The document provides a summary of a survey on Taiwanese consumer behaviors in July 2021. Some key findings include:
1) Group buying is on the rise, with over 20% of consumers shopping through groups. This trend has increased due to the pandemic.
2) Most consumers (80%) will not feel reassured in crowded places until vaccination rates reach 75%.
3) Consumers prefer companies that offer promotions to stimulate spending and protect jobs, showing corporate social responsibility is important.
The document also analyzes popular discussion topics, new consumer behaviors, and the influence of top YouTubers on consumer mindshare. Recommendations are made on how companies can adjust their marketing in response
Survey of Gift-giving Preferences During Pandemic Period
The gift-giving opportunities brought about by the difficulty of seeing each other.
The gift-giving behaviors in physical and online channels.
The online gift-giving preferences.
Ghost Festival 2021 - PX Mart Snack Buying Analysis
2020 Triple Stimulus Vouchers Survey Review (Quintuple Stimulus Vouchers Survey Report will be Released Soon)
Reception rate
Channel preference: Physical channels
The excess consumption scenario
Tracking Survey to Consuming Behaviors
-Tracking Survey of Salary and Spending Expectations
-Department Store & E-Commerce Anniversary Consumer Survey
-【E-invoice Research】Online Platform Consumption Status Before / After Outbreak : Video Streaming and Learning Platforms
-Tracking Survey to Consuming Behaviors
>Utilization survey to new consumer behaviors
>Rankings of hot topic types among consumers
>Rankings of mindshare of YouTubers
1. Survey of Food Delivery Service Platform
2. Survey on Green Consumption Incentives
3. Why are Cinnamon Rolls So Popular?
4. EOL 2022 Lifestyle Trends Conference - Highlights
5. Tracking Survey to Consuming Behaviors
Utilization survey to new consumer behaviors
Rankings of hot topic types among consumers
Rankings of mindshare of YouTubers
1. Survey: In which channels the consumers would like to spend their
Quintuple Stimulus Vouchers
2. Survey: How the consumers plan to spend in Department Store &
E-Commerce Anniversary
3. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
Subscription Services in the Context of Market Trends, presented by Jonathan Stolper, SVP Nielsen Book Americas, at Making Information Pay 2014, a track of IDPF's Digital Book 2014 at Book Expo America, on May 29, 2014
Survey of Gift-giving Preferences During Pandemic Period
The gift-giving opportunities brought about by the difficulty of seeing each other.
The gift-giving behaviors in physical and online channels.
The online gift-giving preferences.
Ghost Festival 2021 - PX Mart Snack Buying Analysis
2020 Triple Stimulus Vouchers Survey Review (Quintuple Stimulus Vouchers Survey Report will be Released Soon)
Reception rate
Channel preference: Physical channels
The excess consumption scenario
Tracking Survey to Consuming Behaviors
-Tracking Survey of Salary and Spending Expectations
-Department Store & E-Commerce Anniversary Consumer Survey
-【E-invoice Research】Online Platform Consumption Status Before / After Outbreak : Video Streaming and Learning Platforms
-Tracking Survey to Consuming Behaviors
>Utilization survey to new consumer behaviors
>Rankings of hot topic types among consumers
>Rankings of mindshare of YouTubers
1. Survey of Food Delivery Service Platform
2. Survey on Green Consumption Incentives
3. Why are Cinnamon Rolls So Popular?
4. EOL 2022 Lifestyle Trends Conference - Highlights
5. Tracking Survey to Consuming Behaviors
Utilization survey to new consumer behaviors
Rankings of hot topic types among consumers
Rankings of mindshare of YouTubers
1. Survey: In which channels the consumers would like to spend their
Quintuple Stimulus Vouchers
2. Survey: How the consumers plan to spend in Department Store &
E-Commerce Anniversary
3. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
Subscription Services in the Context of Market Trends, presented by Jonathan ...bisg
Subscription Services in the Context of Market Trends, presented by Jonathan Stolper, SVP Nielsen Book Americas, at Making Information Pay 2014, a track of IDPF's Digital Book 2014 at Book Expo America, on May 29, 2014
