This document provides guidance on search engine optimization (SEO) mechanics. It discusses topics like keywords, page titles, headings, images and more. The main points are that SEO is not as difficult as some believe, but it is an ongoing process of optimizing content to match what searchers are looking for. Proper use of keywords, fresh content, and other optimization can help websites rank higher in search results.
Technical SEO can be very overwhelming and intimating, but it doesnât have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You wonât need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
The document provides an overview of search engine optimization (SEO) fundamentals and how to get websites found on Google. It discusses how Google's search algorithm works and factors that determine search results rankings. Key recommendations include researching important keywords, optimizing web pages around those keywords, and pursuing both on-page and off-page SEO strategies like building relevant inbound links. The document also cautions against practices like Flash-based sites that can hurt SEO performance.
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
Mastering the Art of Keyword Research and Site MappingRebecca Gill
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This document provides an overview of Rebecca Gill's process for keyword research and site mapping. The key aspects of the process include:
1. Conducting thorough keyword research by building seed lists from various sources and analyzing search volumes and difficulty.
2. Creating a relevance score for keywords and mapping the highest scoring keywords to existing or new content.
3. Writing optimized content focused on user experience and keywords, and strengthening on-page and off-page SEO for the content.
4. Repeating the process by monitoring progress, optimizing further, and documenting successes to refine the strategy. Data-driven planning, research, focus, and repetition are emphasized as keys to success.
The document provides information on search engine optimization (SEO) including the basic SEO process, keyword research tools, on-page optimization techniques like optimizing titles, meta tags and HTML code, and off-page optimization techniques like building links through directories and reciprocal linking. It emphasizes the importance of keyword research, targeting keywords in titles, meta tags and content, keeping content length optimized, and getting natural one-way links from other sites.
10 Steps to Writing Super Content for Search EnginesBen Cotton
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The document outlines 10 steps to writing content optimized for search engines: 1) Research keywords, 2) Put important content at the top, 3) Use headlines for keywords, 4) Include internal links with keywords, 5) Add external links, 6) Optimize meta descriptions, 7) Use keywords in URLs, 8) Optimize ALT text for images, 9) Include optimized images, 10) Use SEO plugins. The overall goal is to combine what you want to say with relevant search terms to increase online visibility.
Technical SEO can be very overwhelming and intimating, but it doesnât have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You wonât need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
The document provides an overview of search engine optimization (SEO) fundamentals and how to get websites found on Google. It discusses how Google's search algorithm works and factors that determine search results rankings. Key recommendations include researching important keywords, optimizing web pages around those keywords, and pursuing both on-page and off-page SEO strategies like building relevant inbound links. The document also cautions against practices like Flash-based sites that can hurt SEO performance.
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
Mastering the Art of Keyword Research and Site MappingRebecca Gill
Â
This document provides an overview of Rebecca Gill's process for keyword research and site mapping. The key aspects of the process include:
1. Conducting thorough keyword research by building seed lists from various sources and analyzing search volumes and difficulty.
2. Creating a relevance score for keywords and mapping the highest scoring keywords to existing or new content.
3. Writing optimized content focused on user experience and keywords, and strengthening on-page and off-page SEO for the content.
4. Repeating the process by monitoring progress, optimizing further, and documenting successes to refine the strategy. Data-driven planning, research, focus, and repetition are emphasized as keys to success.
The document provides information on search engine optimization (SEO) including the basic SEO process, keyword research tools, on-page optimization techniques like optimizing titles, meta tags and HTML code, and off-page optimization techniques like building links through directories and reciprocal linking. It emphasizes the importance of keyword research, targeting keywords in titles, meta tags and content, keeping content length optimized, and getting natural one-way links from other sites.
10 Steps to Writing Super Content for Search EnginesBen Cotton
Â
The document outlines 10 steps to writing content optimized for search engines: 1) Research keywords, 2) Put important content at the top, 3) Use headlines for keywords, 4) Include internal links with keywords, 5) Add external links, 6) Optimize meta descriptions, 7) Use keywords in URLs, 8) Optimize ALT text for images, 9) Include optimized images, 10) Use SEO plugins. The overall goal is to combine what you want to say with relevant search terms to increase online visibility.
How to Create SEO Friendly Website ArchitectureRebecca Gill
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In this presentation we tackle SEO tactics for creating a search engine friendly website architecture. In particular, we cover content silos, content depth, internal links, duplicate content, as well as category and tag usage.
