Setting Your LinkedIN Strategy for More Customer Acquisitions
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This document provides strategies for using LinkedIn to acquire more customers. It recommends setting goals for your LinkedIn presence and identifying your targeted market. It then outlines steps to position yourself as an expert through your profile, connect with others, search for centers of influence, engage with groups, and send creative messages. The overall strategies focus on using LinkedIn to establish expertise, build connections, and engage with prospects in your targeted market.
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Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
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What does my audience need to know?
What are the best content types to get those messages across?
What technology platforms make the most sense? Which social media tools do we us?
How did we do? Can we do better?
How are we caring for our brand across the Web and within the ecosystem of content in our organizations?
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This document summarizes a social media workshop that discusses why businesses should use social media, what platforms are useful (Facebook, Twitter), when to post on each platform, and how to develop a strategy and plan for social media use. It provides tips on growing a customer base, building relationships, and strengthening a brand using tools like status updates, questions, photos, and engaging with followers on social media.
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The document lists members of Group 5 and provides information on creative ways to use LinkedIn. It discusses optimizing LinkedIn profiles and company pages, developing campaigns, creating leads through groups and answers, network building, and finding new talent. Key recommendations include completing profiles, optimizing profiles and company pages for SEO, developing content to attract followers, integrating LinkedIn into marketing, and using groups and answers to establish thought leadership.
Media kit 2012
This document discusses using social media, specifically LinkedIn, to market brands. It outlines LinkedIn's large professional user base and targeting capabilities. It then describes several LinkedIn marketing solutions like content ads, social ads, InMails, polls, company pages, and groups that can help attract audiences, participate in conversations, and connect with professional communities in order to market brands on LinkedIn.
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Setting Your LinkedIN Strategy for More Customer Acquisitions
- 1. Setting Your Strategy for More Customer Acquisitions
- 2. • What is your goal on LinkedIn? • Who is your targeted market? • What Value can you provide to your targeted market?
- 4. Profile • Photo • Headline • Highlight Box - Websites - Twitter Account - Public Url
- 5. • Apps – Video – Wordpress – Box.net Files • Give Recommendations • Phone Number
- 6. Link Up 1. Adding connects tab 2. Entering email addresses manually 3. Importing 4. Someone sends you an invitation
- 7. Digging Deeper • Search • Advanced Search • Ads Search
- 8. Search Out Centers of Influence
- 9. Group Structured the right way, groups can bring a lot inbound leads to you.
- 10. Research • Targeted Market • Vertical Industries • Centers of Influence
- 11. • Is the group active? • Can you establish you self as an expert?
- 12. Create a Group Add group moderators and managers Automated Welcome and Join Messages Post valuable content and interact with others
- 15. Messaging Without Being Connected 1 Rule: You have to be in a group with the person.
- 16. Engage • Status Update • Group Messages • Inbox Messages • Embed polls
Editor's Notes
- Website links add track able bit.ly links how many time and which links get clicked more.