The document outlines a personal branding exploration project for a skilled music producer and audio engineer with a background in talent management and music business education. It includes short, mid, and long-term career goals focusing on positions such as assistant A&R and eventually director of A&R, alongside a networking and outreach plan to connect with industry professionals. The individual aims to provide expertise in music supervision, artist management, and marketing while promoting their services through various digital platforms.

1. PERSONAL BRAND EXPLORATION
Paing Zaw
Project & Portfolio I: Week 1
July 2, 2023

2. Highly skilled and passionate Music Producer, Recording
Engineer, and Music Business Professional with a strong
background in Music Production, Music Supervision, and Talent
Management. Possesses a Bachelor's degree in Music Business
and a Diploma in Audio Engineering, along with extensive
experience working at a prominent post-production studio in
Myanmar. Experienced in collaborating with artists, musicians,
and
fi
lmmakers to deliver exceptional soundscapes and meet
project goals. Demonstrates a deep understanding of the music
industry, including music marketing, artist management, and
copyright law. Committed to staying current with industry trends
and technologies. A creative and adaptable professional
dedicated to contributing to the success of music projects and
the music industry's growth.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artists Manager
• Music Supervisor
• A&R Director
BRAND ARCHETYPE - Creator
(Aka Artist, Designer, Creator). It
signi
fi
es innovation, uniqueness,
and independence and is motivated
by a desire to bring something new
and special into the world.
Music Business Professional for Music & Entertainment Industry

4. TARGET AUDIENCE
Jessica Muncy
Outreach Plan:
• I'll ask her what UMG represents, how they
fi
nd talent,
and what requirements I need to meet to become a
member of UMG.
• I'll approach her via email and DM on LinkedIn.
• I will follow up on work days and keep away from
sending messages on holidays or after business hours.
Senior Talent Acquisition
Specialist at Universal Music
Group
Glenn Ulrich
Talent Acquisition Manager at
Sony Music
Rosie Stone
Senior Manager, Talent
Acquisition at Warner Music
Group
Outreach Plan:
• I'll ask her how Sony Music works, how they
fi
nd talent,
and what requirements I need to meet to become a
member of Sony Music.
• I'll approach him via email and DM on LinkedIn.
• I will follow up on work days and keep away from
sending messages on holidays or after business hours.
Outreach Plan:
• I'll ask her how WMG works, how they
fi
nd talent, and
what requirements I need to meet to become a
member of WMG.
• I'll approach her via email and DM on LinkedIn.
• I will follow up on work days and keep away from
sending messages on holidays or after business hours.

5. GOALS
Short Term: (Immediately After Graduation, 2024-2026) (2 years)
• I want to work as Assistant A&R (Artists and Repertoire).
‣ Firstly I want to work as an intern in A&R administration and
then I will switch to an assistant A&R to get experience in
talent scouting, artist management, and the production
process from recording to publishing, ensuring the project
keeps on track in 2024 after graduation.
Mid Term: (2026-2031)(5 Years)
• I want to work as A&R Manager.
‣ In 2027, after three years as an assistant, I will be promoted
to Manager and will be able to handle more of the label's
production, copyright management, and artist promotion by
collaborating with other experts.
Long Term: (2031-2041)(10 Years)
• I would like to become an A&R Director.
‣ After 7 years in A&R, I will be promoted to Director of A&R,
the highest position in the record label, and I will envision
myself leading all aspects of the label's administration,
production, publishing, and allocation by collaborating with
various stakeholders in the music industry to make high-
quality recordings.
• With a decade of experience under my belt, I aim to establish my own
record label.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Music Production
SOFT
HARD
Novice / Adept / Expert
Audio Editing and Recording Novice / Adept / Expert
Creativity Novice / Adept / Expert
Leadership & Teamwork Novice / Adept / Expert
Artist Management
SOFT
HARD
Novice / Adept / Expert
Music Supervision & Markeing Novice / Adept / Expert
Creativity Novice / Adept / Expert
Leadership & Teamwork Novice / Adept / Expert

7. PROMISE
I help aspiring artists and musicians navigate the complex world
of the music industry by providing industry expertise and
management services and empowering them with the critical
skills and resources to build a successful career.