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...Eastern Online-iSURVEY
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer Behavior
PART 1 | Close Attention to the Information Channels& Frequency of Following
PART 2 | Consumption Changes & Observation
PART 3 | The Visit Behaviors & Main Considerations for the Consumption Channels
PART 4 | Deepen the Stay-at-home Behavior & How People Feel
PART 5 | Market Confidence & Views for the Future
1. Tracking Survey: How Omicron outbreak affected consumer’s behaviours?
2. Relationship related topics decrease among lunar new year holidays
3. Big Data Research of E-invoice: Here comes Housework Queen!!
4. Tracking Survey to Consuming Behaviors
//Utilization survey to new consumer behaviours
//Rankings of hot topic types among consumers
//Rankings of mindshare of YouTubers
Snapshot of TW Consumer Behaviors of June. 2021
1. Survey on Consumer Awareness and Behavioral Preferences after Vaccination
• Latest data on vaccination intentions
• Change in pandemic prevention behavior after vaccination
• Marketing channel reassurance indicators after vaccination
2. Tracking Survey to Consuming Behaviors
• Survey to the usage ratio of new consumer behavior
• Consumer’s Hot Topics in June
• YouTuber’s Influence on Consumers’ Mind Share
3. Social Media Bestsellers in the Home Office Product
• Hot topics among work from home consumers
• Digital Home - 3C electronics products
1. Tracking Survey to Podcast Influence
2. Scooter users attitude: Will Electric Scooter dominates? Asserting Environmental-friendly is the
advantage?
3. Tracking Survey: Commercial Area Visiting
4. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
Survey reveals:
1. Facing Double11/department stores’ anniversary sale, there are fewer impulse purchases in 2020 than last year
2. Sense of Happiness : For the first time, more than 50% of respondents are happy with their current life
3. Challenge of new products: In the wake of the COVID-19 pandemic, consumers give fewer opportunities to new products
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...Kelly Paschall
With the global pandemic upon us, the way that consumers procure food has shifted. According to The Hartman Group, 70% of consumers are concerned about grocery shopping, with many completely shifting their routines and purchase decisions as a result. Consumers are considering modes of procuring foods, methods of ordering, and fulfillment mechanisms that they may not have tried before.
We recently partnered with The Hartman Group and SVP Shelley Balanko to host a webinar on new food sourcing trends, taking a deeper dive into the ways in which consumer food shopping habits have shifted, what habits are expected to sustain post-COVID, and how communications and consumer engagement plans should shift as a result.
1. Survey of Consumer Actions Affected by Inflation
2. Survey of Viewing behavior in Short Videos and Live
Streaming
3. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
1. Survey: How the consumers plan to spend in Department Store & E-Commerce Anniversary
2. Analysis:The Change in the Mind Shares Obtained by YouTuber
3. Tracking survey to consumer behaviors
--The consumer behavior in the top 8 items andthe change in the attitude as inflation rates rising
--Utilization survey to new consumer behaviors
--Ranking of hot topic types among consumers
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer...Eastern Online-iSURVEY
The Sixth Wave COVID-19 Relaxed Restrictions Period Market Survey TW Consumer Behavior
PART 1 | Close Attention to the Information Channels& Frequency of Following
PART 2 | Consumption Changes & Observation
PART 3 | The Visit Behaviors & Main Considerations for the Consumption Channels
PART 4 | Deepen the Stay-at-home Behavior & How People Feel
PART 5 | Market Confidence & Views for the Future
1. Tracking Survey: How Omicron outbreak affected consumer’s behaviours?
2. Relationship related topics decrease among lunar new year holidays
3. Big Data Research of E-invoice: Here comes Housework Queen!!
4. Tracking Survey to Consuming Behaviors
//Utilization survey to new consumer behaviours
//Rankings of hot topic types among consumers
//Rankings of mindshare of YouTubers
Snapshot of TW Consumer Behaviors of June. 2021
1. Survey on Consumer Awareness and Behavioral Preferences after Vaccination
• Latest data on vaccination intentions
• Change in pandemic prevention behavior after vaccination
• Marketing channel reassurance indicators after vaccination
2. Tracking Survey to Consuming Behaviors
• Survey to the usage ratio of new consumer behavior
• Consumer’s Hot Topics in June
• YouTuber’s Influence on Consumers’ Mind Share
3. Social Media Bestsellers in the Home Office Product
• Hot topics among work from home consumers
• Digital Home - 3C electronics products
1. Tracking Survey to Podcast Influence
2. Scooter users attitude: Will Electric Scooter dominates? Asserting Environmental-friendly is the
advantage?
