Icsc re con_2012_smp_dave_lewand
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The document discusses how maps and 3D models can be used collaboratively in a cloud community. Specifically, it notes the limitations of traditional data collection and infographics, and argues that maps and interactive 3D models that allow users to rotate, communicate, edit, and transact provide a better way to apply location-based data and make it social through collaboration in the cloud.
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The document discusses upcoming changes to Facebook and how brands can benefit. It outlines new Facebook features like Timeline and enhanced app functionality. Specifically, it describes how a shopping app could integrate browsing, buying, wish lists and social actions on the web and Facebook to create a more engaging virtual shopping experience.
Sm crisis communications
This document discusses crisis communications and social media strategies. It emphasizes the importance of being prepared for a crisis by having a response team and policy in place. It provides examples of different response levels - positive, yellow alert, and red alert - and guidelines for each. It also suggests having a response tree to map out your crisis communication plan. Key advice is to think before reacting on social media, address issues, apologize when needed, and engage in conversations to manage the situation. The document stresses being prepared to "call an audible" if the crisis response does not go as planned or if an unexpected situation arises.
Pinned!
Pinterest has grown rapidly since its launch in 2010 and become the third largest social network in the US. Pinterest users spend more money than those referred from other social networks and are more likely to make a purchase. Several brands like Ann Taylor, GUESS, and British Midland International have run successful marketing campaigns on Pinterest through contests and games to engage users. The document provides tips on etiquette and examples of how West Elm and Whole Foods effectively use boards to showcase their brands without seeming like overt ads.
Value vs luxury
This document discusses strategies for tailoring social and digital marketing efforts based on whether a brand is considered luxury or value. For luxury brands like Louis Vuitton, the focus is on building an emotional connection through posts about culture, art, music and travel rather than direct product promotion. Value brands like Target aim to provide practical and cost-effective solutions, community, and added value through weekly deals and discounts to brand-conscious consumers. The key is identifying the audience beyond demographics and taking different approaches tailored to each brand type.
Parade angie van_denzen- presentation_final
The document outlines 5 tips for engaging consumers on social media presented by Angie VanDenzen of experienceparade.com. The tips are to have a strong written strategy for social media platforms and objectives; ensure content emotionally connects with the target audience; provide feedback loops and follow up to gain market share; build trust through acknowledgment and gratitude; and keep contests and events simple while focusing on fun.
2012 sm powerpoint 1
The document discusses using social media platforms like Twitter, Facebook, LinkedIn, and others for professional networking and marketing purposes. It provides examples of how different platforms can be used differently based on their functionality. For example, Twitter is used to share short updates about what you're doing, while Pinterest and Instagram allow sharing photos. The document also discusses growing Walmart Realty's presence on Twitter from 70 followers in 2011 to over 1000 industry followers in 2012. Lastly, it discusses using LinkedIn groups and profiles to facilitate networking and sharing industry information.
Smp steve preso
This document discusses why mobile apps are important for retailers, what makes a great retail app, examples of successful retail apps, and what future capabilities are possible for retail apps. Specifically, it notes that 44% of Christmas 2011 searches were on mobile, mobile will overtake PC web access by 2013-2014, 50% of marketing decision makers now use mobile. It also provides examples of the successful Toronto Eaton Centre app and an iFind Santa promotion app that increased traffic and engagement.
What's next
The document discusses emerging trends and tools in domestic and Latin American markets. Domestically, it outlines trends around social and mobile technology adoption, and real-time information consumption. Tools mentioned include social media, mobile apps, texts and news apps. For Latin America, key trends are rising internet penetration, growth of social networking especially via Facebook and Twitter, increased mobile device usage driving internet and social media, and sustained popularity of instant messaging. It recommends companies define a social media strategy that involves appointing a manager, building a website and regularly posting across platforms.
Smp twitter
The document discusses how Twitter can help businesses grow. It notes that Twitter has over 175 million daily tweets and 465 million users. It then outlines several popular ways for businesses to use Twitter, including networking, research, customer service, directing traffic, marketing/branding, communications, and public relations. The document provides tips for leveraging each of these areas on Twitter to promote a business.
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ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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- 1. Maps & 3D Models Are they Social?
- 2. Old School CRE Data Collection In the Trenches.
- 3. Old School CRE Data Entry Painful.
- 4. Advances in Data Display A little better...
- 5. Infographics Oooh. Aaah. ... But what's missing?
- 6. We Need MAPS! Location. Data. Location.
- 7. Applying Data to Location Old School Version Local Enterprise
- 8. Applying Data to Location New School Version Cloud Community
- 9. Collaborative Maps Living, Breathing, Interactive!
- 10. Collaborative 3D Models Rotate, Communicate, Edit, Transact!
- 11. Collaborative 3D Models Rotate, Communicate, Edit, Transact!
- 12. Collaborative 3D Models Rotate, Communicate, Edit, Transact!
- 13. Collaborative 3D Models Rotate, Communicate, Edit, Transact!
- 14. Collaborative 3D Models Rotate, Communicate, Edit, Transact!
- 15. Collaborative 3D Models Rotate, Communicate, Edit, Transact!
- 16. Collaborative 3D Models Rotate, Communicate, Edit, Transact!
- 17. Collaborative 3D Models Rotate, Communicate, Edit, Transact!
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