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Social Media Class:
Facebook & Twitter
Wednesday, April 17, 2013
Facebook Lecture
Pages & Profiles
•  What’s the difference between a page & a profile?
Content
•  Posting frequency
•  Posting types
–  Photos
–  Links
–  Video
–  Events
–  Tagging
–  Sharing
•  Dos & Don’ts
•  Sharing Content
–  Friends
–  Other pages
–  Social networks
Tools
•  Ads & promoted posts
Tools
•  Custom apps
Tools
•  Offers, events, polls
Admin
•  Highlighting & pinning
•  Analytics
•  Adding Admins
•  Admin settings
–  Admin panel
–  Moderating
–  Messages
•  Liking other pages
Design
•  Cover photo
•  Profile picture
•  Tabs
•  Rules, regulations
Facebook Q & A
Facebook Workshop
Take a break!
Twitter Lecture
What is Twitter?
•  Why you should use it
How to set up a profile
•  Choosing a twitter handle
•  Profile
–  Photo
–  Header
–  Name, location, bio
•  Design
–  Background
–  Colors
Populating
•  Where to find content
•  How to post content
–  Hashtags
–  Short Links
–  @ replies
–  ReTweeting
–  DMs
How to gain followers
•  Follow people
•  Mention people
•  Retweet other people’s tweets
•  Share quality content
Examples
•  Personality, humor
•  Customer services
•  Expert
•  Chats
•  Tips
Examples
•  Southwest Airlines
Twitter Q & A
Twitter Workshop
Thank You!
@theabbiagency
@connieaguilar
@nicolerosedion
@tywhitaker

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Social Media Training: Facebook & Twitter