8. CREDENTIALS
Work Experience:
• Recording Engineer at Red Radiance Studio
(production soundtracks for independent
fi
lms,
audio-post production, mixing, project
management)
• Sound Designer at Red Radiance Studio
(creating sound effects for
fi
lms and commercial
videos,
fi
eld recording, sound effects, and foley)
Education:
• Pro Tools 12 Certi
fi
ed user in Avid
• Arts of Music Production, Certi
fi
cate & Audio
Engineering, Dip., AES Myanmar - Creative
Media Institute.
• Music Business, B.S., Full Sail University (2024)
Awards:
• Course Director Awards in Business Management
in Music Business, B.S., Full Sail Univerisity.
• Motion Picture Sound Design Awards in Audio-
post production in Audio Engineering, Dip., AES
Myanmar - Creative Media Institute.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Wyne Sandi Tun
Industry Experience:
• Assistant Manager - Summit Korea
Restaurant (1 Year)
• Customer Service Staff - SHERATON
TOWERS SINGAPORE HOTEL (1 Year)
Education:
• BSc. Entertainment Business (Full Sail University)
(2023)
Leadership Experience:
• Event Planning for the company events and provided
quality customer service and developed a reciprocal
relationship with customers.
Skills and Pro
fi
ciencies:
• Event Management - No endorsements
• Project Management - No endorsements
• Customer Satisfaction- No endorsements
Overall Online Presence:
• She has 73 connections in her Linkedin pro
fi
le, she
doesn't have a professional headshot or banner image.
She
fi
lls out her experience, skill, education, and
awards in her pro
fi
le. She doesn’t have public articles
and the URL is not customized.
• Grade: Average, 80 out of 100.
Paing Zaw
Industry Experience:
• Recording Engineer/Sound Designer
at Red Radiance Studio (3 yrs and 4
mos)
Education:
• BSc. Music Business (Full Sail Univerisity)
• Dip in Audio Engineering (AES Myanmar - Creative
Media Institute)
Leadership Experience:
• Managing projects and negotiating with clients to
achieve their interests and desires for their projects.
Skills and Pro
fi
ciencies:
• Project Management - No endorsements
• Music Production - No endorsements
• Audio Editing - No endorsements
Overall Online Presence:
• I have 70 connections in my Linked pro
fi
le, the banner
image is not customized and but I have a professional
headshot. I
fi
ll out my experience, skill, education and
awards in my pro
fi
le. I don’t have any public articles, I
have a SoundCloud pro
fi
le and my URL is not
customized.
• Grade: Average, 80 out of 100.

10. COMPETITION
Josh A.
Noteworthy Experience:
• Brand Ambassador at WILT Music
Paing Zaw
Industry Experience:
• A&R Assistant at Warner Records (1yr
11mos)
Education:
• Bachelor's degree in Business Communications (The
University of Texas in Austin)
Skills and Pro
fi
ciencies:
• Public Speaking - Endorsed by Jacob Waxman who is
highly skilled at this
Overall Online Presence:
• He has over 500 connections in his LinkedIn pro
fi
le, the
banner image is customized and also he has a
professional headshot. He
fi
lls out his experience, skill,
education, and awards in his pro
fi
le. I didn’t see any
public article and other social media and his URL is not
customized as well.
• Grade: Superior, 90 out of 100.
Industry Experience:
• Recording Engineer/Sound Designer
at Red Radiance Studio (3 yrs and 4
mos)
Education:
• BSc. Music Business (Full Sail Univerisity)
• Dip in Audio Engineering (AES Myanmar - Creative
Media Institute)
Leadership Experience:
• Managing projects and negotiating with clients to
achieve their interests and desires for their projects.
Skills and Pro
fi
ciencies:
• Project Management - No endorsements
• Music Production - No endorsements
• Audio Editing - No endorsements
Overall Online Presence:
• I have 70 connections in my Linked pro
fi
le, the banner
image is not customized and but I have a professional
headshot. I
fi
ll out my experience, skill, education and
awards in my pro
fi
le. I don’t have any public articles, I
have a SoundCloud pro
fi
le and my URL is not
customized.
• Grade: Average, 80 out of 100.

