Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
14 ways brands and marketers can use Snapchat:
A quick guide and thought starters for marketers who want to create relevant conversations via Snapchat.
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
Snapchat is a growing application as such broadcasting, media as well as consumer goods companies are looking at partnerships with through snapchat application.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
14 ways brands and marketers can use Snapchat:
A quick guide and thought starters for marketers who want to create relevant conversations via Snapchat.
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
The Ultimate Guide to Using Snapchat for Business in 2017Alicia Williams
For marketers, it should come as no surprise that using Snapchat for business is definitely a “thing”. We're breaking down exactly how to use it to engage with your target audience and maximize conversions.
As you sit here reading this, 150 million people are sending, receiving and creating Snapchat Stories. That’s 9,000 snaps a second!
In this article I'll show you how to leverage this platform to generate some incredible returns in money, traffic and branding.
Learn How To Drive Tonnes Of Traffic From Twitter On Autopilot!Matthew Woodward
In this article you’re going to learn how I doubled my Twitter followers in just 75 days and how you can too.
Not only that but I'll also reveal exactly how you can automate the entire process with just 3 tools!
Tumblr, is a bit like the new kid on the block – everyone wants to meet them, but no one is really sure what they will be like, how they will fit into their current environment, and whether they will want to get to know them better.
If you do nothing else this month, take some time to learn about Tumblr, because it truly is one of the easiest ways to make money online.
Blogging has quickly become one of the most effective ways to make money. That’s because there is so much flexibility within the concept of blogging. Tumblr changes the way we weblogs in that it is a microblogging site, which means your messages are shorter.
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
Picture Perfect: Master the Filters and Market on InstagramDOZ.com
Want to get started marketing on Instagram? You need this SlideShare deck. With case studies of successful campaigns, advice on automation of Instagram campaigns, and details on how to track and analyze your Instagram account, DOZ offers a full guide to marketing your brand on Instagram.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
10 Tips For Businesses On How To Use SnapchatTony Shap
Tips for businesses using Snapchat in the most effective way. Enjoy these 10 tips for SnapChat in the context of marketing. Snapchat marketing guide for brands.
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
The Ultimate Guide to Using Snapchat for Business in 2017Alicia Williams
For marketers, it should come as no surprise that using Snapchat for business is definitely a “thing”. We're breaking down exactly how to use it to engage with your target audience and maximize conversions.
As you sit here reading this, 150 million people are sending, receiving and creating Snapchat Stories. That’s 9,000 snaps a second!
In this article I'll show you how to leverage this platform to generate some incredible returns in money, traffic and branding.
Learn How To Drive Tonnes Of Traffic From Twitter On Autopilot!Matthew Woodward
In this article you’re going to learn how I doubled my Twitter followers in just 75 days and how you can too.
Not only that but I'll also reveal exactly how you can automate the entire process with just 3 tools!
Tumblr, is a bit like the new kid on the block – everyone wants to meet them, but no one is really sure what they will be like, how they will fit into their current environment, and whether they will want to get to know them better.
If you do nothing else this month, take some time to learn about Tumblr, because it truly is one of the easiest ways to make money online.
Blogging has quickly become one of the most effective ways to make money. That’s because there is so much flexibility within the concept of blogging. Tumblr changes the way we weblogs in that it is a microblogging site, which means your messages are shorter.
How To Generate Your First 20,000 Followers On InstagramRoss Simmonds
Be sure to check out: RossSimmonds.com for more information on Instagram!
Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.
Have you ever wondered what to post on your social media profiles? Need a little inspiration to make your social media marketing sizzle? Use these social media post ideas to change up your social media content, increase engagement and entertain your audience.
Picture Perfect: Master the Filters and Market on InstagramDOZ.com
Want to get started marketing on Instagram? You need this SlideShare deck. With case studies of successful campaigns, advice on automation of Instagram campaigns, and details on how to track and analyze your Instagram account, DOZ offers a full guide to marketing your brand on Instagram.
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
10 Tips For Businesses On How To Use SnapchatTony Shap
Tips for businesses using Snapchat in the most effective way. Enjoy these 10 tips for SnapChat in the context of marketing. Snapchat marketing guide for brands.