Watch the video recording at: https://youtu.be/iToaUM9FzMk
This presentation will provide an actionable plan for setting the foundation of SEO best practices. Weâll walk through the steps critical to keyword research and site mapping.
Here are ten outdated SEO practices that you need to eliminate from your skill-set so that you can avoid Google penalties and thereby find success in your SEO campaigns in 2017. To know more, check out this interesting blog https://goo.gl/9Bdk2v
How seo became the essential digital marketing channel post covidAnna Rhea Teves
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Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
This document provides an introduction to search engine optimization (SEO). It defines SEM as search engine marketing using both organic and paid search. Organic search relies on search engine optimization to gain prominence in unpaid search results, while paid search uses advertising to control sponsored links. The document outlines various on-page and off-page optimization techniques for SEO, including optimizing content, metadata, site structure, URLs, and images. It also discusses the importance of linking strategies like building high-quality backlinks. Regular evaluation and improvement is emphasized for an effective long-term SEO strategy.
The document discusses important search engine ranking factors in 2010. It begins by introducing the author and their experience in search engine marketing. It then outlines key ranking factors like domains, URLs, title tags, meta tags, images, H tags, keyword density, PageRank, page speed, internal and external links, freshness and authority. The document emphasizes consistency, relevance and following best practices with these factors. It concludes by recommending tools like Webmaster Tools and Majestic SEO and other resources.
How to Use SEO to Maximize Online Course SalesRebecca Gill
Â
This document provides guidance on using search engine optimization (SEO) strategies to maximize online course sales. It recommends formulating a structured SEO plan that involves extensive research on keywords, competitors, and target audiences. The plan should include writing long-form, optimized content around targeted keyword phrases and regularly promoting content through linking and social sharing to improve search rankings and sales.
This document provides an introduction to search engine optimization (SEO) including definitions, key factors to consider, and best practices. It explains that SEO involves strategic and practical activities to maximize how content ranks in search engines and attracts organic traffic. Important elements include developing a strategy, building a high-quality website with optimized on-site content and off-site links. The document outlines technical SEO considerations and emphasizes creating valuable content targeted at real users. It also warns against poor practices like over-optimization, link schemes, and experiences that hurt users.
Understanding User Intent and Content SilosRebecca Gill
Â
The document discusses search intent and content silos. It defines search intent as a user's intentions when performing a search. Content silos refer to grouping related website content together by topic to help search engines understand the site. The document emphasizes that understanding search intent and using content silos helps websites rank higher by ensuring their content is relevant to what users search for.
The document provides an agenda and overview for assessing a competitor's digital strategy and online presence. It discusses evaluating a competitor's website aesthetics, content, search engine optimization, social media usage, traffic sources, and "Who is" data. The presenter is identified as the president and founder of an internet marketing firm who is self-taught in web design, SEO and social media with successful experience growing companies online.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar weâll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
James will break down three key areas of SEO and show you actionable tips which are working today for clients in the Australian and the US market.
1. Content Optimisation for SEO at scale.
2. Common Technical SEO mistakes to look for.
3. Link acquisition & Digital PR tips and advice.
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Modern SEO: What You Need to Compete in 2018Rebecca Gill
Â
1. The document discusses the key elements needed to compete in search engine optimization (SEO) in 2018, including modern SEO techniques, semantic search, the Google Knowledge Graph, structured data and schema, voice search, and mobile first indexing.
2. Semantic search aims to improve search accuracy by understanding a searcher's intent and how it relates to content and trends. The Knowledge Graph and structured data help search engines understand content like humans to provide richer search results.
3. Technical SEO has expanded and now must be considered throughout the entire website development process, including content, architecture, hosting, coding, audits, and ongoing maintenance.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
The document discusses how to properly approach SEO for WordPress sites by focusing on the user experience and solving user problems through helpful content. It emphasizes thinking like search engines want positive user experiences through answering questions. Examples show how optimizing content for specific queries provides value to users and performs well for SEO. The document also outlines key elements of a successful SEO process for WordPress, including research, planning, execution and reporting.
The document summarizes the SEO workflow and how to get the most value from SEO work. It outlines the key steps in the SEO workflow including keyword research, content optimization, on-page SEO, and monitoring. It also provides an overview of an SEO tool from Magnolia and Siteimprove that can help with on-page optimization, backlink analysis, keyword discovery and SEO scores. The presentation aims to help practitioners understand and implement an integrated SEO workflow to bridge content and marketing goals.
