Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Magazines, milennials and mobile

237 views

Published on

Please note: Data citation is from Pew Research Center: http://pewinternet.org/topics/Teens.aspx?typeFilter=5, also: http://www.slideshare.net/search/slideshow?searchfrom=header&q=PEW+Research.

  • Be the first to comment

  • Be the first to like this

Magazines, milennials and mobile

  1. 1. TO HAVE AND TO HOLDMillennials, Magazines and Mobile AEJMC 2012 Elizabeth Hendrickson, PhD School of Journalism and Electronic Media The University of Tennessee -
  2. 2. Definition of MILLENNIAL• Millennial generation refers to those born in or after 1980.• Other names for this demo: Generation Y, Nexters and the Nexus Generation.
  3. 3. ATTITUDES about TECHNOLOGY
  4. 4. INTERNET and CELL differences
  5. 5. LANDLINES are for squares
  6. 6. A DAY in the LIFE of a TECH USER
  7. 7. How Millennials connect to INTERNET
  8. 8. DEMOGRAPHIC DIFFERENCES inMillennials’ wireless connectivity
  9. 9. Who uses SOCIAL MEDIA
  10. 10. SOCIAL NETWORKING among Millennials
  11. 11. TWITTER use
  12. 12. SOCIAL MEDIA TOOLS THAT ALIGN WITH THIS DEMOGRAPHIC • FACEBOOK PAGE • TWITTER • PINTEREST • FOURSQUARE MOST IMPORTANT CONCEPT: SOCIAL SHARING
  13. 13. MAGAZINE BRANDSPLATFORMS MOST PRIMEDFOR SOCIAL MEDIA TOOLS: • ONLINE CONTENT • SPECIAL APPS
  14. 14. MAGAZINE BRANDSPLATFORMS LESS EFFICIENT FOR SOCIAL MEDIA TOOLS • PRINT • TABLET
  15. 15. With this in mind…EXAMPLES OF HOW MAGAZINE BRANDSSERVING THE MILLENIAL DEMOGRAPHIC INTEGRATE SOCIAL MEDIA
  16. 16. GAME INFORMER MAGAZINE: #4 MPA CIRCULATION*Key: Direct communication channels with tech-savvy audience
  17. 17. COSMOPOLITAN: #15 MPA CIRCULATION*Key: Opportunities to further interact (and invest) with brand
  18. 18. MAXIM: #19 MPA CIRCULATION*Key: Digital brand extensions that use social sharing tools.
  19. 19. SEVENTEEN: #33 MPA CIRCULATION*Key: Legacy brand “Network” digital extensions that expand reach
  20. 20. SIMILARITIES• These leading legacy platforms (print) are navigating shifts in audience wants and needs by both increasing digital brand extensions and increasing opportunities to interact and identify with brand.
  21. 21. HOPES AND DREAMS Social media = Interaction Interaction = Identification Identification = LoyaltyLoyalty = Hard to come by these days

×