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Si mobile projectsv2

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Si mobile projectsv2

  1. 1. Smithsonian Mobile<br />As of June 15, 2010<br />Nancy Proctor, proctorn@si.edu @nancyproctor<br />
  2. 2. NMAI.SI.edu/mobile<br />http://smithsonian-webstrategy.wikispaces.com/Fritz+Scholder+mobile+web+tour<br />
  3. 3. Mobile.NASM.SI.edu<br />http://smithsonian-webstrategy.wikispaces.com/NASM+Mobile+Website<br />
  4. 4. GoSmithsonian.com (mobile)<br />http://smithsonian-webstrategy.wikispaces.com/GoSmithsonian+Mobile<br />
  5. 5. Design USA at Cooper-Hewitt<br />“Don’t even think about not using it because then you won’t truly see the show.”<br />Roberta Smith, NY Times, 14 January 2010<br />http://www.nytimes.com/2010/01/15/arts/design/15design.html<br />http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour<br />
  6. 6. MEanderthal<br />http://smithsonian-webstrategy.wikispaces.com/MEanderthal<br />
  7. 7. Yves Klein at the Hirshhorn<br />http://smithsonian-webstrategy.wikispaces.com/Design+USA+iPod+Touch+tour<br />
  8. 8. Plus:<br />More than 20 Podcasts oniTunes<br />Numerous cellphone & traditional audio tours at NPG, American Art, NASM, NMAI and others since 2006<br />SmithsonianMag.com& AirSpaceMag.commobile<br />Text-message-based games and scavenger hunts<br />Mobile giving initiatives in development<br />
  9. 9. In the Pipeline<br />Extensive research into Mall visitor audiences<br />GoSmithsonian& Zoo SCVNGR hunts<br />American Art mobile museum guide<br />Mall visitors’ app<br />NMAI exhibition tour app<br />Zoo app<br />Mobile giving<br />NMNH Leaf-identifier app<br />Mobile cross-collections search<br />Experiments in Augmented Reality<br />
  10. 10. Where are we going?<br />Mobile pages on the Smithsonian’s Web & New Media Strategy Wiki: http://smithsonian-webstrategy.wikispaces.com/Mobile<br />Voice your Vision: http://www.youtube.com/user/SmithsonianMobile<br />From June 2010: mLearning workshops & summit<br />July-September 2010: Mobile Strategic Planning<br />
  11. 11. July 21-23, 2010: <br />Mini-conference<br />Workshops for SI staff <br />Mobile fair<br />August 2010: Drafting…<br />September 2010: First draft reviewed by SI staff<br />SI Mobile Strategic Planning<br />
  12. 12. Urgent Questions<br />How can we make a Smithsonian Mobile that is greater than the sum of its parts? <br />What framework will encourage collaboration and ‘joined up thinking’ among the Smithsonian’s many museums, research units and zoo to the benefit of staff and visitors alike? <br />What tools and best practices will facilitate quick and efficient development, e.g. through reuse of common mobile modules and APIs to avoid reinventing the wheel with every initiative?<br />What infrastructure is required to ensure the best possible experience of the Smithsonian by visitors, scholars, and partners around the world?<br />How can we strengthen and defend Smithsonian quality and brand values across the rapidly changing mobile platforms and landscape?<br />More at: http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+Planning<br />
  13. 13. What will SI Mobile look like?<br />Best practice documentation<br />Infrastructure:<br />ubiquitous <br />secure hosting<br />platforms for mobile content management & publishing <br />analytics to support <br />opensource applications<br />Standards<br />A Smithsonian Mobile Architecture and framework<br />A Mobile Toolkit<br />
  14. 14. Some of the tools…<br />Smithsonian Commons Mobile<br />Collections search<br />Image delivery<br />Events calendars<br />Maps and wayfinding<br />“About…” content and functionality<br />Visitor feedback capture<br />Social media functions/communities of interest<br />Mobile metrics and campaign functions<br />Mobile advertising and promotions<br />Location-based functions<br />Augmented reality<br />?? What would you add?<br />
  15. 15. Carry on!<br />Find out more at: http://smithsonian-webstrategy.wikispaces.com/Mobile<br />Join the conversation: http://smithsonian-webstrategy.wikispaces.com/Mobile+Strategic+Planning<br />Voice your Vision: http://www.youtube.com/user/SmithsonianMobile<br />

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