3. Tracking Survey: Commercial Area Visiting
4. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
• Rankings of mindshare of YouTubers
Survey reveals:
1. Facing Double11/department stores’ anniversary sale, there are fewer impulse purchases in 2020 than last year
2. Sense of Happiness : For the first time, more than 50% of respondents are happy with their current life
3. Challenge of new products: In the wake of the COVID-19 pandemic, consumers give fewer opportunities to new products
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...Kelly Paschall
With the global pandemic upon us, the way that consumers procure food has shifted. According to The Hartman Group, 70% of consumers are concerned about grocery shopping, with many completely shifting their routines and purchase decisions as a result. Consumers are considering modes of procuring foods, methods of ordering, and fulfillment mechanisms that they may not have tried before.
We recently partnered with The Hartman Group and SVP Shelley Balanko to host a webinar on new food sourcing trends, taking a deeper dive into the ways in which consumer food shopping habits have shifted, what habits are expected to sustain post-COVID, and how communications and consumer engagement plans should shift as a result.
1. Survey of Consumer Actions Affected by Inflation
2. Survey of Viewing behavior in Short Videos and Live
Streaming
3. Tracking Survey to Consumer Behaviors
• Utilization survey to new consumer behaviors
• Rankings of hot topic types among consumers
1. Survey: How the consumers plan to spend in Department Store & E-Commerce Anniversary
2. Analysis:The Change in the Mind Shares Obtained by YouTuber
3. Tracking survey to consumer behaviors
--The consumer behavior in the top 8 items andthe change in the attitude as inflation rates rising
--Utilization survey to new consumer behaviors
--Ranking of hot topic types among consumers
1. Consumer’s Knowledge and Willingness to Attend in the Metaverse
2. Survey on Consumer Perceptions of Rising Prices
3. Tracking Survey to Consuming Behaviors
-Utilization survey to new consumer behaviors
-Rankings of hot topic types among consumers
-Rankings of mindshare of YouTubers
Over the last 18+months, consumer behavior has witnessed tectonic shifts owing to the pandemic. Capgemini's recent report highlights these dynamic trends and evolving consumer behavior for consumer products and retails industries as we move forward in the new year.
The 2015 Reality of Retail Report
Learn What is REALLY Working for Consumers Inside Brick-and-Mortar
What’s in the Report?
Despite what you may have heard, eCommerce is not ruling retail. In fact, 94% of all retail sales in the U.S. were made in brick-and-mortar stores last year.
But, the reality is, the way consumers shop is changing and what used to work isn’t quite cutting it anymore. To help brands and retailers find out what’s REALLY happening in retail, we went out and surveyed shoppers to start an inaugural “Reality of Retail” report.
Some Highlights:
75% of shoppers are using their mobile devices with 25% of shoppers actually using these devices to make a purchase in store
Only 12% of shoppers feel the in-store sales associate is important in a purchase decision
71% of shoppers who use mobile loyalty programs still use their mobile for price comparisons
1. Smarter ways to use Quintuple Stimulus Vouchers
- Attitudes toward the Quintuple Stimulus Vouchers
- Ways to use Quintuple Stimulus Vouchers
- Actual using distribution of Quintuple Stimulus Vouchers
- The satisfaction survey of the stores’ extra offers
2. Does Flash Coffee affect the Taiwan Freshly-brewed coffee Market?
- Bestsellers Ranking of Flash Coffee
- Customer loyalty structure and the branch monthly analysis of Flash Coffee
- Sources and flow of the customer of Flash Coffee
- Percentage of the Customer of Flash Coffee
- Analysis of the Channels in competition
- Competition and chances for Flash Coffee
UK FMCG Consumers' Perspectives on Brand Content | New Research from Me.jpmhMe.jpmh
A summary of highlight findings from a 2014 consumer study including:
Levels of Consumer Trust in Brand Content
Influence on Purchase Decision Making
Comparative Impact versus Advertising
Content Preferences by Product Category
Content Preferences by Platform
Brand Voice for Brand Content
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
Facebook chia sẻ Insights mới trong xu hướng mua sắmTrí Việt Digital
Đại dịch COVID-19 đã có tác động lớn đến hành vi của người tiêu dùng, với một số nhà phân tích dự đoán rằng các nỗ lực giảm thiểu và đóng cửa toàn cầu đã thúc đẩy sự dịch chuyển khỏi các cửa hàng thực và hướng tới mua sắm trực tuyến.