11. BRAND POSITION
For artists and media creators who seek to harness the
transformative power of music, I provide an unmatched level
of expertise and creativity in Music Supervision, Artists
Management, Promotion, and Marketing, unlike my
competitor, my key advantage is my ability to effectively
integrate music into visual media projects, nurture artist
careers, and develop intriguing promotional campaigns that
capture audiences.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Universal Music Group
‣ 2024, Santa Monica CA
• Recording Industry Association of America (RIAA)
‣ 2025, Washington D.C
• American Society of Composers, Authors, and Publishers
‣ 2026, New York NY
Digital Marketing
• Primary Content: I will publish articles about current events
in the music industry while providing business knowledge and
tips related to the music and entertainment industries.
• Primary Tools: I will use Instagram, Youtube, Facebook,
TikTok, and Twitter to promote my services and current events
by creating reels, video podcasts, and infographic shows.
• Website: I will keep my portfolio page up to date with my
current working activities and information about my partners
or organizations that I have assisted in growing.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• After graduation, I will reach out to the Full Sail career
development team to scout any positions that might be
of interest to me and to construct a professional
résumé. I estimate that it will take me 6 months to
devote to these changes.
Formal Education
• Dip in Audio Engineering (AES Myanmar - Creative
Media Institute)
• Bachelor's degree in Music Business (Full Sail
University)
Technical Skills
• Music Production - Red Radiance (2018)
• Audio Editing & Recording - Red Radiance (2019)
• Artist Management - Full Sail Univerisity (2023)
• Music Supervision & Marketing - Full Sail University
(2023)
Soft Skills
• Creativity
• Project Management
• Leadership & Teamwork

14. Paing Zaw
You know how artists and media creators often
struggle to harness the full potential of music in
their works? Well, what I do is provide unmatched
expertise in Music Supervision, Artists Management, Promotion, and
Marketing. In fact, my vast track record of fostering artist careers and
developing captivating campaigns demonstrates that I am capable of
elevating their work and achieving amazing success in the music industry.
“

15. REFERENCES
Trillet, T. (2016). Boy Band Performing on Stage.
Retrieved from https://www.pexels.com/photo/
boy-band-performing-on-stage-167631/
Stone, R. (2023). Linkedin pro
fi
le. Retrieved from
https://www.linkedin.com/in/rosie-
stone-2a970779/
Muncy, J. (2023). Linkedin pro
fi
le. Retrieved from
https://www.linkedin.com/in/jessica-muncy/
Ulrich, G. (2023). Linkedin pro
fi
le. Retrieved from
https://www.linkedin.com/in/glennulrich/
O-Net online. (2023). 27-2041.00 - Music
Directors and Composers. Retrieved from https://
www.onetonline.org/link/summary/27-2041.00
A, J. (2023). Linkedin pro
fi
le. Retrieved from
https://www.linkedin.com/in/josh-a-458bb0124/
Tun, W. (2023). Linkedin pro
fi
le. Retrieved from
https://www.linkedin.com/in/wyne-sandi-
tun-459275170/
Universal Music Group. (2023). Linkedin pro
fi
le.
Retrieved from https://www.linkedin.com/
company/universalmusicgroup/
Recording Industry Association of America
(RIAA). (2023). Retrieved from https://
www.riaa.com
American Society of Composers, Authors and
Publishers (ASCAP). (2023). Retrieved from
https://www.ascap.com
Groeneveld, . (2020, April 9). Set of retro vinyl
records on table [Free to use]. Retrieved from
https://www.pexels.com/photo/set-of-retro-vinyl-
records-on-table-4200745/