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SMU MBA SEM 2 SPRING 2016 ASSIGNMENTS
MB 0044 - PRODUCTION AND OPERATION MANAGEMENT
1. Write Shortnotes on
a. Phases of Operations Strategy
b. Operations Strategy as a Competitive Weapon
c. Strategic Importance of Forecasting
2. ExplainfollowingRatingmethods
a. Factor rating method
b. Point rating method
c. Break-even analysis
d. Centre of gravity method
3. Describefollowingdimensionsofqualitywithappropriateexamples.
a. Quality of design
b. Conformance to design
c. Utilisation conditions
d. After sales service
4. Project management can be considered to have following five dimensions which are
necessaryto be managed. Explain.
a. Features
b. Quality
c. Cost
d. Schedule
e. Staff
5. Explaintherisk managementand its variouscomponents
Definition of risk management and what it entails
Description of the four components of risk management
 [Risk assessment
 Risk control
 Risk prioritizing
 Risk mitigation]
6. Why redesign of layouts may be necessary? List the differences between product and
processlayout.
[Listing of reasons why redesigning of existing layoutis required]
Listing of any five differences

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MB0045- FINANCIAL MANAGEMENT
1 Explainthedifferencesbetweenwealthmaximizationandprofitmaximization.
Explainrelationbetweenfinanceandaccounting
Differencesbetween wealth maximization and profit maximization
Explanation of relation between finance and accounting
2 Explainaboutthedoublingperiodandfuturevalue.Solvethebelowgivenproblem:
Under the ABC Bank’s Cash Multiplier Scheme, deposits can be made for periods ranging
from 3 months to 5 years and for every quarter, interest is added to the principal. The
applicable rate of interest is 9% for deposits less than 23 months and 10% for periods more
than 24 months.What will bethe amount ofRs. 1000after 2 years?
Explanation of doubling period
Solving the problem
Explanation of future value
3 Write shortnoteson:
a) Irredeemablebonds
b) Zero couponbonds
c) ValuationofShares
4 Explainthe factorsaffectingCapital Structure.Solvethebelowgivenproblem:
Given below are two firms, A and B, which are identical in all aspects except the degree of
leverage,employedbythem. What is the averagecostof capital ofbothfirms?
DetailsofFirmsA and B
Firm A Firm B
Net operatingincomeEBIT Rs. 1, 00, 000 Rs. 1, 00, 000
Interest ondebenturesI Nil Rs.25,000
EquityearningsE Rs.1,00,000 Rs.75,000
Costofequity Ke 15% 15%
CostofdebenturesKd 10% 10%
Marketvalueofequity S = E/Ke Rs. 6, 66, 667 Rs.5,00,000
Marketvalueofdebt B Nil Rs.2,50,000
Total valueoffirmV Rs. 6, 66, 667 Rs,7,50,000
Explanation of factorsaffecting capital structure
Solution for the problem
Interpretation
5 Explainthecapital Budgetingprocessanditsappraisals
Solvethebelowgivenproblem:
Given below are the details on the cash flows of two projects A and B. Compute payback
periodforAand B.
CashflowsofAand B
Year ProjectA cashflows(Rs.) ProjectB cashflows(Rs.)
0 (4,00,000) (5,00,000)
1 2,00,000 1,00,000
2 1,75,000 2,00,000
3 25,000 3,00,000
4 2,00,000 4,00,000
5 1,50,000 2,00,000
Explanationofcapital budgetingprocessanditsappraisals.

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Solutionfortheproblem
6 Explaintheconceptsofworkingcapital.Explainthedeterminantsofworkingcapital.
Explanation of concepts of working capital
Explanation of determinants of working capital
MB0046- Marketing Management
1 Explaintheconstituentsofan expandedmarketingmixwith the helpof suitableexamples.
Expanded marketing mix with example
2 Describe the scenario building approach of environmental scanning with the help of an
example.
Environmental scanning
3 Explainthevariouscharacteristicsthataffect the consumerbuyingbehavior.
Consumer buying behavior
4 What are the advantages of Branding? What value does the organization & customers get
out ofthe brandingprocess?
Advantages of Branding
Value
5 What do you meant by marketing channel? What are the important functions of marketing
channels?
Marketing channel
Important functionsof marketing channels
6 Write shortnoteson:
a) Break–evenpricing
b) Mark-uppricing
MB0047 – MANAGEMENT INFORMATION SYSTEM
1 What are the differences between data and information? Briefly explain the different types
ofinformationsystems.
Differencesbetween data and information
Explain the types of information systems
2 How to use information system to support competitive strategy? Explain with an example
foreach strategy
5 strategies and its use of information system
Examples foreach of the strategies
3 a. ExplainFirst-orderandsecond-ordereffects
b. Distinguishbetweenhierarchyandmatrixorganisational structures
a. Explain First-order and second-order effects
b. Distinguish between hierarchy and matrix organisational structures
4 Briefly explain the Customer Relationship Management (CRM) system. What are the
variousfacilitiescreatedbyCRM?
Explaining CRM Systems 4