Actualizamos el estudio Consumer Pulse, de Bain & Company, en el que monitoreamos los principales cambios y las tendencias en los hábitos de los consumidores en América del Sur durante la pandemia, especialmente en Colombia.
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
PARTI|Vibrant Silver-haired Business Opportunity Consumption Survey of Consumers in 65-74 year old
PARTII|Are consumers happy when they return to work after the Chinese New Year Holidays
PARTIII|New consuming behavior following up
Snapshot of Consumer Behaviors of December 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
PART1|2024 Lifestyle Trends Conference Highlights
PART2|Spring Festival Gifting Consumer Behavior Analysis (2024 E-ICP Data Base)
PART3|New consuming behavior following up
Snapshot of Consumer Behaviors of October 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
Part1|Business Opportunity of Dining out Together Survey
Part 2|Six Types of Major Consumer Goods Purchase Tracking for This Month
Part3|New Consuming Behavior Following up
Snapshot of Consumer Behaviors of September 2023-EOLiSurvey (EN).pdfEastern Online-iSURVEY
Part 1|Department Store Anniversary Sale Survey on Business Opportunity
Part 2|Cleansing and Skincare Product Survey on Consuming Willingness in Trying New things/Adventuring
Part 3|New Consuming Behavior Following up
PART 1 |The Conference of “Sustainability and Consumer Behavior 2023” Highlights Review
PART 2 |Domestic and overseas travel Survey on business opportunity
PART 3|New consuming behavior Following up
PART 1 |Survey of Business Opportunities of Sporting Events
PART2 |Observation of The Craze for The Legend of Zelda games
PART 3|Tracking Survey to Consumer Behaviors
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Snapshot of consumer behaviors of Aug 2021 eo l i-survey (en)
1. of TW Consumer Behaviors of July 2021
Snapshot
Released on Aug 5, 2021
Eastern Online Consumer Research Group
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
1. Survey on Consumer Awareness and Behavioral Preferences
• Group buying on the rise
• Vaccination rate reassurance level
• Consumer preference of company market stimulation behavior
2. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Hot topics among consumers in July
• You Tuber’s influence on Consumers’ Mind Share
3. Bestsellers in Canned Coffee - Analysis of E-invoice Sales Data
• Top 10 of canned coffee bestsellers in 7-Eleven
• Market observation of canned coffee
• Hot selling packaging type
2. Agenda
1. Survey on Consumer Awareness and Behavioral Preferences
• Group buying on the rise
• Vaccination rate reassurance level
• Consumer preference of company market stimulation behavior
2. Tracking Survey to Consuming Behaviors
• Utilization survey to new consumer behaviors
• Hot topics among consumers in July
• You Tuber’s influence on Consumers’ Mind Share
3. Bestsellers in Canned Coffee - Analysis of E-invoice Sales Data
• Top 10 of canned coffee bestsellers in 7-Eleven
• Market observation of canned coffee
• Hot selling packaging type
2
EOL Monthly Survey: N=1,000, Ages 20-59; Source: EOLembrain Online Member Survey (Conducted July 2021)
*The survey conducted in early July.
3. Survey on Consumer
Awareness and Behavioral
Preferences
PART 1
Eastern Online Consumer Research Group / Marketing Department
7F, No. 306, Sec. 4, Xinyi Rd., Da-an Dist., Taipei City
8. Tracking Survey to
Consumer Behaviors
PART 2
Eastern Online Consumer Research Group / Marketing Department
7F, No. 306, Sec. 4, Xinyi Rd., Da-an Dist., Taipei City
13. Bestsellers in Canned Coffee
Analysis of E-invoice Sales Data
PART 3
Eastern Online Consumer Research Group /
Eastern Online Social Listening System
Eastern Online Co., Ltd. | 7F, No.306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City
14. 0%
5%
10%
15%
20%
25%
Mr. Brown Bernachon UCC iseLect CafePlaza Just Drink Georgia WINCOFE Le Gauche MASTER
Sales%
June 2021 Top 10 of canned coffee bestsellers in 7-Eleven:
Mr. Brown Takes the Lead
Canned Coffee Bestsellers: Evergreen Brands Mr. Brown And
Bernachon Are On The Top
Mr. Brown and Bernachon are representative brands of local
canned coffee, both of which have a history of 20 to 30 years
and are well known in the market, and consumers tend to buy
familiar brands.
