This document is a letter from Phillip R. Nakata, the CBO and founder of Social Market Research for Charity (SMRC), describing a new non-invasive user-centric media monetizing service. The service aims to learn users' preferences from public social media and match them to rewarding opportunities and offers from sponsors related to users' favorite causes, allowing $137 billion per year to be created for charitable causes. The system is based on behavioral research relating to motivation and philanthropy and over 30 years of introducing technology and programs.