The document provides guidance on creating a target audience profile for advertising a product. It explains that a target audience profile should include an imaginary person's name, age, sex, location, financial status, job, education, interests and hobbies to represent the intended customers. An image should also be chosen from Google to depict the typical target audience. The profile aims to understand what the audience desires in themselves and their lives to effectively plan advertising to that group.

1. Task: Advertising-
Target Audience Profile
Why is target audience important?
Can I create a target audience profile?
What information do I need to include?

2. Planning your target audience
Target
Audience

3. Planning your product
USP
BE POWERFUL
AFTER SHAVE
Target audience is
for men
POWERFUL
UNSTOPBLE
CONFIDENT
Power MORTAL

4. Target audience Profile
• You need to create a made-up person who
typically reflects your chosen target audience and
would wear your product.
• You need to include: name, age, sex, where they
live, financial status, type of job, level of
education, interests and hobbies. The more
detailed, the better!
• You have to choose an image from Google to suit
your description and would reflect your ‘typical’
target audience.

5. What do I need to cover?
Image
Name /Sex /Age
Financial status?/
Where do they live? Type of Job/ Hobbies/interests
Level of Education

6. Conclusion
• End of today’s lesson
• Plan your profile
• What image will you use?
• What gender will you choose?
• What important information do you include?
• What desires might the target audience have about
themselves or their lives?

7. FINISHLINE
• Save your Target Audience Profile
in your Media folder entitled
‘Advertising Unit- Mrs Nicolaou’