This document provides information about Eugene Macarius and his expertise in search engine optimization (SEO). It discusses his background working in digital marketing roles and his current work managing digital marketing campaigns and mentoring students. It also outlines the importance of searchability and being found online through search engines. Key factors in SEO like on-page, off-page, technical, local, content and video optimization are defined. The document provides tips for immediately improving a business's SEO through domain registration, website optimization, content and keyword strategies, local listings, video and social media.
How to Create SEO Friendly Website ArchitectureRebecca Gill
Â
In this presentation we tackle SEO tactics for creating a search engine friendly website architecture. In particular, we cover content silos, content depth, internal links, duplicate content, as well as category and tag usage.
Watch the video recording at: https://youtu.be/iToaUM9FzMk
This presentation will provide an actionable plan for setting the foundation of SEO best practices. Weâll walk through the steps critical to keyword research and site mapping.
Here are ten outdated SEO practices that you need to eliminate from your skill-set so that you can avoid Google penalties and thereby find success in your SEO campaigns in 2017. To know more, check out this interesting blog https://goo.gl/9Bdk2v
How seo became the essential digital marketing channel post covidAnna Rhea Teves
Â
Webinar by Annelle Digital (https://www.annelledigital.com/) for Kaplan HK
The presentation includes topics about:
1) Intro to SEO
What is SEO?
Search Engine Process
3 Main SEO Strategies
2) Search Engine Listing Types
Regular web listing to Universal Search, Google Images, Videos, News and Top Stories, Maps and Local 3-Pack, Zero-click search results
3) 5 SEO Trends in 2021
Machine Learning (Google Hummingbird, Natural Language Processing, Rank Brain, BERT)
4) 4 Benefits of SEO to businesses post-covid
This document provides an introduction to search engine optimization (SEO). It defines SEM as search engine marketing using both organic and paid search. Organic search relies on search engine optimization to gain prominence in unpaid search results, while paid search uses advertising to control sponsored links. The document outlines various on-page and off-page optimization techniques for SEO, including optimizing content, metadata, site structure, URLs, and images. It also discusses the importance of linking strategies like building high-quality backlinks. Regular evaluation and improvement is emphasized for an effective long-term SEO strategy.
The document discusses important search engine ranking factors in 2010. It begins by introducing the author and their experience in search engine marketing. It then outlines key ranking factors like domains, URLs, title tags, meta tags, images, H tags, keyword density, PageRank, page speed, internal and external links, freshness and authority. The document emphasizes consistency, relevance and following best practices with these factors. It concludes by recommending tools like Webmaster Tools and Majestic SEO and other resources.
How to Use SEO to Maximize Online Course SalesRebecca Gill
Â
This document provides guidance on using search engine optimization (SEO) strategies to maximize online course sales. It recommends formulating a structured SEO plan that involves extensive research on keywords, competitors, and target audiences. The plan should include writing long-form, optimized content around targeted keyword phrases and regularly promoting content through linking and social sharing to improve search rankings and sales.
This document provides an introduction to search engine optimization (SEO) including definitions, key factors to consider, and best practices. It explains that SEO involves strategic and practical activities to maximize how content ranks in search engines and attracts organic traffic. Important elements include developing a strategy, building a high-quality website with optimized on-site content and off-site links. The document outlines technical SEO considerations and emphasizes creating valuable content targeted at real users. It also warns against poor practices like over-optimization, link schemes, and experiences that hurt users.
Understanding User Intent and Content SilosRebecca Gill
Â
The document discusses search intent and content silos. It defines search intent as a user's intentions when performing a search. Content silos refer to grouping related website content together by topic to help search engines understand the site. The document emphasizes that understanding search intent and using content silos helps websites rank higher by ensuring their content is relevant to what users search for.
The document provides an agenda and overview for assessing a competitor's digital strategy and online presence. It discusses evaluating a competitor's website aesthetics, content, search engine optimization, social media usage, traffic sources, and "Who is" data. The presenter is identified as the president and founder of an internet marketing firm who is self-taught in web design, SEO and social media with successful experience growing companies online.
On-Page content optimization is an important part of website promotion and SEO. You have to go beyond content creation to truly garnish solid and long-term search traffic.
In this webinar weâll explore the key areas of focus for properly optimization a website page, post, or product for search engine optimization.
Our presentation will cover keyword selection, titles, URLs, headings, content, images, meta definition and hyperlinks.
James will break down three key areas of SEO and show you actionable tips which are working today for clients in the Australian and the US market.
1. Content Optimisation for SEO at scale.
2. Common Technical SEO mistakes to look for.
3. Link acquisition & Digital PR tips and advice.
Presentation by Navneet Kaushal at SEMPO Chennai on 15th December 2011 on Global SEO Strategies and how to decide going about launching your sites/brands globally.
