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Mosquea_Anthony_MBBS_PB1_2023-10.pptx
- 1. PERSONAL BRAND EXPLORATION AnthonyMosquea Project & Portfolio I: Week 1 October 28, 2023
- 2. I'm a self-motivatedindividual with a deep passion for entertainment and entrepreneurship. I've come a long way from being a self-taught film editor to evolving into an artist manager and marketer. What defines me is my journey, marked by courage and an unwavering commitment to succeed. I've worn many hats without prior experience, making me a resilient and resourceful individual. My core values of family, time, and education guide me, and I live by the motto 'Love, peace, family,' believing that unity can overcome challenges. IDENTITY
- 3. PROFESSION Potential Job Titles: •Marketing and Promotions Manager • Promotions Director • Creative Services Director BRAND ARCHETYPE - As a hero, I approach work with a focus on overcoming challenges and inspiring others. I tackle tasks with determination, lead by example, and encourage those around me to embrace challenges. My work is all about empowering and uplifting others while maintaining a confident and direct approach. howcase how you go about your work differently than others. Content should come from archetype quiz completed during discussion board activity. Creative A&R Manager PersonalBrandC anvas- TEMPLATE- 2021.key Relevant to Your Industry Goes Here
- 4. Hiring Managers TARGET AUDIENCE KaylaSchutzer Outreach Plan: • Research her background and Warner Music Group's current talent acquisition needs, including recent hires, job openings, and their recruitment procedures. • Make initial contact through the contact details found online, such as email and phone. Politely request to interview her with questions that will give me more of a personal look to what your job entail and that way I can ask her what she looks for when interviewing potential new hires. • Follow up professionally and courteously after 7-10 days, allowing her time to respond at her convenience. PROFILE PICTURE Talent Acquisition Coordinator at Warner Music Group Ishita Kundu Outreach Plan: • Research her background and company, figure out which position are available. • Make initial contact through the contact details found online, such as email and phone. Politely request a conversation or interview to discuss potential opportunities. Include your availability and contact details to make it easy for Ishita Kundu to respond. • Follow up professionally and courteously after 7-10 days, allowing her time to respond at her convenience. Recruiting Coordinator at SoundCloud Mariah Douglas Outreach Plan: • Research her background and Universal Music Group's current talent acquisition needs, including recent hires, job openings, and their recruitment procedures. • Make initial contact through the contact details found online, such as email and phone. Ask to interview • Follow up professionally and courteously after 7-10 days, allowing her time to respond at her convenience. PROFILE PICTURE Talent Acquisition Specialist at Universal Music Group
- 5. GOALS Short Term: (ImmediatelyAfter Graduation, 2025) • Specific Short-Term (Immediate Following Graduation): • Goal: To have an impressive LinkedIn profile and resume with industry internships accomplished. • Measurement: Successfully complete at least two music industry internships. Reach 500+ LinkedIn connections with a focus on industry professionals. Mid Term: Mid-Term (2028-2033): • Goal: To advance my career in the music industry, I aim to gain knowledge, skills, and a high-earning position. • Measurement: Achieve an annual salary of over $100,000 in a music industry leadership role, such as Vice President of A&R or Director of Marketing and Promotion Operations. • Sign at least two artists to my independent record label who achieve recognition within the industry or reach a specific milestone (e.g., charting songs, sold-out shows). Long Term: • Specific Long-Term (2038-2043): • Goal: To establish and manage a diversified portfolio of businesses and achieve financial stability. • Measurement: Have ten or more businesses operating, including vending machines, laundromats, real estate, car rental, storage rentals, a successful record label, video production, recording studio, and film and photography studio. Create passive income streams from these businesses. goal you want to achieve in long term.
