The document provides an agenda and overview for a social media workshop covering Facebook, Twitter, LinkedIn, Pinterest, Instagram, and mobile. The workshop will include introductions, then sessions on each platform discussing tips, best practices, and examples. There will be breaks between some of the sessions. The Facebook session includes getting started with personal and company pages, tips for posts, ads, and insights. Questions will be taken at the end of each session before moving on to the next topic. Contact information is provided for the presenters.

1. Social Media Workshop:
Fallon, Nevada
The Abbi Agency
April 26, 2014

2. Introduction
– Who are you?
– What do you do?
– What has been your experience with social media?
– What type of devices do you use? (i.e. iPhone, iPad, desktop PC…etc)

3. Schedule
• Facebook: 10 am – 11 am
– Break: 11 am – 11:15 am
• Twitter: 11:15 am – 12 pm
– Lunch Break: 12 – 12:45 pm
• LinkedIn: 12:45 – 1:30 pm
• Pinterest: 1:30 – 2 pm
• Instagram: 2 – 2:30 pm
• Mobile: 2:30 – 3 pm

4. Facebook

5. Getting Started
Personal Page Company Page

6. Tips & Best Practices
– Setting up a profile
– Different types of posts, what works best
– Scheduling posts
– Facebook ads & promoted posts
– Posting as the page versus as the profile
– Sharing, tagging, commenting
– Hiding, deleting, banning posts on your page
– The admin panel:
• Adding & deleting administrators
• Messages
• Notifications
• Insights
• Apps

7. Examples
Statistic #1: Internet users spend 4x more time on Facebook than Google.

8. Examples
Statistic #2: 77% of business to consumer companies have acquired a
customer though Facebook.

9. Examples
Tip #1: Only promote your own product 50% of the time.

10. Examples
Statistic #3: Facebook has 1.23 billion active users.

11. Examples
Statistic #4: 45-54 year old age bracket has seen 46% growth since 2012

12. Examples
Tip #3: Share links!

13. Facebook Questions?

14. Break!
Be back in 15 min!

15. Twitter

16. Tips & Best Practices
– How to set up an account
– How to write a tweet (140 characters)
– Hashtags
– Tagging people in posts
– Direct messages
– How to find & follow people
– Shortening Links
– Posting photos
– ReTweeting, Favoriting and @replying
– Posting from your phone
– Linking Facebook to Twitter

17. Examples

18. Examples

19. Examples

20. Examples

21. Examples

22. Examples

23. Twitter Questions?

24. Lunch break
Be back in 45 min!

25. LinkedIn

26. Tips & Best Practices
• How to set up a profile
• The different sections of a profile
– Photo
– Title
– Summary & contact info
– Work experience
– Education
– Orgs / Volunteer
– Courses / Projects
– Skills / Interests
– Honors & Awards
• Making connections, endorsements, recommendations
• Groups / Company pages
• Pulse

27. Examples

28. Examples

29. LinkedIn Questions?

30. Pinterest

31. Tips & Best Practices
• Creating a profile for a person versus a brand
• How to pin
– From a website
– From a file on your computer
– Repin someone else’s pin
• How to create boards
• Connect social profiles / verify website
• Analytics

32. Examples

33. Examples

34. Examples

35. Pinterest Questions?

36. Instagram

37. Getting Started

38. Look & Feel
Newsfeed Profile

39. Posting a photo
Step #1 Step #2

40. Posting a photo
Step #3 Step #4

41. Posting a photo

42. How to find & follow people
Step #1: Step #2: Step #3:

43. Tips & Best Practices
– How to download the app
– How to set up an account
– How to post a photo
– How to post a video
– Hashtags
– Comments – tagging people in posts
– How to find & follow people
– The online version
– Sharing to Facebook & Twitter

44. Examples

45. Examples

46. Examples

47. Examples

48. Instagram Questions?

49. Mobile

50. Thank you!
Callie Crawford
Social Media Manager
callie@theabbiagency.com
775-323-2977
Nicole Rose Dion
Production Manager
nicole@theabbiagency.com
775-323-2977