Plan, Build, & Launch a successful audio podcast from SME New York 2008

1. Welcome to
Plan, Build, and
Launch
a successful podcast! plan-build-launch
a podcast
May 19th
Please sign in on the back table. thinkjose.com 2008
first things first... Why are you here?
builders vs.
individuals vs.
curious?
companies?
(geeks vs newbies)

2. what is a podcast? why should you care?
Outline:
Plan
Learn - Do - Q&A
Build
Learn - Do - Q&A
Launch
Learn - Do - Q&A
Todays Goal:
we (that means YOU will get involved) will Plan -
Plan - Build - Launch Learn
a podcast

3. increase visibility,
Why are we doing
revenue, marketing,
this?
because we can, etc.
What can you offer
Identify a niche
this niche?
buy more product,
How do you want
increase brand
them to respond?
awareness, etc.

4. willitblend.com
donandsons.com Who is involved?
themshow.com
What is the content- How many episodes?
length-etc. zefrank.com
Where?
How do we measure
Who is our audience?
the win?
How will they find us?

5. What is the business
listeners, more
case for my 57 year
product sold, brand
old boss who still has
awareness,
his secretary print out
impressions, hits, etc.
his emails?
Set team-tasks-roles-
Agree to mini-bizplan
responsbilities
Why - Who - Where
Plan-Do
How - What

6. Host-
Interviewee-
mini-bizplan Engineer-
(write it down!) Geek-
Marketer/Writer-
Plan-Q&A Build-Learn
Agree and Review
Workflow
Document

7. Content - short - sweet
Write a script funny - interesting
(or at least pretend on be dramatically
a napkin) different
remember the
audience Capture
why should they rubber + road
care?
direct to digital
(computer, digital
mobile vs. studio
recorder, anything
with a mic on it)

8. condenser
microphones vs.
dynamic microphones
signal paths
(cables, XLR, shock compressors
mounts, adapters, oh (are good)
my!)
the simpler
Edit
the better

9. make your guests into
slash & burn
rockstars!
format
music bumpers
AAC, mp3, tags,
(learn from radio)
images, etc.
web ready audio file
Post
64kb FM Quality

10. dedicated server vs. blog format
website server comments,
(lots of downloads vs. interaction, actual
wee downloads) web 2.0 stuff
RSS feed
do your own vs. free/
Market
paid service
feedburner.com
submit to iTunes,
Podcast Alley, Yahoo, digital marketing tools
etc.

11. show your best stuff!
free, cheap, cool
not everything
get others to market
for you - chicklets,
badges, user
submitted content,
etc.
computer based vs.
Hardware
stand alone recorder

12. audio interface
dedicated hard drive
firewire, USB, XLR,
(and back it up)
digital, analog, etc.
processors
microphones
compressors, eq’s,
dynamic vs.
limiters, tube mic pre-
condenser
amps, etc.
accessories
stands, shockmounts,
popper stoppers,
Software
cables, adapters,
racks, power strips,
etc.

13. recording, editing
tools
garageband, audacity, iTunes
protools, digital
performer, etc.
blog
wordpress, movable RSS
type, blogger, feedburner.com
custom, and sourceforge.com
enterprise level
turn key companies
ftp client - or upload
podtech.net
tool
libsyn.com

14. switch to macbook
Build - Do (not a subliminal ad -
just a note for me)
Build - Q&A Launch - Learn
passion is key
small is the new big
personality matters

15. set clear start and do what you say you
stop points are going to do!
look back to the
keep it fresh and fun
bizplan
get others to talk
Marketing
about you

16. do cool stuff
Launch - Do
(dramatically different)
more?
see Handout #2
schwag
and such
Thank You!
(5 Bonus Tips)
please contact me
How not to be lame:
jose@thinkjose.com
twitter.com/thinkjose

17. 1.
askaninja ! pirates
know your audience
learn spanish !
TWiT ! noobs
latinos
2.
2-way interaction. good equipment is
cool.

18. dynamic mics
$99 vs.
condenser mics
buy a good mic pre. pre-amplify
no dirty firewire and usb
soundcard noise rock

19. 3.
stop the pop.
Be prepared.
You don’t
have to be an expert - do your homework.
but it helps.
4.
Passion is key.
um, like... edit.

20. Be kind to your
Edit for flow.
guests.
5.
lean & mean
do like the pros do
intro/outro theme songs rock

21. don’t steal music pre-announce
wrap it up compression (audio)
successful podcasts
5.5
mix passion, fun, and
have fun
interactivity.