3. The basics
• Launched in June 2011 to huge registration figures
• Similar set up to social networking rivals
• Sharing function is unique (Circles)
• Users instantly drawn to photo viewer
• Other neat functionality (Hangouts, Ripples)
4. 1 year later — the good
• More than 100 million users
• Search Plus Your World
• Facebook copies Google+ photo viewer
• Early adopters seem to be loyalists
• Companies are claiming success
5. 1 year later — the bad
• “3.3 minutes”
• No contests or promotions
• No apps
• Public still confused about what +1 means
• No vanity URLs
• Still not a clear answer to the question, “Why
should I be on Google+?”
6. So... Why Google+
• Search Plus Your World
• Google+ functionality
• Google integration
• Additional channel for more visibility
• Potential
8. • Mix of smart strategies with Google+
• More than 1 million followers (183K on Facebook)
• Tons of content
• Organize content in Circles by product type
• Created a loyalty-based Circle for R&D
• Hangouts are regular
9. • Simple: Tons of photos
• Plays off exclusivity
• 750K followers on G+
• Example of visually appealing
brand doing well on G+
10. • Makes sense that Android would be
pushing Google+ as a platform
• Tons of Google content
• 755K followers
• Great infographics, tons of visuals
• Interesting promotions for followers
11. Tips
• Visuals win out on G+
• Think strategically about Circles
• Hangouts also very popular
• Male dominated audience (for now)
• Aim for +1s and Followers