Modern SEO: What You Need to Compete in 2018Rebecca Gill
Â
1. The document discusses the key elements needed to compete in search engine optimization (SEO) in 2018, including modern SEO techniques, semantic search, the Google Knowledge Graph, structured data and schema, voice search, and mobile first indexing.
2. Semantic search aims to improve search accuracy by understanding a searcher's intent and how it relates to content and trends. The Knowledge Graph and structured data help search engines understand content like humans to provide richer search results.
3. Technical SEO has expanded and now must be considered throughout the entire website development process, including content, architecture, hosting, coding, audits, and ongoing maintenance.
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
The document discusses how to properly approach SEO for WordPress sites by focusing on the user experience and solving user problems through helpful content. It emphasizes thinking like search engines want positive user experiences through answering questions. Examples show how optimizing content for specific queries provides value to users and performs well for SEO. The document also outlines key elements of a successful SEO process for WordPress, including research, planning, execution and reporting.
The document summarizes the SEO workflow and how to get the most value from SEO work. It outlines the key steps in the SEO workflow including keyword research, content optimization, on-page SEO, and monitoring. It also provides an overview of an SEO tool from Magnolia and Siteimprove that can help with on-page optimization, backlink analysis, keyword discovery and SEO scores. The presentation aims to help practitioners understand and implement an integrated SEO workflow to bridge content and marketing goals.
This document provides information about Eugene Macarius and his expertise in search engine optimization (SEO). It discusses his background working in digital marketing roles and his current work managing digital marketing campaigns and mentoring students. It also outlines the importance of searchability and being found online through search engines. Key factors in SEO like on-page, off-page, technical, local, content and video optimization are defined. The document provides tips for immediately improving a business's SEO through domain registration, website optimization, content and keyword strategies, local listings, video and social media.
Supercharge & Make Your Business Searchable on Google.pptxIMSeoKing.com
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This document provides an overview of search engine optimization (SEO) strategies and techniques. It begins with an introduction to SEO and discusses how search engines like Google work. It then presents a case study of a business that achieved the first page of Google search results. The document outlines specific steps businesses can take to make themselves more searchable, such as optimizing website content, building backlinks, prioritizing user experience, and ensuring the business is searchable across different content formats. It warns against misleading SEO practices and predicts emerging SEO trends like voice search, chatbots, and analytics. The overall message is that SEO requires an in-depth understanding of search engines and implementation of both on-page and off-
This document discusses WordPress SEO best practices. It recommends immediately configuring WordPress settings after installation, activating helpful plugins, and creating keyword-themed content with optimized titles, headings, descriptions and links to improve rankings. It also covers more advanced strategies like offering quizzes and widgets to attract links from other sites. The author, Steve Wiideman, is an SEO consultant who shares tips through his training site and is available for contact.
¡ Why SEO & PPC should work together in 2018?
¡ 3 ways to use both SEO & PPC together to improve your website's performance ¡ Unified SEARCH toolbox to take your site's visibility and performance to the next level
Speaker Bio:
Maekail has worked for both local and regional brands by helping them improve their revenue streams via increasing their organic visibility and traffic. Maekail is currently an SEO Specialist within RBBiâs award-winning SEO team.
This document provides information about Eugene Macarius, an expert in search engine optimization (SEO). It outlines his professional background and experience in digital marketing, including previous roles at Standard Chartered Bank and the Catholic Church in Singapore. It also describes his certifications and mentoring work. The document discusses the importance of searchability and being found online. It presents different ways people search for information and defines what searchability means. It provides an overview of how to analyze markets, audiences, competitors and develop branding and content strategies to improve a business's searchability.
Parthibakumar is a digital marketer with over 5 years of experience in SEO, social media, and link building for B2B and B2C businesses. He currently works as a Digital Marketing Analyst developing SEO strategies, performing keyword research and optimization, and tracking success through analytics. Prior to his current role, he worked as an SEO Analyst developing on-page and off-page organic search strategies and optimizing technical elements like meta tags and site speed.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
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Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
This webinar was presented by Blueliner CEO, Arman Rousta on October 27th, 2010. It features Blueliner Marketing's methodology and digital strategy. Information on future webinar events can be viewed on http://www.bluelinerny.com/events
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
This document discusses strategies for B2B SEO in 2020. It covers defining search through features like featured snippets and zero-click results. It emphasizes upgrading content strategy through authoritative and supportive content that focuses on quality over quantity. It also discusses the importance of user experience and technical SEO, like maintaining a mobile-friendly site without errors. The key is producing high-quality, user-centric content while optimizing on-page elements and the user experience.
