at
best, fraudulent at
worst”.
Mark Pritchard,
Chief Brand Officer, P&G
Snibble Investor Deck, November 2018 15
Our Solution
Snibble is the first mobile video platform that is dedicated to premium,
professionally produced content, combining a better user experience
with the power of social amplification. Snibble offers viewers a enhanced
social viewing experience, while solving advertisers two biggest
problems with digital advertising: brand safety and media transparency.
Snibble Investor Deck, November 2018 16
Personalized, customized and socialized.
Snibble Investor Deck, November 2018 17
Sign in with phone number
or social media to link up
with friends.
A.I. means that the more
you use Snibble, the better
it knows you.
Select video tags to
customize your video
experience.
Watch videos with your
friends and comment in
real-time.
Snibble Investor Deck, November 2018 18
1. Working with our content partners to create monetization deals that
give us access to their large digital platforms, thus bringing down our
cost of acquisition.
2. We’ve identified 5 social media ”content hubs” that will drive initial
downloads. We will seed desire for Snibble into these content hubs.
3. Three key markets in the US and Canada drive cultural influence
and we’re developing plans to launch in these key markets.
4. We’re identifying key influencers to work with that will drive initial
interest in the Snibble platform.
5. Using unique contesting and giveaways to turn 1 user into 10.
Building Our Audience in 5 Steps
Snibble Investor Deck, November 2018 19
Technologies We’re Pioneering in
The Space
1. Phone syncing for simultaneous viewing with friends.
• Snibble brings people together to watch and comment on videos in real-time.
2. Voice activation for major commands, search and social features.
• Voice is coming and we’ll be ahead of the industry.
3. Blockchain for 100% transparent, real-time media verification.
• Solving the second biggest problem for advertisers and saving significant
money by cutting the need for expensive 3rd party verification services as well.
Snibble Investor Deck, November 2018 20
Snibble Investor Deck, November 2018 21
Content Partnerships
Our growing list of content partnerships means that Snibble will be able
to scale to attract a global audience fast with a focus on news,
entertainment, sports and e-sports, movies, fashion, lifestyle and music.
Premium Video Revenue Stream
In-app video
advertising in
Snibble drives
even higher CPMs
than In-stream. At
$24.51US, that
equates to over
$32 CDN.
Snibble Investor Deck, November 2018 22
Where Are We Now?
• In process of going from prototype to Beta, which will
be launched in February 2019.
• iOS Beta dev is over 50% complete
• North American wide content partnership with Vemba
Corp gives us a video library of over 1 million videos
and movie trailers, with 25,000 new videos every
week.
• We’re currently developing more content partnerships
across Canada and the US and Asia.
Snibble Investor Deck, November 2018 23
Andrew Shortt, Founder
• Internationally awarded creative
director and digital innovator.
• Feature speaker at DX3 Digital
Marketing Conference.
• Created Texi, anti-texting and
driving mobile app and campaign.
Blair Currie, CEO
• Internationally experienced C-Suite
executive.
• 20 years of digital media and tech.
• Expert in licensing and partnership
negotiation.
Christopher Shortt,CTO
• 20 years data mining and dev
architecture leadership with leading
companies like Credit Suisse and
Orange Wireless
• Expert in data governance
Snibble Investor Deck, November 2018 24
Want to know more?
Contact:
Andrew Shortt, Founder
andy@snibblecorp.com
647.924.0660
Snibble Investor Deck, November 2018 25

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Snibble Investor Deck

  • 1. Changing how the world watches video.