Original workshop to brainstorm different ways of generating engagement on social media. Created for staff and faculty members at Laurentian University.
This report covers major financial and operating metrics for the US television market. It covers the major pay TV providers, cable networks, broadcasters and station owners, and reviews key financial trends and events from Q2 2015. Going forward, this will be a paid report from Jackdaw Research.
For any questions, please contact Jan Dawson, Chief Analyst, Jackdaw Research. Contact details are in the deck.
Snapchat Strategy, Tips, and Suggestions for StratCommKaren Freberg
Introduction to Snapchat along with tips on how to set up an account, create a storyboard, and current trends and campaigns being used by brands and users on Snapchat.
The Ultimate Guide to Snapchat AdvertisingKatana Media
Snapchat has over 300 million monthly active users who send 2.5 billion photos and videos each day. Are you including this platform in your 2017 ad strategy? This deck will give you a foundational understanding of advertising on one of the industry's most talked-about new advertising platforms.
Fullscope.Tv Marketing and Analytic Tool For Periscope.tv and SnapchatCsz Corporation
http://fullscope.tv First marketing and analytic tool for Periscope.tv and Snapchat. For Periscope.tv you can not only track your most engaged viewers but also similar to Hootsuite you can tweet and follow up with those who were on your broadcasts. You can know exact details of how long they stay , comments, hearts, and engagement made during the broadcast. We also create an engagement scoring per viewer and attendee and allow you to know your most engaged to determine trends of follows and your return audience. You can grow your business leveraging our ability to help with Contests, Lead Generation and More. Snapchat analytics can tell you engagement during your Snaps, return audiences and the most engaged viewers. Along with detailed insights into who your followers and friends are.
You can learn more at http://fullscope.tv
There’s little doubt that nearly everyone who comes in contact with the Internet has difficulty disconnecting.
People everywhere are glued to their devices.
But who’s at fault for its overuse?
This deck explores the use and abuse of technology, especially in the workplace, so we can find solutions and understand what we’re dealing with.
There are four parties conspiring to keep you connected and they may not be whom you’d expect.
Read the full article here: http://www.nirandfar.com/2016/02/4-people-addicting-technology.html
Happiness Hack - This One Ritual Made Me Much HappierNir Eyal
"Studies show adult friendships have a significant impact on our happiness and well-being. In fact, a lack of close friendships may be hazardous to your health.
To nurture satisfying friendships, you need to spend some quality time with your friends.
But the more professional opportunities come your way, the more time you'll spend away from your real-life friends.
So how do we make sure we maintain the connection? This deck introduces the solution: The Kibbutz."
Advanced Twitter Tools To Better Manage Your Account: Twitter 102Andrew Mucci
This guide will help you identify some basic social media management tools to help you better operate Twitter accounts. If you have a social media marketing strategy, tools such as the one listed in this guide can help you better execute. Please let me know if you have any questions about this guide or social media in general and I will be happy to assist. All tools have a clickable link underneath each picture. Thanks for checking it out :)
Students' Unions in the Age of Social Media (Membership Services Conference 2...Laura Dickens
Created by George Creasy (Societies Officer) and Laura Dickens (Campaigns Coordinator) at Warwick Students' Union.
This session was delivered 26th August 2015 to the Membership Services Conference, organised by WIDAR and NUS to representatives from Students' Unions across the country.
The session explores different social media; getting the most out of Facebook and Twitter; Vlogging and Blogging; Instagram; Periscope; YikYak; Snapchat and provides advice on how to deal with internet abuse.
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
It’s a great opportunity for businesses to use a range of creative marketing techniques like Snapchat to engage new customers, build your brand and sell products.
Session Leaders
Kathy Baird, Managing Director of Social, North America, Ogilvy Public Relations
Kathy Baird has worked in digital and integrated communications for 20 years. As the Managing Director of Content and Social in North America, Kathy oversees digital planning across the disciplines of consumer marketing, reputation management, and advertising. Her client experience includes MetLife, McGraw Hill Education, Mozilla Firefox, CSL Behring, Merck, Blue Cross and Blue Shield, BP, DuPont, UN Foundation and USAID. She is a worldwide board member of Ogilvy Public Relations.
