The document provides a summary and analysis of a video advertisement. It describes the various shots and scenes in the video, including the lighting, camera angles, and transitions used. It notes that the actress appears stressed at the beginning but happier at the end. It also explains that the voiceover discusses how stress impacts people's lives and how smiling can help reduce stress, promoting the message of the Mind organization.

1. Smile Evaluation

2. Screenshot of Clips:

3. Clips I didn’t use and why:
I didn't use this clip
because the content
wasn’t suitable for the
video as this was
supposed to be the model
sad and she was laughing.
Due to automatic settings
this clip came out blurry, so
it wasn’t useable.
I couldn't use this clip as
the camerawork wasn’t
amazing and was a bit too
shaky, I had tried to fix it
with the stabilizer but to
no avail.
I didn't use this video
purely because I just didn’t
need to, I had gotten all of
the footage I needed from
the other clips of the boys
playing football.
I would have used this clip
however I had been
knocked during the clip so
during the middle of the
scene the camera was too
shaky and caused the
footage to be unusable.

4. Final Thoughts:
I feel like during the process of making my own print advertisements for mind that my initial research into the codes and conventions of
television advertisements helped me a lot as I had the key codes and conventions in the back of my mind when recording videos and
editing the images so I could make sure I was following/challenging different codes and conventions through my work. I feel that the fact
I had practiced/experimented using the software/hardware before the production process had helped me quite a lot seeing as It saved
me a lot of time when It came to starting the post-production process. Something else that had helped me was the fact I had a script and
storyboard to look at which made the recording process (both the videoing and the voiceover recording). The feedback I had received
from my peers helped me as well when it came to post-production seeing as the feedback, I had gotten had told me that I didn’t need to
change anything/go back and edit anything that could have possibly needed correcting. Despite the fact I hadn't actually needed to
change anything drastically, I took the feedback I had gotten from my peers and changed the lighting in some of the scenes so that there
was a large differences between the happy scenes and unhappy scenes. I feel like during this process I had improved a few things such as
my time management skills. I had originally thought I would be unable to complete the product in time for the deadline however I had
planned my time well towards the end of the project and was able to get the production and post-production process finished before the
deadline. During the production process I had faced quite a lot of setbacks due to the actress I had been using not being in when I had
needed her to be in, however I had responded to these by planning ahead and talking to actress Jennifer Finnigan to make sure she
would be for a certain day to make sure recording was done so I had enough time to do the editing without having to rush to do it before
the deadline. I feel that my video is suitable for the original brief we had gotten seeing as it is an advert that raises awareness on stress
whilst also commenting on the fact that smiling has been scientifically proven to improve your mood as well as the mood of those
around you etc. My video is also very similar to what I had originally planned for it to be during the pre-production process. If I were able
to change anything about how I went about this project I think I would have out more effort into making sure my time had been planned
from the beginning of the project so I wouldn’t have had to rush just before production. Another thing I would have changed, if possible,
would have been the fact we were in lockdown which made it hard to choose a suitable setting for my video, ending up having to record
everything on campus due to the restrictions that were in place when we had been recording my footage.

5. Analysis of Video:
The advert opens with the camera panning up to focus on Jennifer Finnigan who looks visibly stressed sitting looking at a computer in what we assume is a
classroom. The pan was done with what we assume is a tripod due to the fact the movements are smooth instead of jaggered as they would have been had
the camera been handheld during this. The opening scene is a medium shot as we can only see above the hips of the actress's body which means that the
opening shot was also shot at a shoulder level angle. Most of the different video clips in this advert have been filmed so they're single shots being filmed in
deep focus (As the models and the backgrounds are both in clear detail usually), only Jennifer usually being in the shot. Between each of the shots at the
beginning of the advert there are harsh transition however when we see the model looking happier the transitions begin to get softer which was done
intentionally to exaggerate the differences between how the model was feeling throughout the advert. The second scene is shot the same as the first
however instead of panning up the camera pans down to focus on the model, who continues to look stressed however now she is actually doing work (we
assume) on the computer instead of just looking at it. The lighting also looks fairly dimmer at the beginning of the advert compared to the end where the
lighting not only looks brihgter however it had a warmer tone to it. In the next scene we see Jennifer doing what we assume is arguing with someone on
the phone and towards the end of the scene we see that Jennifer gets up and leaves the room, which is when we get out first soft transition where we see
a group of people football at goals on campus. The shot of people is a full shot seeing as we can see the entirety of someone's body in the shot, it never
being more than a triple shot as there are four people in the scene however there are never more than three in frame at once except during the transition.
The ad then transitions to a full shot of Jennifer Finnigan sitting in a stairwell reading a book. The lighting is fairly light and warm and compared to all of the
other clips so far, we can see that this shot had been done with a handheld camera as there is some slight movement during the scene. The following scene
has also obviously been recorded with a handheld camera however it almost acts as a POV as we are seeing Jennifer from what would be someone's eye
level and its almost as if Jennifer is talking into the camera. Her body language and facials expressions in these scene suggest she is happy as she looks fairly
relaxed in both the way she is sitting as well as the way she is so calmly talking. In the next scene we see Jennifer sitting next to a window, smiling to herself
and from here the camera pans away from her and the screen fades to black and from there, the mind logo fades in atop the background. In the
background of the advert there is some soft music playing that fits in with the content of the video and due to the fact, it isn't too upbeat it doesn’t take
attention away from the content of the advert or the voiceover playing atop the music following along with the video. There is a voiceover going along with
the video which comments on how stress is an issue within everyone's day to day life and lists different things that cause stress in people's lives. It then
foes on to comment on what could help reduce the stress in people's life, then going on to mention something important that was mentioned in my
previous research which is that smiling has been scientifically proven to help improve your mood as well as the mood of those who see you smile. The
voiceover finished by saying "The Smile Campaign, from Mind" which helps the audience with understanding what the advert was for. The video ends with
the mind logo fading out as well as the audio slowly fading to a stop alongside the logo.