OPASTCO Social Media Presentation

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Telco Social Media Presentation in Seattle at OPASTCO Meeting

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  • Thanks Tom,

    Very nice presentation. I will highly recommend every one to watch it and even though share. Through your presentation you have present very informative knowledge about the social media.
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OPASTCO Social Media Presentation

  1. 1. Agenda• What is it?• How does social media affect telcos?• Will it help you get - and keep - customers?• What goes into a social media strategy?• Who else is doing it?
  2. 2. What is social media?
  3. 3. Social Media = Cocktail Party• People-centric• No time or space constraints• Engage in public & private conversations• Share content – Profiles – Experiences
  4. 4. Social Media Adoption• How long did it take to reach 50 million users? – Telephone: 74 years – Radio: 38 years – Personal Computer: 16 years – Internet: 2 Years – Blog: 1 year
  5. 5. Everybody’s New at This
  6. 6. Usage Among Small Businesses
  7. 7. What’s in it for my business?
  8. 8. How does social media affect telcos?
  9. 9. Outbound Marketing is Broken
  10. 10. Inbound Marketing Strategies
  11. 11. Do consumers use social media?• 57% join social networks• 39% subscribe to RSS feeds• 83% have viewed a video online• 73% read a blog
  12. 12. Expected Sources of Leads
  13. 13. What is social media marketing?
  14. 14. Social Media Marketing is NOT... ... a silver bullet ... about selling ... free ... to be out-sourced
  15. 15. Social Media Marketing IS...... integrated with overall marketing strategy... based on content and conversation... focused on providing service... intended to build relationships & encourage sharing
  16. 16. Growth Through Social Media
  17. 17. Customer Acquisition by Channel
  18. 18. Blogs• Easy to update• Indexed quickly by search engines• Attract inbound links• Build email & RSS subscribers Resources: • Blogger.com • Wordpress.com • Wordpress.org
  19. 19. YouTube• Video demos• Vlogs• Interviews• News• Brand Messages• Share and comment Resources: on videos • Flip.com • Screencast.com • Google.com/support/ youtube/
  20. 20. Facebook• Start conversations• Generate feedback• Status updates• Photos• Videos• Links Resources: • Facebook.com/ Advertising
  21. 21. Twitter• 140-character Microblog• Tweet specials & updates• Customer service Resources: • Twitter.com/Twitter101 • Tweetdeck • Hootsuite.com • WeFollow.com
  22. 22. Who’s using social media?
  23. 23. ShenTel on LinkedIn
  24. 24. San Bruno Cable TV on YouTube
  25. 25. Comcast on Twitter
  26. 26. How did they do it?
  27. 27. Social Media Marketing Strategies• Components – Purpose & Goals – Listen – Engage – Influence – Measure
  28. 28. Purpose & Goals• Increase awareness • SMART Goals – Brand – Specific – Product – Measurable• Attract customers – Attainable• Increase customer – Realistic satisfaction – Timely• Build community
  29. 29. Listen
  30. 30. Engage• Set Social Media • Get Found Policy – Optimize• Select channels – Publish• Define time & – Promote responsibilities
  31. 31. Influence• Nurture Connections • Convert• Conversations – Landing pages – Subscriptions – Offers
  32. 32. Measure• Test • Tools• Measure – Google Analytics• – YouTube Insights Analyze – Facebook Insights• Repeat – bit.ly
  33. 33. Show Your “Face” in Social Media: Case Studies
  34. 34. Brantley Telephone Company• Rural south Georgia ILEC• Goals: – Reinforce relationships – Drive web traffic
  35. 35. Brantley Telephone Company
  36. 36. SRT Communications
  37. 37. Facebook Page
  38. 38. YouTube Channel
  39. 39. What’s Next?• Of the marketers surveyed for the 2010 Social Media Marketing Report: – 80% plan to increase use of Facebook – 81% plan to increase use of blogs – 73% plan to increase use of YouTube – 71% plan to increase use of Twitter
  40. 40. We welcome your questions.
  41. 41. Contact UsTom Seymour Rick Yuzzi Board of Directors VP - Marketing SRT Communications ZCorum (701) 858-3307 (678) 507-5000 seymour@srt.com ricky@zcorum.com

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