Nick Cicero, Founder & CEO, Delmondo
Nick Cicero is the Founder and CEO of influencer marketing agency Delmondo, creator of the first Snapchat analytics solution for brands, and a strategy consultant at BRaVe Ventures. A leader in building digital content initiatives with a proven ability to set vision, strategy, and execute, Nick has worked on numerous innovative projects for some of the world’s largest brands and publishers like Sony PlayStation, Universal Music Group, Sports Illustrated, Conde Nast, Univision and Clear Channel.
Session Description
If you pay any attention at all to the social media sphere, you're probably aware that Snapchat has exploded over the past 12-18 months. It recently surpassed Twitter having now more than 150 million daily active users. That said, it's time to take Snapchat and vertical video very seriously (if you're not already!). This webinar will explore the basics of the platform architecture, the benefits to brands, and how to leverage paid opportunities. We will also dive into case studies and talk about some newly developed ways to measure your campaigns. From beginner to expert, this session will include something for everyone.
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
This is an update to my previous primer on using Snapchat at scientific conferences and meetings. It will serve as a useful resource for experimenting with Snapchat at the #AACR17 Annual Meeting of the American Association for Cancer Research, and beyond.
Follow the AACR on Snapchat and Instagram (theaacr) and on Twitter (@AACR).
4. CHECKLIST
What you need:
Email Address (decide on which one to use)
Password (think of one in advance)
Download App on Your Phone
Birthday
Username (you can’t change it later)
Mobile Number (for security, optional)
6. SETUP YOUR ACCOUNT
Username setup is important
As a user, it is your real name
As a business, it is your brand name & aligned
with the rest of your social channels
35. STORIES
Snapchat Story is a photo or video that you
share with all of your friends (or everyone).
They last for 24 hours and tend to act as your
story this last 24 hours. After 24 hours the
content disappears.
36. STORIES
In the Stories section of
the app you can see
your story, the stories of
others, and a glimpse
into the Discover
section of the app.
46. DISCOVER
Discover section houses the new format that
news and content generators will start to
gradually embrace
The content is built for consumption on a mobile
device, customized for short-attention spans,
and is within the disappearing format
51. DISCOVER
Live section of Snapchat contains curated cities
or events Snapchat chose to showcase to its
global community. All of the content in the live
channel is user generated, has a life span of 24
hours, and is meant to be broadcast globally
52. DISCOVER
When you view content from the live section it
gives you a rounded understanding of the city or
event (concert, news,…) being showcased
56. SNAPCHAT METRICS FOR BUSINESS
Story Snap Views (Reach)
Every story has an indicator to see how many
users actually viewed the video. Keep an eye on
it and make sure it grows.
57. SNAPCHAT METRICS FOR BUSINESS
Story Fallout Ratio (Audience Retention)
You can see the views per snap in your story. If
the first two videos start at 43 and the rest of the
videos are at 40 views, that means you lost the
interest of three viewers. Re-examine your
content and see where you lost them.
58. SNAPCHAT METRICS FOR BUSINESS
Snap Screenshots
Sharing content that triggers another user to
screenshot is a good indicator to keep an eye on.
See what type of content gets user to screenshot.
Snaps Received in Response
Getting a text, image, or video response to
content you posted is great engagement!
60. CONTENT STRATEGY
“The average human attention span in 2000 was
12 seconds, but by 2013 it was only 8 seconds
(1 second shorter than a goldfish!)”