14
Source: EOL E-invoice Database. Jun. 2021
Note: The giveaways and favorable-priced products are excluded.
15. Hot Selling Packaging Type:
Tin Can and Medium Carton are Among the Top
Tin Can
38%
PET
Bottle
21%
Carton
11%
Plastic
Bottle
14%
Tetra
5%
Plastic
Cup
6%
Glass
Bottle
5%
Packaging Type Sales %
●Packaging Type Sales: Tin can on the
top, followed up by carton and PET bottle.
●Packaging Type: Tin can in 240cc, PET bottle in 275-300cc and
carton in 400cc are the most favorable
Tin Can PET Bottle Carton
15
Source: EOL E-invoice Database. Jun. 2021
Note: The giveaways and favorable-priced products are excluded.
0%
5%
10%
15%
20%
25%
30%
35%
(Tin can)
190cc
(Tin can)
240cc
(Tin can)
320-340cc
(Plastic
Cup)
220-250cc
(Plastic
bottle)
275-300cc
(Tetra)
250-300cc
(PET
bottle)
350cc
(PET
bottle)
450-490cc
(PET
bottle)
500-550cc
(PET
bottle)
600cc
and
above
(Glass
bottle)
250cc
(Carton)
400cc
(Carton)
600cc
Sales%
16. June 2021 Top 5 SKU of canned coffee in 7-Eleven:
Mr. Brown Dominated the Top 3
$25
Price $25
$25 $25
Caffeine 44mg/100ml
Sales %
Uni-President
King Car
Brand King Car BIFIDO FOODS
King Car
57mg/100ml 68mg/100ml 58mg/100ml
$30
35mg/100ml
SKU
16
Source: EOL E-invoice Database. Jun. 2021
Note: The giveaways and favorable-priced products are excluded.
17. In recent years, canned coffee packaging has become more diverse,
with consumers no longer only having the option of tin cans, but also
more portable plastic and PET bottles to choose from. Since 2019, UCC
Aroma Brew, WIN Flash Brew, and Georgia Coffee, which are available
in PET bottles, have together accounted for 21% of the total PET bottle
sales, which can be said to be very rapid growth, and shows that
consumers nowadays are highly receptive to packaging other than
traditional tin cans.
The Four Main Business Elements
of The Canned Coffee Market
2. Diversified Packaging Preferences
iseLect, the self-owned brand of 7-ELEVEN
is at the top fifth in the bestseller list. The
competitive reason for the brand is that it
has a larger capacity than similarly priced
items and makes it a preferable choice
among consumers.
The 7-Eleven's hot-selling canned coffee and its packaging types indicate the market's sales. EOL Group has compiled the following 4 key points:
3. Made In Taiwan Evergreen Brands 4. Introduction of Georgia, a Popular Japanese Brand
Georgia Coffee was introduced to Taiwan by the Coca-Cola company at
the end of January 2021, and the brand has been the top seller in Japan
for many years. After entering the Taiwan coffee market, with the
endorsement of celebrities, and its own product characteristics, such as
the special methods to extract coffee to maintain the original taste of
freshly brewed coffee. In addition, the bottle is easy to carry and is very
popular among consumers. Although the product is not in the top five
hot sellers, it has a certain share in the overall sales of 7-ELEVEN,
ranking seventh.
1. Successful Operation of Self-owned Brand
Mr. Brown and Bernachon have been in the coffee market for many
years, and have accumulated a certain number of loyal consumers. In
addition, both brands have been awarded international certification
for their strict adherence to coffee quality. In addition, the brand has
adjusted to the changing tastes of consumers, such as low-sugar
requirements, to be more in line with their needs, and thus has been
able to maintain outstanding sales results despite the competition
from new brands entering the market over the years.
17
Source: EOL E-invoice Database. Jun. 2021
Note: The giveaways and favorable-priced products are excluded.
