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Smithsonian mLearning Mobile summit

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Presentation on mobile strategy and history at the Smithsonian Institution by Nancy Proctor, Head of Mobile Strategy and Initiatives, for the mLearning Summit 16 June 2010 organized with Pearson Educational Foundation, sponsored by Nokia.

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Smithsonian mLearning Mobile summit

  1. 1. From “we do the talking” to “you do the talking”: Mobile Learning and Interpretation at the Smithsonian mLearning Summit 16 June 2010 Smithsonian Institution Nancy Proctor, Head of Mobile Strategy & Initiatives [email_address] @nancyproctor
  2. 2. I See
  3. 3. In the Museum as Distributed Network…
  4. 4. … at least half of the Museum’s platforms are already mobile.
  5. 5. So if we want to meet our audiences where they are <ul><li>And take them some place new… </li></ul>
  6. 6. Mobile is a great vehicle http://www.youtube.com/watch?v=6ILQrUrEWe8
  7. 7. Mobile is personal and social
  8. 8. Thinking outside the audiotour box http://picasaweb.google.com/anup.rao/HaifaAkkoIsrael#4954285426665324562
  9. 9. Thinking outside the Acropolis The Reynold’s Center, home of the Smithsonian American Art Museum & National Portrait Gallery
  10. 10. Thinking about the Agora Kogod Courtyard of the DW Reynolds Center; quotation by Steven Zucker, 2008
  11. 11. Thinking outside the audiotour box Means going from headphones to microphones
  12. 12. From “We do the talking” to “We help our audiences do the talking.” http://smithsonian20.si.edu/schedule_webcast2.html
  13. 13. Robin White Owen
  14. 14. James Bradburne
  15. 15. Deborah Howes
  16. 16. Bruce Wyman
  17. 17. So where do we start? SI Guide: 2005 http://www.smithsonianmag.com/travel/From_the_Secretary_Guiding_Light.html
  18. 18. iGo: 1994 http://www.worldmind.com/media/text/clients/visible/visible.html
  19. 19. Podcasts
  20. 20. Cellphone tours
  21. 21. NMAI.SI.edu/mobile http://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour
  22. 22. Mobile.NASM.SI.edu http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website
  23. 23. GoSmithsonian.com (mobile) http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile
  24. 24. Design USA at Cooper-Hewitt “ Don’t even think about not using it because then you won’t truly see the show.” http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour Roberta Smith, NY Times , 14 January 2010 http://www.nytimes.com/2010/01/15/arts/design/15design.html
  25. 25. MEanderthal http://smithsonian-webstrategy.wikispaces.com/MEanderthal
  26. 26. Yves Klein at the Hirshhorn http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour
  27. 27. In the Pipeline <ul><li>Extensive research into Mall visitor audiences </li></ul><ul><li>Text-message based scavenger hunts and games </li></ul><ul><li>American Art mobile museum guide </li></ul><ul><li>Mall visitors’ app </li></ul><ul><li>NMAI exhibition tour app </li></ul><ul><li>Zoo app </li></ul><ul><li>Mobile giving </li></ul><ul><li>NMNH Leaf-identifier app </li></ul><ul><li>Mobile cross-collections search </li></ul><ul><li>Experiments in Augmented Reality </li></ul>
  28. 28. Where are we going? <ul><li>Best practice documentation </li></ul><ul><li>Infrastructure : </li></ul><ul><ul><li>ubiquitous </li></ul></ul><ul><ul><li>secure hosting </li></ul></ul><ul><ul><li>platforms for mobile content management & publishing </li></ul></ul><ul><ul><li>analytics to support </li></ul></ul><ul><ul><li>opensource applications </li></ul></ul><ul><li>Standards </li></ul><ul><li>A Smithsonian Mobile Architecture and framework </li></ul><ul><li>A Mobile Toolkit </li></ul>
  29. 29. Some of the tools… <ul><ul><li>Smithsonian Commons Mobile </li></ul></ul><ul><ul><li>Collections search </li></ul></ul><ul><ul><li>Image delivery </li></ul></ul><ul><ul><li>Events calendars </li></ul></ul><ul><ul><li>Maps and wayfinding </li></ul></ul><ul><ul><li>“ About…” content and functionality </li></ul></ul><ul><ul><li>Visitor feedback capture </li></ul></ul><ul><ul><li>Social media functions/communities of interest </li></ul></ul><ul><ul><li>Mobile metrics and campaign functions </li></ul></ul><ul><ul><li>Mobile advertising and promotions </li></ul></ul><ul><ul><li>Location-based functions </li></ul></ul><ul><ul><li>Augmented reality </li></ul></ul><ul><ul><li>?? What would you add? </li></ul></ul>
  30. 30. How will we get there? <ul><li>Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/Mobile </li></ul><ul><li>Voice your Vision: http://www.youtube.com/user/SmithsonianMobile </li></ul><ul><li>From June 2010: mLearning workshops & summit </li></ul><ul><li>July-September 2010: Mobile Strategic Planning </li></ul>
  31. 31. <ul><li>July 21-23, 2010: </li></ul><ul><ul><li>Mini-conference </li></ul></ul><ul><ul><li>Workshops for SI staff </li></ul></ul><ul><ul><li>Mobile fair </li></ul></ul><ul><li>August 2010: Drafting… </li></ul><ul><li>September 2010: First draft reviewed by SI staff </li></ul>SI Mobile Strategic Planning

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