LinkedIn is a business-focused social networking site that allows users to connect with colleagues and professionals within their industry. It facilitates networking by allowing users to connect with companies, people, and industry groups to grow their professional network. Users can also get answers to business challenges by asking and answering questions on the site, and build credibility by regularly contributing answers. The site also offers targeted advertising options and mobile apps to help users engage with their network and search for opportunities from any location.

1. LinkedIn
B2B Social Networking

2. Getting to know...

3. Why LinkedIn?
• Networking
• Answers
• Apps
• Targeted advertising
• LinkedIn Mobile

4. Networking
• Helps organize your network
• Connect with companies and people to grow
your network
• Join industry groups, follow companies

6. Answers
• Ask — Faced with a challenge? Find solutions
• Answer — Become a resource and “expert”
• Post 2 answers per week and build credibility

7. Apps
• Increase engagement and search
• Great apps:
• My Travel
• WordPress
• SlideShare (recently bought by LinkedIn)
• Real Estate Pro

8. Targeted ads
• LinkedIn’s advertising platform
• Drives traffic to your landing page, group page, etc.
• Promote a variety of products, service
• Target by geography, job function, job title,
LinkedIn group, industry
• Ability to track click through rate, cost per
conversion

9. LinkedIn Mobile
• Free app
• Easy contact sharing
• Meeting intelligence
• Bump functionality
• Stay connected from anywhere

11. Best practices
1.) Connect with 5 current or former associates on the same day, once a week
2.) Over the course of a month, join 15 groups
3.) Start a discussion in each group for the first 5 days after you join
4.) Answer questions in the “Answers” section twice a week
5.) Create an advertisement
6.) Incorporate apps to give your profile life
7.) Repeat these steps — Stay consistent