Personal Branding

1. PERSONAL BRAND EXPLORATION
Alexander Ellison
Project & Portfolio I: Week 1
October 29, 2023

2. What molded me in to the person that I am today today
in life is music. Every sense I can remember music has
been a focal point of joy in my life. Wether it was rocking
out in the locker room before a big game , or helping me
rise up through a low moment in life , music has
certainly always been a guiding hand through it all.
Those reason have made me dedicate my life to it , and
pursuit of a successful career in the industry. I’m from a
small area in North Florida where growing up it wasn’t
the idea living situation the environment was gritty and
you had to have a strong mind or it would turn you for
the worse. My grandparents raised me, and they taught
me that It didn’t matter where we started out in life , but
the determination we displayed to make it through
adversity would be instrumental to a better future. My
vision is to have a entertainment label that gives artist
from less fortunate upbringings a platform to showcase
their talents to the world , while making it a career they
can monetize as well.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Artist And Repertoire (A&R)
• Artist Manager
• Tour Manager
BRAND ARCHETYPE -I go about
handling my work by trying new or
trendy methods that may seem
unorthodox. I am the type who try to
break away from the norm and
create my own path. Hence being
the Maverick archetype.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Outreach Plan:
• One task I will complete for my initial contact with this
producer is I will write out a list of questions so I can get
a better idea of the road he took to get his success.
• To make initial contact I will use Instagram Direct
Message.
• I will more then likely follow up with this within another
week. person by direct message again unless they give
me their direct number .
Chill Will MadeIT
Outreach Plan:
• Before this call I’m going to clear my mind to go in with
open ears ready to learn also ill try to not be as scripted
and let Booman lead the conversation more or less by
asking him “What advice could he give someone who’s
aspiring to walk a similar in life as him” .
• To make contact for this call I probably will reach out to
his personal consultation line.
• I will reach back out if need be within a week , but this
time ill try Instagram direct message.
Outreach Plan:
• Before making initial contact with Red I will try to
formulate a different set of questions to get a different
perspective on some things my previous interviewee
couldn’t give me.
• More then likely the method of contact that I will be
speaking to him through is Instagram as well.
• If I don’t end up speaking to him I will reach back out
within three days.
MixedByRed
Bowman AE

5. GOALS
Short Term: Immediately after graduation I would like to be working for a major music label like the
industry leading conglomerate Warner Music Group , who’s main headquarters is based out of New York
City. I would do this to develop industry experience / connections , while developing my own label at the
same time .
‣ KPI: A key performance indicator would be as an A&R for the label finding an act and
ultimately signing the artist to Warner within the first year of me being on the team. It
would be even better in my regard if this artist becomes extremely successful within that
year and makes a song that hits Billboard.
Mid Term: A mid term goal that I would like to achieve is possibly structuring an artist development deal
where we sign artist who have potential to be successful , but they may not yet be at the professional
level , so we help them reach the next step as an artist while collecting a precent of their streaming
revenue. KPI: A key performance indicator would be me formulating this contract within my first year with
Warner pitching them the idea and them excepting it , leading to the implication of it in our company . It
would be a even bigger plus if I sign a artist to the development deal during this first year and we get
them to the point to where we can sign them to a more conventional deal such as the more common 360
deal where the artist and the label begin getting paid together.
Long Term: (YEAR)
• A long term goal that I would like to achieve at Warner is within 2 years I want to have signed a hand
full of successful acts that started out with just a development deal and I helped them reach a
stardom level within the music industry , based off of my direct developmental work with them. In
turn this success helped them land a actual deal with the label that is lucrative for all parties. The
direct correlation from my artist development program to a gang of successful artist should create a
ripple affect in the company leading my superiors to noticing I am more then just the basic A&R and
more the executive or head A&R type , ultimately leading to a raise in rank and notably higher
position in the company.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Skill : Engineering
SOFT
HARD
Novice
Technical Skill 1: Public Speaking Expert
Hg
jjgj
hh
i
Transferrable Skill 1: Problem Solving
Transferrable Skill 1: Adept
Jj
SOFT
HARD
(Novice) / Adept / Expert
H
Novice
Photo/Video Skills
Transferrable Skill 1:Event Planning (Novice ) / Adept / Expert
Video Editing
(Novice ) / ( Adept) / Expert
HardwareSoftware Skills

7. I help __Artist____ do
succeed___developing their talent__ by
_______.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Assistant Marketing Consultant
• Telecommunications
Education:
• Music Business Bs. Graduation Fall 2024
Volunteer: Rolling Loud Technical
Planning/ Stage Setup.