  • 2. Snibble Investor Deck, November 2018 2
  • 3. A Global Opportunity • Mobile advertising market forecast to reach $284billion by 2021. (Immobi 2018) • Mobile video advertising is growing at over 100% per year in North America, and double that in Asia and Europe. • Mobile now accounts for more ad spend than TV, Radio, Outdoor and Print….combined! (internet Advertising Bureau, 2018) • Mobile video will account for over 80% of all internet traffic by the end of 2019. (eMarketer) Snibble Investor Deck, November 2018 3
  • 4. A Global Audience: GenZ and Millennials • Over half of global population. GenZ will outnumber Millennials by 2020. • Mobile is #1 screen. • Watch on average 68 videos per day on phone. • GenZ spend 74% of free time on phone. • Over half deleted their Facebook over the last 12 months • More than 70% frustrated with amount of ads on YouTube, Facebook and Instagram. Snibble Investor Deck, November 2018 4
  • 5. Snibble Investor Deck, November 2018 5 Teens Are Hungry for Mobile Video Source: Google and IPSOS GenZ Report
  • 6. Snibble Investor Deck, November 2018 6
  • 7. Snibble Investor Deck, November 2018 7
  • 8. GenZ are growing tired of today’s platforms, defaulting to YouTube and Instagram because nothing better exists. Problem 1 Snibble Investor Deck, November 2018 8
  • 9. Snibble Investor Deck, November 2018 9
  • 10. Over-Monetization is Rampant Snibble Investor Deck, November 2018 10
  • 11. Problem 2 Premium snackable video is driving the growth of mobile video, yet there is currently no platform dedicated to premium snackable video. Snibble Investor Deck, November 2018 11
  • 12. Premium Video Takes Over UGC Snibble Investor Deck, November 2018 12 Video Advertising Bureau, 2018
  • 13. Major video platforms are not safe or efficient places for advertisers to build their brands. Problem 3 Snibble Investor Deck, November 2018 13
  • 14. “Brand safety is elusive, if not impossible on most YouTube channel. Marketers should advertise on professionally produced channels and avoid User Generated Content channels altogether.” Video Advetrising Bureaau, 2018 Snibble Investor Deck, November 2018 14
  • 15. Lack of Transparency Cost Advertisers Over 60% of Digital Ad Spend The media supply chain is “murky at best, fraudulent at worst”. Mark Pritchard, Chief Brand Officer, P&G Snibble Investor Deck, November 2018 15
  • 16. Our Solution Snibble is the first mobile video platform that is dedicated to premium, professionally produced content, combining a better user experience with the power of social amplification. Snibble offers viewers a enhanced social viewing experience, while solving advertisers two biggest problems with digital advertising: brand safety and media transparency. Snibble Investor Deck, November 2018 16
  • 17. Personalized, customized and socialized. Snibble Investor Deck, November 2018 17 Sign in with phone number or social media to link up with friends. A.I. means that the more you use Snibble, the better it knows you. Select video tags to customize your video experience. Watch videos with your friends and comment in real-time.
  • 18. Snibble Investor Deck, November 2018 18
  • 19. 1. Working with our content partners to create monetization deals that give us access to their large digital platforms, thus bringing down our cost of acquisition. 2. We’ve identified 5 social media ”content hubs” that will drive initial downloads. We will seed desire for Snibble into these content hubs. 3. Three key markets in the US and Canada drive cultural influence and we’re developing plans to launch in these key markets. 4. We’re identifying key influencers to work with that will drive initial interest in the Snibble platform. 5. Using unique contesting and giveaways to turn 1 user into 10. Building Our Audience in 5 Steps Snibble Investor Deck, November 2018 19
  • 20. Technologies We’re Pioneering in The Space 1. Phone syncing for simultaneous viewing with friends. • Snibble brings people together to watch and comment on videos in real-time. 2. Voice activation for major commands, search and social features. • Voice is coming and we’ll be ahead of the industry. 3. Blockchain for 100% transparent, real-time media verification. • Solving the second biggest problem for advertisers and saving significant money by cutting the need for expensive 3rd party verification services as well. Snibble Investor Deck, November 2018 20
  • 21. Snibble Investor Deck, November 2018 21 Content Partnerships Our growing list of content partnerships means that Snibble will be able to scale to attract a global audience fast with a focus on news, entertainment, sports and e-sports, movies, fashion, lifestyle and music.
  • 22. Premium Video Revenue Stream In-app video advertising in Snibble drives even higher CPMs than In-stream. At $24.51US, that equates to over $32 CDN. Snibble Investor Deck, November 2018 22
  • 23. Where Are We Now? • In process of going from prototype to Beta, which will be launched in February 2019. • iOS Beta dev is over 50% complete • North American wide content partnership with Vemba Corp gives us a video library of over 1 million videos and movie trailers, with 25,000 new videos every week. • We’re currently developing more content partnerships across Canada and the US and Asia. Snibble Investor Deck, November 2018 23
  • 24. Andrew Shortt, Founder • Internationally awarded creative director and digital innovator. • Feature speaker at DX3 Digital Marketing Conference. • Created Texi, anti-texting and driving mobile app and campaign. Blair Currie, CEO • Internationally experienced C-Suite executive. • 20 years of digital media and tech. • Expert in licensing and partnership negotiation. Christopher Shortt,CTO • 20 years data mining and dev architecture leadership with leading companies like Credit Suisse and Orange Wireless • Expert in data governance Snibble Investor Deck, November 2018 24
  • 25. Want to know more? Contact: Andrew Shortt, Founder andy@snibblecorp.com 647.924.0660 Snibble Investor Deck, November 2018 25