- 6. SKILLS ANALYSIS Notable Skills& Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Video Editing SOFT HARD Novice / Adept / Expert Technical Skill 1 Novice / Adept / Expert Artist Development Novice / Adept / Expert Management Skill Novice / Adept / Expert Enterprise resource planning ERP software SOFT HARD Novice / Adept / Expert Spreadsheet software — Microsoft Excel Novice / Adept / Expert Organizing, Planning, and Prioritizing Work Novice / Adept / Expert Performing Administrative Activities Novice / Adept / Expert
- 7. I help aspiringartists thrive by managing, promoting, and nurturing their musical journey. PROMISE
- 8. CREDENTIALS Work Experience: • Threeyears as a Production Assistant in the film industry, combined with twelve years of managing musical talent. • Proficient in video coordination and curation, and tasks in the film and music industry. Education: • Title Giving and Receiving Feedback, Giving You Elevator Pitch-LinkedIn Learning Course Completed • Music Business Program, B.S., Full Sail University (Exp. 2025) Leadership Role: Production Assistant (Film Industry) Musical Talent Management Volunteer Work: Music Video Directing and Editing Event Planning Marketing and Promoting Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Alexandra Williams Industry Experience: •Creative Director • Manager of Creative Synch Creative Director, Film & TV Music • Coordinator of Marketing, Commercials, Film & TV Education: • Full Sail University (BS) Music Business • Master Class Management , Online Leadership Experience: Oversaw direct report and other junior staff. Lead junior staff in navigating shifting priorities, company initiatives, and professional growth. Skills and Proficiencies: • Skill 1 Interpreting Data- X endorsements • Skill 2 iMovie - X endorsements • Skill 3 Data Analysis - X endorsements Anthony Mosquea Overall Online Presence: • 500+ LinkedIn Connections, • Nuetral uncustomized banner, • Professional headshot with yellow backdrop • Detailed profile listing hard and soft skills, education and work related contributions • Mentioned in articles on Variety.com, • Active on Twitter and Instagram • Customized LinkedIn URL • Grade: Superior?, 100 out of 100 HEADSHOT HEADSHOT Industry Experience: • Industry experience goes here Education: • Full Sail University (BS) Music Business Leadership Experience: I oversaw and managed all aspects of artist development and management. Skills and Proficiencies: • Skill 1 Negotiation - X endorsements • Skill 2 Strategic Planning - X endorsements • Skill 3 Creative Problem Solving - X endorsements Overall Online Presence: • 1 LinkedIn Connections, • Uncustomized banner image • A slightly professional headshot • Profile has no skills posted and no experiences • Has a Facebook • Small Youtube Account Profile • Uncustomized LinkedIn URL • Grade: Poor 10 out of 100
- 10. COMPETITION Cindy Wu Noteworthy Experience: •Oversaw 700+ artists’ digital profile management across various streaming platforms (Apple Music, Spotify, Amazon Music, YouTube improving artists’ effective exposure rate by 4.26% • Promoted 10+ new songs release global marketing campaigns on Instagram, TikTok, Spotify, Apple Music Anthony Mosquea HEADSHOT Industry Experience: • Warner Music Group · Internship Education: • University of Washington University of Washington Master of Communication in Digital Media Master's degree Skills and Proficiencies: • Skill 1 Digital music Marketing - X endorsements • Skill 2 B2B Marketing Strategy - X endorsements • Skill 3 A&R Administration - X endorsements Overall Online Presence: • 500+ LinkedIn Connections • Customized banner • A slightly professional headshot No listing of hard and soft skills • Active on Facebook • UNcustomized LinkedIn URL • Grade: Average, 40 out of 100 Industry Experience: • Coordinating live performances, negotiating contracts, and guiding artists in their creative process. Education: • Full Sail University (BS) Music Business Leadership Experience: • Oversaw 5 artists’ digital profile management across various streaming platforms (Apple Music, Spotify, Amazon Music, YouTube & Soundcloud • Secured high-profile performance opportunities for artists, including opening slots for renowned acts like Mobb Deep, Lil Mo, and Tony Yayo. Skills and Proficiencies: • Skill 1 Digital music Marketing - X endorsements • Skill 2 Team Leadership - X endorsements • Skill 3 Goes Here - X endorsements Overall Online Presence: • 1 LinkedIn Connections, • Uncustomized banner image • A slightly professional headshot • Profile has no skills posted and no experiences • Has a Facebook • Small Youtube Account Profile • Uncustomized LinkedIn URL • Grade: Poor 10 out of 100
- 11. BRAND POSITION For aspiringartists with big dreams, I provide the unwavering belief and guidance needed to soar because I understand the struggle, the heartache, and the euphoria of chasing your passion, and I'm here to fuel your journey with boundless inspiration. “NICKNAME?”
