Mobile usage is growing rapidly, with 50% of web traffic coming from mobile devices by 2013 and over 488 million Facebook users accessing the platform mobile. This growth means websites must adapt to be accessible on mobile, through responsive design and leveraging new technologies like SMS/text messaging, mobile email, and HTML5. Resources for learning more about mobile marketing include specific websites and following the #mobile hashtag on Twitter.

1. Mobile
Marketing 202
Diving Beyond SMS

4. By 2013
50% of web traffic
will come through
mobile devices
Source: IDC Report

7. 488
Facebook Mobile Users (over 50%)
million

8. Mobile email
overtakes
webmail....
Next month (June 2012)
Source: Return Path

12. Smartphone
usage in the
bathroom

14. What does this all mean for my
website?

15. This is no longer the web.

16. This IS the web.

17. This will be the web??????

18. How do we handle this?

19. Responsive Design

20. Leverage new technologies.

21. SMS/Text Messaging

22. SMS/Text Messaging
Growth driven by technology
Notifications Your dry cleaning is ready.
Location Get the deal as you are walking around today.
Beyond Text Find out more at http://www...

23. Mobile email

24. HTML5

25. Learn More at...
1 mobilemarketingwatch.com
2 mobilecommercedaily.com
3 Mobile Marketing SmartBrief
4 #mobile on Twitter