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
This document provides an overview of social media, content marketing, and search engine optimization (SEO). It discusses identifying target audiences, developing content pillars and mix for social media marketing, and basics of SEO including on-page and off-page optimization. Tips are provided on improving SEO through domain naming, website performance, content and local optimization. The importance of video and social media optimization is also highlighted.
Unlock the secrets to Google's top spot! Discover 15+ powerful strategies for ranking #1 in 2023 and beyond. Don't miss out on this SEO game-changer! https://www.webguru-india.com/blog/search-rankings-2023/
Desirous of working in competitive environment in reputed company which provide me adequate opportunity for career development and to learn to utilize my knowledge to enchance the growth of organization
Understanding SEO Beyond the Technical Jargon - Travis Low, Webmarketing123Online Marketing Summit
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Understanding SEO Beyond the Technical Jargon
As a marketer, it's imperative that we know the foundational principles of Search Engine Optimization and how to evaluate our own efforts. This session will provide you with the tools and knowledge required to help you understand the benefits and failures of various SEO strategies.
* Travis Low, Director, Search Operations, Webmarketing123
Optimizing Your Website for Search Engines A Comprehensive Guide to Digital S...Faith eCommerce Services
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As algorithms become more sophisticated and user expectations evolve, the key to SEO success lies in continuous learning, adaptability, and a commitment to delivering valuable, user-centric online experiences. The SEO landscape of tomorrow belongs to those who can anticipate, innovate, and seamlessly integrate their strategies with the dynamic digital ecosystem. Read more: https://fecoms.com/optimizing-your-website-for-search-engines-a-comprehensive-guide-to-digital-success/
Digital marketing 102 search engine optimizationShreyans Nahar
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The document provides information on search engine optimization (SEO). It discusses key topics like on-page optimization, off-page optimization, keyword research, local SEO, and SEO reporting. Some main points covered include optimizing titles, meta descriptions and content; building high-quality backlinks; targeting relevant local keywords; and using tools to track rankings, backlinks and competitors.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
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During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
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An English đŹđ§ translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech đ¨đż version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Fueling AI with Great Data with Airbyte WebinarZilliz
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This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
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Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
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At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Donât worry, we can help with all of this!
Weâll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. Weâll provide examples and solutions for those as well. And naturally weâll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
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Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
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This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
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This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
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Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind fĂźr viele in der HCL-Community seit letztem Jahr ein heiĂes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und LizenzgebĂźhren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer mĂśglich. Das verstehen wir und wir mĂśchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lÜsen kÜnnen, die dazu fßhren kÜnnen, dass mehr Benutzer gezählt werden als nÜtig, und wie Sie ßberflßssige oder ungenutzte Konten identifizieren und entfernen kÜnnen, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnÜtigen Ausgaben fßhren kÜnnen, z. B. wenn ein Personendokument anstelle eines Mail-Ins fßr geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren LÜsungen. Und natßrlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Ăberblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und ĂźberflĂźssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps fßr häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
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Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
âHow Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-eff...Edge AI and Vision Alliance
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For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/how-axelera-ai-uses-digital-compute-in-memory-to-deliver-fast-and-energy-efficient-computer-vision-a-presentation-from-axelera-ai/
Bram Verhoef, Head of Machine Learning at Axelera AI, presents the âHow Axelera AI Uses Digital Compute-in-memory to Deliver Fast and Energy-efficient Computer Visionâ tutorial at the May 2024 Embedded Vision Summit.
As artificial intelligence inference transitions from cloud environments to edge locations, computer vision applications achieve heightened responsiveness, reliability and privacy. This migration, however, introduces the challenge of operating within the stringent confines of resource constraints typical at the edge, including small form factors, low energy budgets and diminished memory and computational capacities. Axelera AI addresses these challenges through an innovative approach of performing digital computations within memory itself. This technique facilitates the realization of high-performance, energy-efficient and cost-effective computer vision capabilities at the thin and thick edge, extending the frontier of what is achievable with current technologies.
In this presentation, Verhoef unveils his companyâs pioneering chip technology and demonstrates its capacity to deliver exceptional frames-per-second performance across a range of standard computer vision networks typical of applications in security, surveillance and the industrial sector. This shows that advanced computer vision can be accessible and efficient, even at the very edge of our technological ecosystem.