SOURCE: http://advertising.microsoft.com/en/cl/31966/how-does-digital-affect-canadian-attention-spans
61. CONTENT STRATEGY
Creating content that is so unique that followers
are greatly compelled to open your snaps as
soon as they see your name posting content
63. CONTENT STRATEGY
Give them a sneak peak into your day-to-day
operations
Introduce them to the team
Give them a tour of your office, warehouse,
studio,…
Have different people create stories on different
days
64. CONTENT STRATEGY
Treasure Hunt on Snapchat: First one to find
and snap us these things wins X Y Z
Award for Best Snap and we resnap to all of our
followers
Screenshot this coupon/code SNAP for 30%
Snap us back a food doodle
10 random snaps by 12AM will win
66. CUSTOMER AND PRODUCT SUPPORT
Customer Support done via video is a great
one-to-one personalized aspect of support that
diffuses tension, gets personalized service, and
resolves issues at hand
67. CUSTOMER AND PRODUCT SUPPORT
A lot of small businesses are relying on
WhatsApp to communicate with their customers
and video is a great addition to show them the
product, answer questions, show them how to
use it, resolve their issues,…
68. CUSTOMER AND PRODUCT SUPPORT
Scalability is an issue as you grow or if your
brand is very popular. Currently there are no
tools to empower team members to help out
and keeping track of pending support cases.
70. ACTIVE SNAPCHAT USERS
This is a brief list of influential Snapchat users.
The objective of this list is to suggest people to
follow for you to get more ideas on how others
are generating content to see if you are
interested in doing something similar.
78. PRIVACY SETTINGS
As a user (unlike a brand) you worry about who
can see your content and who can send you
content. Make sure your privacy settings are
set to “My Friends”.
83. SECURING YOUR SNAPCHAT ACCOUNT
Securing your Snapchat account is an important
practice especially as you invest more time and
energy in becoming more active on Snapchat.
84. SECURING YOUR SNAPCHAT ACCOUNT
Start with a password that is complex:
characters, numbers, not a word that can be
found in the dictionary, has special characters,
made of at least 8 characters, you haven’t used
this password on other social networks and
email,…
85. SECURING YOUR SNAPCHAT ACCOUNT
Use two-factor authentication by configuring
your phone number. If there is suspicious
activity, Snapchat will send you an SMS to
confirm you are the rightful owner of the
account.
88. DELETING YOUR SNAPCHAT ACCOUNT
To delete the Snapchat account you will need to
access the website at the link below:
https://accounts.snapchat.com/accounts/delete_a
ccount
89. DELETING YOUR SNAPCHAT ACCOUNT
You will be
asked to log in to
your account
where you have
a “Delete my
Account” option
91. TIP: HOW TO BLOCK PEOPLE
Generally it is not a good Social practice to
block users who follow you and interact with
you. However, if a user gets really annoying
and out of bounds, here are the steps to block
that user:
92. TIP: HOW TO BLOCK PEOPLE
Single click
the name
you want to
block.
Press
“Settings”
94. TIP: HOW TO BLOCK PEOPLE
One brand I was working with wanted to block a
specific user; however, it couldn’t find that user
in its address book. The trick here is to
manually add that user and then that gives you
the option to block him (same steps we covered
apply)
96. TIP: DELETING A SNAP FROM YOUR STORY
Snapchat replays back your video and your
image before you post it to your story.
If you still want to delete the picture or video, you
can do so by clicking on the part that you don’t
like, it will play back, click on the delete button.
100. TIP: GROW YOUR FOLLOWERS
Discoverability on Snapchat is not straight
forward, so there are specific steps that you need
to take in order to increase the number of your
followers:
101. TIP: GROW YOUR FOLLOWERS
Share on your other Social Networks (Twitter,
Facebook,…) that you are on Snapchat. You
need to make an effort to periodically share to
get people to know that you are active on
Snapchat to connect with you there.
102. TIP: GROW YOUR FOLLOWERS
Use the Snapcode
to distribute it on
other Social
Networks and
even make
stickers of it and
share publicly
103. TIP: GROW YOUR FOLLOWERS
Add an email address and a mobile number
that people most commonly use for you and
have in their address book. Snapchat is
putting a bigger effort in connecting and
suggesting people to each other by using email
and phone numbers.
104. TIP: GROW YOUR FOLLOWERS
Content, content, content: Share on Snapchat
content so great and engaging that users
would recommend you via word of mouth to
others. Refer to the section on influencers to
follow them and learn from them.
106. SUMMARY
Content shared on Snapchat disappears after a
set period that does not exceed 24 hours
It is mobile centric (no desktop access)
It is growing in popularity and attracting brands
and individuals in large numbers. Snapchat is
valued as of May 2015 at $16 Billion.