18. EOL Group is the largest local market research agency in Taiwan, and has EOL iSURVEY, EOLembrain, and EOL
social as its affiliates.
Starting from Taiwan, the scope of EOL’s customer service covers the whole Asia-Pacific region, which allows us to
provides clients with the most complete and market-insightful solutions, analysis of the consumer’s daily life
context for understanding and planning the consumption trends, and serve as the leading brand of Chinese
consumption trends.
Company in
Mainland China
Companies in Taiwan
19. EOL Consumer Research Team (EOL iSURVEY)
1000M
200,000
Members
30 Years
50,000
Households
400
Participants
200
Institutions
E-ICP
Taiwan Consumption
Demands Research
Research to changes of
consumption trends, values
and lifestyles
Big Data Research
Research on sales using
data of issued invoices
Research on preference of
telecom consumption
Research on word-of-
mouth among communities
iSurvey
Solid, fast and precise
identification of
registered members
Trend
Seminar
Annual Trend Seminar
19
20. Visions and Market Insights of
EOL Consumer Research Team
Market Analysis
Allow you to
comprehend the scale,
profitability and annual
growth of the market you
plan to enter
Competition
Overview
Allow you to
comprehend the number
of competitors and their
competitiveness, and
• market shares,
• channels distribution,
• product lines
Consumption
Preferences
and Behaviors
Allow you to
comprehend the
consumption behaviors
and characteristics, the
annual changes, as well
as the consumer
psychology and
demands
Strategies for
Market Entry
Offer you the
optimum
approaches to enter
the target market
20
21. Integrated
Platform
Teams and Experts
from Diverse Fields
Precise Marketing
Proposals
E-ICP Marketing Database
The Online Survey Database with
180,000 Registered Members
Offline Qualitative and Quantitative
Survey
Teams with Advertisement and Industrial
Experience composed of Experts from fields
including:
1. Trend Study 2. Communication
3. Brand Marketing
4. Consumer Behaviors
The presentation of the research results
can offer effective and feasible strategic
proposals.
The integrated marketing and
communication service could be offered
using resources of the Group
E-ICP Marketing Database
E-ICP System
E-ICP e-Yearbook
Research Report on Top 10 Lifestyles in Taiwan
Trend Report on Elders
Project Research
Qualitative
Focus Group Interview
One-on-one In-depth
Interview
Quantitative (online & offline)
Online Survey/Telephone
Interview/Interview at Households
Central Location Test (CLT)
Integrated Big Data Analysis Services
Database for Sales Volumes from all Channels
EOL Social Viewing and Listening System
Modeling of Prediction Model for Consumer Purchase Behaviors
Trend Reports
Customized reports
Workshop for Creation of Business
Opportunities
Consultancy Service for Brands and Trends
Advantages
Services
Advantages and Services of
EOL Consumer Research Team
21
22. Three Major Features of
EOL Consumer Research Team
Consumers Database
Annual Data of Consumers’ Behaviors
Sampling from Taiwan domestic market and
questionnaires are completed at households
Database of Sales with Issued Invoices
Analysis to sales of daily necessities produces
around one hundred million pieces of data
annually
Social Listening Database
Public opinions on the Internet are collected for
determination of development of future trends
1 2 Project Research
Professional Research Team with Decent
Qualitative and Quantitative Methodology
The solution integrating proposals offered by
experts from diverse fields is offered to clients for
1. Brand Positioning/Brand Power
2. Pricing Strategies/Channel
Competitions/Promotion Methods
3. Development of Products/Services
Big Data Analysis
Integration/Conversion of Values of Data
Fusion of data can integrate the whole picture
of daily life
Unstructured data is converted into structured
one and available for analysis
The features of data are presented in the
visualized approach to speed-up the decision-
making progress
3
22
23. Thank You
Do not cite, distribute, reprint, copy, and/or reproduce any and/or all parts of the
data and/or figures in this Document without prior consent of EOL
PR: +886-2-2706-4865
Marketing Manager Joce Yang #816
【Contacts for Business Cooperation】---------------------------------------------------
VGM Amanda Li #806 Email:amanda@isurvey.com.tw
Director Tina Peng #809 Email:tina@isurvey.com.tw
Eastern Online Co., Ltd.,7F., No. 306, Sec. 4, Xinyi Rd., Daan Dist., Taipei City, Taiwan