1. Copyright Darren J. Cox and M.IP.P Strategy â˘, 2010. All Rights Reserved
SEO Mechanics
IT IS NOT AS HARD AS YOU THINK
Darren Cox
M.IP.P. Strategy
CaSTT, LLC.
Dcox@MippStrategy.com
651-245-7797
Steve Carsten
Scarsten@gmail.com
Insert Contact Info Here
Copyright Darren J. Cox and M.IP.P Strategy â˘, 2010. All Rights Reserved
2. SEO Mechanics
⢠SEO Rules to Live By
⢠Content / Topic
⢠Keywords
⢠Page Titles (Title Tags)
⢠Headings
⢠Using Keywords
⢠Images and Video
⢠Right and Wrong
⢠Words to the Wise
⢠Resource Links
Copyright 2010 Darren J. Cox - M.IP.P Strategy - All Rights Reserved
3. Darren Cox and Robert Bausch
Darren Cox
Founder and Chief Evangelist - CaSTTâ˘, LLC
President of M.IP.P. Strategy (Marketing,
Intellectual Property, Product and SEO Strategy).
10 years doing SEO Consulting, using proven
Web-marketing strategies, innovative workflow
processes, content optimization techniques and
Web 2.0 Integration
He is formerly the Vice President of Public
Communication Services for GovDelivery and the
Senior Higher Education Market Manager for US
WEST (now Qwest).
Darren has too many degrees to list; None of
which matter.
Steven Carstens
Sr. Developer and SEO Guru - IQ Marketing
Steven has spent 11 years helping customers
define design and develop their communication,
branding and online marketing strategy.
Steven has implemented cost-saving, revenue
building strategies for companies ranging from
Fortune 100 to online-only, mom & pop shops.
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
4. Why Bother? â SEO Mechanics
Put your Call-to-Action
in Front of Those Who Want to Take Action
⢠Create Unsolicited Leads
⢠Increase Revenue
⢠Reduces Costs
⢠Speeds Time-to-Sale
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
Without SEO
This is You?
5. How to Measure SEO Success
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
Search
FindClick
6. SEO is NOT an Accident
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
Search
Click
Find
7. 7 Rules to Live By â SEO Mechanics
1.Search Engine Optimization (SEO) â Optimizing your
description will help searchers find the content, but the context of your
content matters more than anything else you do.
2.Keep it fresh â The more new content you have on each page,
the better search engines like you.
3.Use Keywords â Search engines place more weight on pages
that use their keywords throughout their content
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
8. 7 Rules to Live By â SEO Mechanics
4. Use Formatting â Search engines put more weight on
headings, lists, links, and italicized items.
5.Come Back - Once you have created a Title, come back and edit
your description to be sure the Title is included.
a. Check Your Work â Use your Title (or at least itâs elements) in the first
line of your description.
6.Links- It is extremely important to add links to your content as well as
to make sure there are contextually relevant links to your pages.
7.Prioritize â There is no such thing as âPerfectly Optimizedâ so do
what you can, then move on.
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
9. Before You Start â SEO Mechanics
Before You Start:
Search the internet as you would
for the asset/service/product you
are describing.
⢠Choose non-specific identifiers
(i.e. NOT the businessâ name)
⢠Continue searching until your
search yields pages that very
closely resemble your topic
This exercise should inform
your choices regarding how to
best describe your technology
so it can be found by others
ON THE WEB.
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
10. Write Your Story â SEO Mechanics
1. Get Organized and Pick Your Topics
Write Great Content and Optimize Later
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
Online Marketing Services
1. Search Engine Optimization
2. Content Marketing
3. Social Media Marketing
4. Email Marketing
11. Write Your Story â Other Stuff to Remember
2. Prioritize
What do you want the visitor to know and in what order of
importance
3. Be Concise but Tell the Whole Story
This content will NOT all appear on the main page so there is no
penalty for using too much space.
4. Be Clear - Avoid Acronyms & Jargon
The description should use Plain English; DO NOT use technical
descriptions or jargon
If you must use an acronym, write out the words then put the
acronym in parentheses.
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
12. Where Are the Keywords â SEO Mechanics
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
13. Title Context Relevancy â SEO Mechanics
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
14. Titles â SEO Mechanics
Think of the Title as âPasswordâ Clues
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
Page Title: Chocolate Donuts | Maryâs bakery
Meta Description: Maryâs Bakery Chocolate Donuts are
possibly the most delicious, perfectly formed, flawlessly
chocolaty donuts ever made!
