TOPICS: 4. From the advertisers’ viewpoint, TV commercials are widely regarded as a powerful tool. In your opinion, what are the positive and negative effects that TV commercials exert on the viewers? Provide examples, figures, or any relevant statistics to justify your view on the impact of these advertisements. Note: Here is our presentation for this topic. Feel free to use.

1. TV Commercial’s Impacts
Group 1

2. TODAY’S ADGENDA
1
• Positive Effects
2
• Negative Effects
3
• Examples
2

3. POSITIVE EFFECTS
SECTION 1
3

4. Psychology
Watch funny advertisements
=> Laugh and feel comfortable.
Example: Zin Zin Milk commercial
with interesting song
=> We will smile, laugh or maybe
we will sing and sway along with the
melody of this song.
Pond’s advertisement: emotional
story.
POSITIVE EFFECTS
SECTION 1
4

5. POSITIVE EFFECTS
SECTION 1
Education
• Raise people’s awareness of protecting their
health
Example: the poster which I quote from
“Smoking is not good for your health”
commercial.
• Nurture children’s dreams
A good illustration of this is the commercial of
Dutch Ladies Milk: Fireflies Lamps is based on a
story of Mac Dinh Chi- a famous Vietnamese
Confucian Scholar.
• Convey humane messages
Example: Good Lifestyle commercial.
5

6. Economy
• Flexibility and options
=> Find the best products
• Time - saving
=> Saving money
• Develop business chance
POSITIVE EFFECTS
SECTION 1
6

7. POSITIVE EFFECTS
SECTION 1
Environments
• Decrease the amount of leaflets and
posters.
• Encourage people to protect environment.
7

8. Culture
• Widen the relationship between
national viewers and international ones.
• Raise knowledge about national
cultures, landscape and historical sites.
POSITIVE EFFECTS
SECTION 1
8

9. NEGATIVE EFFECTS
SECTION 2
9

10. Violent behavior
• Violence.
• Ongoing and overt physical force
with intent to harm/threaten an
individual, oneself, or animal.
• Destruction of property.
NEGATIVE EFFECTS
SECTION 2
10

11. NEGATIVE EFFECTS
SECTION 2
Disturbing behavior
• Frightening or irritating scene.
• Unexpected or potential accidents.
• Nowadays, many advertisements
include dangerous stunts.
11

12. Sexual behaviors
• Discreet nudity implying
sensuality
• Intimate touching, and verbal or
nonverbal suggestive sexual
communication.
• Dissatisfaction of body
NEGATIVE EFFECTS
SECTION 2
12

13. NEGATIVE EFFECTS
SECTION 2
And more ...
• Negative modeling:
Smoking, drinking alcohol as a minor,
and swearing.
• Junk foods are heavily promoted
during children's programs
Affecting their health adversely. These
unhealthy eating habits lead to diseases,
such as obesity.
• Children become so obsessed with
having what they see on television
As a result they continue to hassle their
parents until they get it. 13

14. Examples
SECTION 3
14

15. POSITIVE COMMERCIAL
Nike: “Find Your Greatness”
• Support disadvantage people
to find their talent
• Inspire anyone who wants to
achieve their own moment of
greatness in sport
• The commercial reach out 5
million views for its success.
15

16. NEGATIVE COMMERCIAL
Little Baby's Ice Cream
“This is a Special Time”
• Frightening people
• Nudity model s
• Receiving bad comment
• According to BuzzFeed,
“This is the most creepy ice
cream ads ever produced”
16

17. THANK YOU FOR YOUR
ATTENTION
MEMBERS:
1. Tran Phuong Anh
2. Tran Thuy Anh
3. Dinh Thi Phuong Mai
4. Nguyen Thi Tra My
5. Truong Manh Tuong