When you heard brand, you may have had other images come to mind – like Coke or Microsoft. But what about people as a brand?
There’s a dry cleaner here where I live. He’s not the most affordable, he may not even be the absolute best cleaner, but from the first day I walked in he remembered my name, he never asked me since I first did business with him for my number or name. Always personable and friendly, checking to make sure I had no problems. I go to him because I know what to expect & it’s good service with a smile. He cares.
QT is one of our fav gas stations – always consistent, same colors, recognizable & clean.
Pride – speaking with exaggeration and excessive boasting Confidence – stating something with assurance or confidence (not in yourself) but in the Lord’s definition of you
PRIDE:-Pride stops learning because of feelings of "I got it" "I'm better than this“ "I've heard it before"-Pride puts blame elsewhere vs How can I get better-Pride focus's on our needs vs needs of others-Pride is the enemy of true confidence, Pride = False Confidence What is True Confidence?-Belief that you can do something-Strong in your identity--someone that really knows who they are-Someone that is honest with themselves, they know their strengths and weaknesses-Experience creates confidence--- a history of successes-Confidence is real--there are true reasons supporting a persons confidenceThe more we humble ourselves the more He can lift us upWhat areas do we need to push pride out and replace it with real confidence?
Brand Essence = Passions (What You Love To Do) + Preparation (Past Experiences) + Persona (How People Describe You) + Power Skills (What You Are Best At) + Purpose (What others need from you)
Separate into groups of 3 and give each a couple of minutes on their own then 6 mins to discuss.
Think about someone you know who is fully walking in their gifts. What makes you know they are passionate? Happier? Excited about work? Any sports stars or celebrities you know who are working in their passion?
May help to create a timeline of each decade of their life and list key experiences from each decade to see what core stories emerge
Mention 360 Reach assessment – my website
Personal Brand Advice on the 5 Ps to Finding Your Brand Essence