Page URL: Http://marysbakery.com/Chocolate_Donuts
15. Headings â SEO Mechanics
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
16. Keyword Usage â SEO Mechanics
16 factors of Influence in Keyword Ranking
1. Keyword Use Anywhere in the Title Tag (66%)
2. Keyword Use as the First Word(s) of the Title Tag (63%)
3. Keyword Use Anywhere in the H1 Headline Tag (49%)
4. Keyword Use in Internal Link Anchor Text on the Page (47%)
5. Keyword Use in External Link Anchor Text on the Page (46%)
6. Keyword Use as the First Word(s) in the H1 Tag (45%)
7. Keyword Use in the First 50-100 Words in HTML on the Page (45%)
8. Keyword Use in other Headline Tags (<h2> â <h6>) (35%)
9. Keyword Use in Image Alt Text (33%)
10. Keyword Use / Number of Repetitions in the HTML Text on the Page (33%)
11. Keyword Use in Image Names Included on the Page (e.g. keyword.jpg) (33%)
12. Keyword Use in <b> or <strong> Tags (26%)
13. Keyword Density Formula (25%) http://tools.seobook.com/general/keyword-density
14. Keyword Use in List Items <li> on the Page (23%)
15. Keyword Use in <i> or <em> Tags (22%)
16. Keyword Use in the Meta Description Tag (19%)
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
You can go
crazy trying to
optimize
everything
17. Images and Videos â SEO Mechanics
A picture (or video) is worth a thousand wordsâŚ
Except on the web when a picture ALONE isnât worth $#!+%$@^%
⢠Pretty Doesnât Cut It â You must name your pictures
⢠No Place to Get Skimpy â Use keywords to name
images
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
18. Images and Videos â SEO Mechanics
⢠Leverage â By using important content-related keywords
for âAlt Tagâ Text, you are doubling down on your SEO.
Google ranks images separately, and as they are associated
with a page and site, so you get a huge return on your
investment if you get this right.
⢠Optimize, Rinse, Repeat - You may consider
repeating the page âTitleâ in your âAlt Tagâ text.
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
19. Google is Blind
Search engines donât have eyes
so they canât tell if your image is
relevant or not, which is why
they read the âalt textâ of
images.
If you donât tell the search
engines what the picture is, they
simply wonât know and it will be
a huge waste of time, space and
money
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
20. Google is Blind â SEO Mechanics
[IQ Marketing Minneapolis marketing agency] [IQ Marketing, Mineapolis Marketing Agency]
Attract
IQ Marketing puts the best interactive marketing tactics to work with solid direct marketing strategy to break through
the clutter and attract buyers.
[Learn more about Minneapolis Advertising with IQ Marketing]
Engage
IQ Marketing connects with your buyers with integrated marketing strategy that spans social media, search engine
marketing, direct marketing, and traditional media.
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Inform
IQ Marketing uses compelling copywriting to put your marketing message in the right light within each marketing tactic
delivered.
[Learn more about Minneapolis Advertising with IQ Marketing]
Convert
IQ Marketing tracks and reports marketing results using customizable marketing database technology depending on the
needs of our clients.
[Learn more about Minneapolis Advertising with IQ Marketing]
What we do
concept development
website design
site optimization / SEO
search marketing / PPC
social marketing
display advertising
digitial PR
mobile
tracking & analysis
research & segmentation
direct marketing
full list of services
What we've been up to
IQ Marketing is a Minneapolis, MN marketing agency. We deliver innovative online marketing, email marketing, print
marketing and advertising solutions that fuel growth and evolution to thrive in todayâs challenging marketplace. We
weave direct marketing and interactive marketing with exceptional marketing strategy to reach our clients' goals.
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Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
What Visitors See What Google Sees
21. Missing the Mark â SEO Mechanics
This is the title of every page
and doesnât describe what
they do
This isnât a
heading, it is
an image, with
no âalt text,â
Not
Descriptive
Is this what people search for
when looking for a lawyer
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
22. Doing it Right
Big, Bold,
Concise
Heading
âTitleâ says what they do AND
what people search for to find
them
Keywords
match
âTitleâ and
Main <H1>
Heading
New pages,
with new
âTitles,â for
different
topics.
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
23. Words to the Wise
⢠Hire an expert, then listen
⢠If your marketing person isnât an expert, (and they probably
arenât), see #1
⢠SEO isnât a project, it is a process â You are never done
⢠Blog
⢠If you claim to be a technology company, or you sell to
technology companies, but your website sucks, customers
will think you donât know what you are doing.