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Examples of various facilities created by CRM
5 Brieflyexplainthedifferentaspectsofthe needfor databasesystems.
Explaining any eight aspects of the need for database systems
6 Why privacy is important for individuals in the organisations? Briefly explain. How
workplaceelectronicmonitoringisdoneinthe organizations?
Explain the reasons why privacy is important in the organisations
Explain the waysin whichelectronic monitoring is done in the organisations
MB0048 OPERATIONS RESEARCH
1 Discuss the various stages involved in the methodology of Operations Research. Briefly
explainthetechniquesand toolsofOperationsResearch.
[Operations Research Methodology-5
Techniques and tools of Operations Research-5]
2 a. Explain the steps involved in linear programming problem formulation. Discuss in brief
the advantagesoflinearprogramming.
b. Alpha Limited produces & sells two different products under the brand names black &
white. The profit per unit on these products in Rs. 50 & Rs. 40 respectively. Both the
products employ the same manufacturing process which has a fixed total capacity of 50,000
man-hours. As per the estimates of the marketing research department of Alpha Limited,
there is a market demand for maximum 8,000 units of Black & 10,000 units of white. Subject
to the overall demand, the products can be sold in any possible combination. If it takes 3
hours to produce one unit of black & 2 hours to produce one unit of white, formulate the
model oflinearprogramming.
[Steps involved in LPP-4
Advantages of LPP-3
Formulation of LPP-3]
3. a. What is degeneracyintransportationproblem?Howitcanbe resolved?
b. Solvethe followingtransportation problemusingVogel’sapproximationmethod.
Factories Distribution Centres Supply
C1 C2 C3 C4
F1 3 2 7 6 50
F2 7 5 2 3 60
F3 2 5 4 5 25
Requirements 60 40 20 15
[Degeneracy in transportation problem and resolving it-5
Computation/Solution to the problem-5]
4. a. Explain the steps in Hungarian method. Differentiate between Transportation and
Assignmentproblem.
b. Find the optimal assignment of four jobs and four machines when the cost of assignment is
givenby the followingtable:
J1 J2 J3 J4
M1 10 9 8 7
M2 3 4 5 6

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M3 2 1 1 2
M4 4 3 5 6
[Steps in Hungarian method-3
Differencesbetween Transportation and Assignment problem-3
Computation/Solution to the problem-4]
5. Define Simulation. Explain the Simulation procedure. Discuss the use of Simulation with
an example.
[Meaning of Simulation-2
Simulation procedure-4
Use of simulation withan example-4]
6. Explainthefollowing:
a. EconomicOrderQuantity( EOQ)
b. PERT and CPM
c. OperatingCharacteristicsofaQueuingSystem
[Explanation of Integer programming model-4
Explanation of PERTand CPM-3
Explanation of Operating Characteristics of a Queuing System-3]
MB 0049 - PROJECT MANAGEMENT
1 Write Short notes on:
1. PERT model
2. CPM model
2 Explain Project Life Cycle in detail?
Project Life Cycle
3 Answer the following questions:
1. Mention the steps involved in a competitive bid.
2. Mention the elements/points that must be kept in view when designing ,
developing and operating a PMIS (Project Management Information System)
1. List the 5 steps involved in a competitive bid
2. List the 5 elements/points that must be kept in view when designing , developing and
operating a PMIS
4 Discuss the major contents of the project’s final report
Explain the purpose of the project final report
List suggested content of project final report
Explain each content and what it should contain
5 Write short notes on
1. Role of risk management in overall project management
2. Quality assurance

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6 Explain Earned Value Method (EVM) in detail? How can a project manager manage
the Project Schedule if team members don’t accurately report when they are behind?
 Explain Earned Value Method (EVM)
 How can a project manager manage the Project Schedule if team members don’t
accurately report when they are behind
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