9. For [Independent Music Artist] Who [Need their
music distributed at a mass industry level], I
provide [I PROVIDE DISTRIBUTION AND
EXPOSURE ON A MUCH LARGER SCALE
THEN A INDEPENDENT ARTIST COULD
REACH ON THEIR OWN. WHICH IN RETURN
WILL HELP BRING IN REVENUE , NEW FANS
AND MORE OPPERTUNITY] because [YOU
SHOULD WORK WITH US BECAUSE OUR
SERVICES ARE FREE UNTIL WE SEE LARGE
ENOUGH GROWTH IN YOUR STREAMING
REVENUE THAT WE COULD ALL WIN
FINANCIALLY.]
CHIEF EXECUTIVE OFFICER”
• ahis

10. NETWORKING & MARKETING
Industry Events & Organizations
• Broadcast Music Incorporated. (BMI) November First 2023. New York City
• Sound Exchange. Music Publishing Company. November First 2023 Washington
D.C
• International Sound Recording Code Registry.
November First 2023. Located: Online
Digital Marketing
• Primary Content: The type of content that I will post online will
be all incorporating my music. Sometimes it may be a clip of a
snippet of a new song I’m about to release , or a preview for a
video that’s about to drop. Other times I will be posting photos
with my music attached for products that I’m selling such as my
apparel or other memorabilia I will be selling. I’ll generate these
post mainly on Tic Tok , Instagram , and Facebook.
Primary Tools: The main social networks that I’ll be promoting
my content on will be Tic Tok , Instagram , and Facebook. It’ll be a
daily posting rate across all three accounts sometimes multiple times
a day. The method I plan on using will be a mix of photos and videos
.
• Website: I will use my digital portfolio site to promote myself as a
business / artist and create awareness for my consumers. I want
them to e able to learn about me , connect with me through my
music , and purchase merchandise all in one spot.

11. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor that I will seek on my career path is
someone who aligns with exactly what I want out of my
life. Someone who started from the bottom as a artist
but worked their way up to a producer and eventually to
the business side and , finally made the feat of
becoming a CEO of their own company. The
partnership is already established.
Formal Education
• Full Sail Music Business Program
• Will attend Clear Track Studios Pro Tools Mastery
Class
Technical Skills
• Learning Pro Tools. (Clear Track Studios) January First
2024.
• Learning to record music effortlessly. (Clear Track
Studios) November Fifth 2023
• Developing better technical / social media skills. ( The
Internet) ASAP
Soft Skills
• Being more business savvy. (Full Sail University /
Berkeley School Of Music. Currently
• Develop better management skills. Through my mentor
that I currently have.
• Develop bullet proof confidence. Through working On
myself daily. Currently.

12. Alexander R. Ellison
You know how independent artist struggle to get their career of the ground ,
in this ever changing industry? Well, what I do is simple , I gave dedicated
Independent artist a platform that could be potentially life changing if your
willing to grind for it. In fact here’s the proof , I was once a independent artist
myself and I scaled my career in to a multi million dollar label that I own.
Come take this journey with me!.

13. REFERENCES
https://Authentic Empire - Be Discovered. (n.d.).
Www.authenticempiremg.com. Retrieved October 30, 2023,
from
https://www.authenticempiremg.com/beDiscovered/reference-
management/reference-manager
Leslie Brathwaite | Artist | GRAMMY.com. (n.d.).
Www.grammy.com. Retrieved October 30,
2023, from
https://www.grammy.com/artists/leslie-
brathwaite/801
27-4014.00 - Sound Engineering Technicians.
(2019). Onetonline.org.
https://www.onetonline.org/link/summary/27-
4014.00
LinkedIn. (2023). LinkedIn. LinkedIn.
https://www.linkedin.com