⢠Hire a PR firm
⢠Building a website is like building a hut in the forest,
covering your tracks and not telling anyone about itâŚYOU
must get the word out if you want people to show up
⢠Donât hire anyone that wonât teach you to do it for yourself
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
24. SEO Sites to Read Religiously
⢠Top Rank Online Marketing Blog
⢠Webconfs.com
⢠SEOBook blog
⢠Search Engine Land
⢠SEOMOZ â The beginnerâs guide to SEO
⢠Search Engine Journal
⢠Uncommon Sense - Some of Your Damn
Business This is my blog â But the others (above) are all better, and better for you.
Copyright 2010 Darren J. Cox - M.IP.P
Strategy - All Rights Reserved
Editor's Notes
This description will appear on the main product page. It is the description that will get the customer to contact our office and initiate the license process.
The first priority is getting the customer to contact us based on our pageâs content. In order to accomplish this, you must help folks find the content
In the Long Description, You may get into a little more detail than a typical 1-pager. However, This is not the place to show how adept you are at using jargon and highly technical language. The description should use plain English. A user should gain a basic understanding of what the product does based mostly on this description and the short description.
Search engines place more weight on pages that use their keywords throughout their content, so try to use keywords often in this description.
DO NOT USE ACRONYMS. Or, if you must, at least write them out then put the acronym in parentheses.
Search engines also put more weight on headings, lists, and italicized items. Therefore, try to use these things as often as you can without making the descriptions cluttered or unattractive. (see the âHow a Web Page Worksâ document for more)
It is important to remember that search optimization should be the second priority of the content
Generally, you want to include the Title (described later in this manual) in the first line of the long description.
Use Cases â Think about applications and features of your technology.
e.g. for Software that helps you study human brain anatomy you might add references to both Human Brain and anatomy software since not all Brain Anatomy Software is specific to the human brain
Minimize â Keep your list of keywords or keyword phrases to 3-6 unique words or phrases.
Prioritize â put your most important words or phrases at the beginning of your list.
Specify â Make sure your keywords are specific to your product, normally in the form of synonyms or words specific to each item.
Commas â Separate words or phrases using a comma in your Content management System (CMS)
Match â Keywords and phrases must contextually match the content and context of the page content as well as the âTitleâ and âHeadings.â
Phrase â Keep useful phrases together.
e.g., do no enter âHumanâ AND âBrainâ separately. Instead, enter âHuman Brainâ
Get It Right - Page Title is the single most important Search Engine Optimization factor.
Be Honest â If the Page Title isnât, contextually, about the searched subject, or just isnât compelling, searchers wonât read any further AND Google will crush you.
Make it Fit â You have a maximum of 100 characters to create your âTitle,â including spaces, though search results will often only display about 65 characters.
Keywords Count â Use a character counter to utilize as many keywords as possible; most word processing programs (such as MS Word) will count characters.
Donât Waste My Time â Design your Page Title to help your searcher quickly scan and skip.
Get a Clue â Page Title gives readers a clue to what your page is all about but Donât stuff your title with keywords; Use only the most important keywords that describe the content
Did I Mention it is Important? â Page Title shows up as the top line in search results lists. Give the searcher (and search engines) an idea about content (though rarely context).
Google is also looking at these titles to try to decide what your Web page is all about.
When someone types in a search phrase, Google looks in their index to see if titles (and a bunch of other things) âmatchâ with that personâs search term. If it does, itâll bring that page to the top of the search engine results page (SERP).
Google is even kind enough to highlight the words that match in the search. If your title is a close match to what that person is looking for, itâs far more likely that someone will click-through to your site.
ExtraâŚExtra! â This could be described as your Page Topicâs Headline.
Donât Go Overboard â Unlike the Page Title, The Headline Name needs to be readable.
What Do You Want to Talk About? â The Main <H1> Heading of your page should contain important keywords, be concise and speak to the main topic of your page
Size Matters â A larger font size compared to other page text, is more important than the rest of the text. The same applies to other headings (<h1>, <h2>, etc.), which generally are in larger font size than the rest of the text. (but can be different colors too so apply CSS rules to headings)
Say It With Style â Bold and italic emphasize important words and phrases. However, use them judiciously, or you will achieve the opposite effect.
Be Consistent â Use CSS to make sure all attributes look the same across your site and have someone proofread your content
Headings Are Getting a Bump â Google is using headings more-and-more as an SEO Factor, SOâŚJust like in âTitles,â A word is used in a heading(Especially <H1>), MUST also show up in the main body of the page!