- 12. NETWORKING & MARKETING Industry Events& Organizations • Music Business Association ‣ 2025 | Nashville, Tennessee • Hip Hop Summit • October 11-12, 2024 | Chattanooga, Tennessee • SXSW Conference and Festival ‣ 2025 | Austin, Texas Digital Marketing • Primary Content: As a Hero archetype, my content will inspire and motivate. I'll create blog posts and articles about overcoming challenges and achieving greatness in the music industry. I'll also produce video content where I share personal stories of resilience.. • Primary Tools: I will utilize LinkedIn, Twitter, and Instagram to share my content regularly. I'll aim to post at least twice a week on each platform, including visual and written content. • Website: My digital portfolio site will serve as a hub for my personal brand. It will host my blog posts, showcase my achievements, and feature videos of me sharing motivational stories. This website will be my primary tool for building brand awareness, allowing visitors to connect with my journey and the values I represent.
- 13. PROFESSIONAL DEVELOPMENT Mentor • I’mlooking for an experienced mentor in the music industry, preferably with a strong background in artist management and marketing. This person should have a proven history of helping artists succeed and a wide network of industry connections. I aim to secure this mentorship within the next six months. Formal Education: • In Bachelor's Degree in Music Business from Full Sail University (Expected Graduation: 2025) Technical Skills • Certificate Course: SAP Financials Essential Training, LinkedIn Learning, Date: August 2024 • Certificate Course: Microsoft Excel In-Demand Hot Technology, LinkedIn Learning, Date: July 2024 • Certificate Course: Google Data Analytics, Grow with GOOGLE, December 2024 Soft Skills • Public Speaking NYC, September 2024 • Complex Problem Solving - LinkedIn Learning, January 2024 • Persuasion Course - LinkedIn Learning January 2024
- 14. Anthony Mosquea You knowthe struggle emerging artists face in the music industry? I offer artist development, marketing, and management. In fact, I've helped artists open for major acts and organized successful events. I'm Anthony Mosquea, empowering music's rising stars. Picture of You Goes Here
- 15. REFERENCES Cahiphopsummit. 2024 HIP-HOPSUMMIT. (n.d.). https://www.chahiphopsummit.com/ Douglas, M. (n.d.). Mariah Douglas - talent acquisition specialist - linkedin. https://www.linkedin.com/in/mariah- douglas-595224176 Hampp, A. (2019, April 30). Songs for screens: How Aussie newcomers the FAIM became six-figure synch stars. Variety. https://variety.com/2019/music/news/songs- for-screens-how-aussie-newcomers-the-faim-became-six- figure-synch-stars-1203201226#! Kundu, I. (n.d.). Ishita Kundu - recruiting coordinator - soundcloud | linkedin. LinkedIn. https://www.linkedin.com/in/ishita-kundu National Center for ONET Development. 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. ONET OnLine. Retrieved October 29, 2023, from https://www.onetonline.org/link/details/13-1011.00 google. (n.d.). Data Analytics Certificate & Training - Grow with google. Data Analytics Certificate & Training - Grow with Google. https://grow.google/certificates/data- analytics/#?modal_active=none Schutzer, K. (n.d.). Kayla Schutzer | LinkedIn. https://www.linkedin.com/in/kaylaschutzer Wu, C. (n.d.). Cindy Wu | Linkedin. https://www.linkedin.com/in/cindy-wu-70709b187
Editor's Notes
- #4 Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.