Personal Brand Advice on the 5 Ps to Finding Your Brand Essence

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http://bepromotable.com Coach Tanya shares the 5 keys to discovering your purpose within your personal brand.

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Personal Brand Advice on the 5 Ps to Finding Your Brand Essence

  1. 1. The 5 P’s to Finding Your Brand Essence Keys to Developing an Irresistibly Attractive Personal Brand That Gets You Hired By Tanya Smith, MBA, PHR, CCMC, CLTMC Be Promotable © 2010 All Rights Reserved
  2. 2. Overview • What is a Personal Brand? • Benefits of Recognizing Your Personal Brand • Characteristics of a Strong Personal Brand • 5 Ps of a Personal Brand Strategy Be Promotable © 2010 All Rights Reserved
  3. 3. Objectives for Program • Introduce you to definition of a personal brand and how it can help you demonstrate value in today’s competitive environment • Share 5 factors to help you identify what makes you most marketable to the people you want to influence most Be Promotable © 2010 All Rights Reserved
  4. 4. Brand
  5. 5. What’s Brand Got to Do With It? • Definition of Personal Brand: the identity (reputation) you have established for yourself based on your unique combination of talents, passions, values, and expertise • Helps people know what to expect from you. • Sets you apart. • It can boost your credibility or completely wipe it out. Be Promotable © 2010 All Rights Reserved
  6. 6. Other Distinctions • PR and Marketing are the things a company or individual does to communicate all the benefits of the product (or service). • Advertising builds brand awareness typically through paid, public, non-personal persuasive messages. Branding is the identity, Marketing is the set of activities to showcase it. Be Promotable © 2010 All Rights Reserved
  7. 7. Why does this matter to me? • Before people will do business with you or hire you, they want to know who you are, how you can help them and what makes you different. • You must be able to clearly articulate this in today’s environment where there is a much more competitive, information-hungry workplace and marketplace. Be Promotable © 2010 All Rights Reserved
  8. 8. Difference between boasting & personal marketing? • Difference between pride vs. confidence • Pride ▫ Does not learn because “I’m better than this” “I’ve heard this before” ▫ Exaggerates and is excessive ▫ Focuses on your needs vs. others • Confidence ▫ Strong in your identity ▫ Honest with yourself; know strengths & weaknesses ▫ History of successes & learning Be Promotable © 2010 All Rights Reserved
  9. 9. Benefits of Understanding Your Personal Brand • Enhance your visibility in a positive, intentional way • Create a clear focus for your career or business • Boost your compensation opportunities • Thrive during economic downturns • Increase your confidence • Make better decisions about your future based on right fit Be Promotable © 2010 All Rights Reserved
  10. 10. What makes a strong brand? • Memorable • Clear • Consistent • Resonant • Emotional connection Be Promotable © 2010 All Rights Reserved Clarity Consistency Constancy
  11. 11. 5 P’s To Developing Your Brand Passions Prepara tion Power Skills Persona Promise Be Promotable © 2010 All Rights Reserved
  12. 12. Passion – what you love to do • What do you love to do? • What was your biggest pain or wound in childhood? • Whom do you long to help? Be Promotable © 2010 All Rights Reserved
  13. 13. Preparation – past experiences • List 3 character qualities you’ll need in your business that life has taught you along the way. • Think of an example of a difficult experience you’ve gone through in the last few years that you are consciously aware has prepared you for your destiny. • Identify 2 things these answers tell you about your life purpose. Be Promotable © 2010 All Rights Reserved
  14. 14. Persona – how people describe you • List the top 3 single words that others use to describe you? • Which of these attributes would you like to apply in your new business/career? • How will you express these attributes specifically in your career or business? Be Promotable © 2010 All Rights Reserved Examples: entrepreneurial, creative, positive, spiritual, honest, intelligent, motivating, technologically-inclined
  15. 15. Power Skills - strengths • List 3 – 5 of your power skills/strengths. • What special skills do you have that others rely on? • What are you consistently complimented about? Be Promotable © 2010 All Rights Reserved Example: I have excellent communication skills; I work well either leading or being part of a team and I am self-motivated and capable of working on several tasks at once.
  16. 16. Promise – your unique value proposition (uvp) • What do you offer? • What results do you actually deliver? • What is your system or process to getting there? Be Promotable © 2010 All Rights Reserved
  17. 17. Your personal brand statement • Look at your unique values and key attributes and you should be able to develop a 1-2 sentence brand statement, answering these three questions: ▫ What value you provide (what problem do you solve) ▫ How you do it uniquely (your UVPs) ▫ Whom you do it for (your target audience) Be Promotable © 2010 All Rights Reserved
  18. 18. Be Promotable • www.bepromotable.com • www.facebook.com/workcoach • www.twitter.com/coachtanya For instant access to a free special report and branding templates, visit us online.

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