Smu mba sem 2 winter 2016 assignments

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SMU MBA SEM 2 WINTER 2016 ASSIGNMENTS
MB 0044 - PRODUCTION AND OPERATION MANAGEMENT
1. Write Short notes on
a. Material control and material handling
b. Labour Productivity
c. Personnel Productivity
d. Strategic decision making
2 What do you mean by Operation Strategy? Explain various elements or components of Operations
Strategy.
Explanation of Operation Strategy
Components of Operations Strategy.
3. Describe followingdimensions of quality withappropriate examples.
a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
4 Discuss the importance of Plant Location. Pointout various factors Influencing Plant Location.
a. Importance of plant Location
b. Factors Influencing Plant Location
5. Explain the risk management and its various components
Definition of risk management and what it entails
Four components of risk management
6. Why redesign of layouts may be necessary? List the differences between product and process
layout.
Reasons why redesigning of existing layout is required
Listing of any five differences
MB0045- FINANCIAL MANAGEMENT
1 Explain the differences between wealth maximization and profit maximization.

Explain relation between finance and accounting
Differencesbetween wealth maximization and profit maximization
Explanation of relation between finance and accounting
2 Explain about the doubling period and future value. Solve the below given problem:
Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging from 3
months to 5 years and for every quarter, interest is added to the principal. The applicable rate of
interest is 9% for deposits less than 23 months and 10% for periods more than 24 months. What
will be the amount of Rs. 1000 after 2 years?
Explanation of doubling period
Solving the problem
Explanation of future value
3 Write short notes on:
a) Irredeemable bonds
b) Zero coupon bonds
c)Valuation of Shares
4 Explain the factors affectingCapital Structure. Solve the below given problem:
Given below are two firms, A and B, which are identical in all aspects except the degree of leverage,
employed by them. What is the average cost of capital of both firms?
Details of Firms A and B
Firm A Firm B
Net operating income EBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest on debentures I Nil Rs.25,000
Equity earnings E Rs.1,00,000 Rs.75,000
Cost of equity Ke 15% 15%
Cost of debentures Kd 10% 10%
Market value of equity S = E/Ke Rs. 6, 66, 667 Rs.5,00,000
Market value of debt B Nil Rs.2,50,000
Total value of firm V Rs. 6, 66, 667 Rs,7,50,000
Explanation of factorsaffecting capital structure
Solution for the problem
Interpretation
5 Explain the capital Budgeting process and its appraisals
Solve the below given problem:
Given below are the details on the cash flows of two projects A and B. Compute payback period for
A and B.
Cash flowsof A and B
Year ProjectA cash flows(Rs.) ProjectB cash flows (Rs.)
0 (4,00,000) (5,00,000)
1 2,00,000 1,00,000
2 1,75,000 2,00,000
3 25,000 3,00,000
4 2,00,000 4,00,000
5 1,50,000 2,00,000

Explanation of capital budgeting process and its appraisals.
Solution for the problem
6 Explain the concepts of working capital. Explain the determinants of working capital.
Explanation of concepts of working capital
Explanation of determinants of working capital
MB0046- Marketing Management
1 Explain the 7P’s of marketing mix with the help of suitable examples.
7P’s of marketing mix with example
2 Briefly discuss importance of environmental scanning with the help of example.
Importance of environmental scanning with the help of example
3 Explain the factors that affectthe consumer buying behavior.
consumer buying behavior
4 Why Branding is important? What value does the organization & customers get out of the
branding process?
Advantages of Branding
Value
5 What do you meant by place or Channel of distribution? What are the important functions of
marketing channels?
Marketing channel
Important functionsof marketing channels
6 Write short notes on:
a) Break –even pricing
b) Mark-up pricing
MB0047 – MANAGEMENT INFORMATION SYSTEM
1. Distinguish between information technology (IT) and information systems (IS) and explain the
Advent of ArtificialIntelligence and Free Software Movement
a) Distinguish between information technology (IT) and information systems (IS)
b) Explanation of the Advent of Artificial Intelligence and Free Software Movement
2. Explain the Strategic Decision making with MIS. Elaborate on the types of communication that
can be effected withdigital networks in organisations
a) Explanation of Strategic Decision making with MIS
b) Elaborate on the types of communication that can be effected with digital networks in
organisations
3 How to use information system to support competitive strategy? Explain with an example for
each strategy
5 strategies and its use of information system with examples

4 Briefly explain the Customer Relationship Management (CRM) system. What are the various
facilities created by CRM?
Explaining CRM Systems 4
Examples of various facilities created by CRM
5 Briefly explain the different aspects of the need fordatabase systems.
Explaining any eight aspects of the need for database systems
6 Why privacy is important for individuals in the organisations? Briefly explain. How workplace
electronic monitoring is done in the organizations?
Explain the reasons why privacy is important in the organisations
Explain the waysin whichelectronic monitoring is done in the organisations
MB0048 OPERATIONS RESEARCH
1 Explain the process of OR.
2 a. Discuss any four applications of linear programming.
b. An organisation produces X1 and X2 units of products R and S, respectively. In this case, the
objectivefunction and constraints are expressed as follows:
Maximise Z = 60X1 + 120X2
Subject to, 3X1 + 6X2 ≤ 240 Raw material constraint
2X1 + 4X2 ≤ 800 Labour hours constraint
X1, X2≥ 0 Non-negativity condition
Use graphical method to determine how many units of products R and S the organisation should
produce to maximise its profits.
Applications of linear programming.
Solution through Graphical Method
3 a. Explain the conceptof Trans-shipment.
b. Solve the following transportation problem using North-west corner method & Matrix minimum
method.
Factories
Distribution centres
SupplyC1 C2 C3 C4
F1 3 2 7 6 50
F2 7 5 2 3 60
F3 2 5 4 5 25
Requirements 60 40 20 15 135
Concept of Trans-shipment.
Solution through North-west corner method.
Solution through Matrix minimum method.

4 The processing time of four jobs and five machines (in hours, when passing is not allowed) is
given in followingtable
JOB
MACHINES
A B C D E
1 8 4 8 3 8
2 7 6 7 4 4
3 9 7 9 6 5
4 10 5 9 7 7
a. Find an optimal sequence forthe above sequencing problem.
b. Calculate minimum elapsed time & idle time formachines A, B, C, D & E.
5 Define followingcriteria’s used for decision making under Uncertainty
a. Optimism (maximax or minimin) criterion
b. Pessimism (maximin or minimax) criterion
c. Equal probabilities (Laplace)criterion
d. Coefficient of optimism (Hurwicz)criterion
e. Regret (salvage) criterion
6 Explain the following:
a. Economic Order Quantity(EOQ)
b. PERTand CPM
c. Applications of queuing models.
MB 0049 - PROJECT MANAGEMENT
1 Explain Phases of Project Management Life Cycle in detail. What are Project Management
Principles?
2 Write Short Notes on Project Planning & Work Breakdown Structure (WBS).
3 Answer the following questions:
1. Mention the steps involved in a competitive bid.
2. Mention the elements/points that must be kept in view when designing , developing and
operating a PMIS (Project Management Information System)
1. List the 5 steps involved in a competitive bid
2. List the 5 elements/points that must be kept in view when designing , developing and
operating a PMIS
4 What is Value Engineering? Explain the process & Stages of Value Engineering.

5 Write short notes on
1. Role of risk management in overall project management
2. Quality assurance
6 Explain Earned Value Method (EVM) in detail?
 Explain Earned Value Method (EVM)
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Smu mba sem 2 winter 2016 assignments

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