CATCH THE BIG FISH         By Podcasting to Reel in New Clients                                  Austin Hecker            ...
TABLE OF CONTENTSOverview ……………………….    Page 3Plan ………………………………      Page 4Equipment ……………………..   Page 5Record …………………………....
OVERVIEW                 N                         o longer do we sit in front of the radio waiting to hear something     ...
PLANY      ou’re probably ready to jump in, but before you grab a microphone      and start recording, stop! You wouldn’t ...
EQUIPMENTP       odcasts are fast, easy, and cheap. One of the reasons why they       are so inexpensive to make is that y...
RECORD              R                    ehearse your podcast. You can use the                    software that came with ...
EDITE     ven if you did a great job recording     your audio, you’ll probably want to     do a little bit of editing. Mos...
PUBLISH             S                 o far, you’ve come up with a plan,                 recorded your podcast, and edited...
SHAREC      ongratulations! Not only have you created a podcast, you’ve also      published it and are ready to move on to...
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Podcasting eBook

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Podcasting eBook

  1. 1. CATCH THE BIG FISH By Podcasting to Reel in New Clients Austin Hecker Mary Koffman Amanda Voelzke Stephanie Rayeske
  2. 2. TABLE OF CONTENTSOverview ………………………. Page 3Plan ……………………………… Page 4Equipment …………………….. Page 5Record …………………………. Page 6Edit ………………………………. Page 7Publish ………………………….. Page 8Share ………………………….... Page 9 2
  3. 3. OVERVIEW N o longer do we sit in front of the radio waiting to hear something we want to listen to. Music and programs are on-demand, which means we can choose what we listen to and when we listen to it. Since the release of the iPod in 2001, the popularity of audio has multiplied. 1 The iPod, and other mp3 players, have provided an opportunity for people to create and share podcasts. A podcast is “a type of digital media consisting of an episodic series of audio files subscribed to and downloaded through web syndication or streamed online to a computer or mobile device.”2 Businesses have realized audio content has become increasingly valuable in their marketing efforts. Podcasts are a great way for businesses to share information and promote their company to current and potential clients. It’s fast, easy, and cheap. For those businesses that have not created a podcast before, they may wonder where to even start. We’ll give you a step by step guide from equipment you need to how to share your message with the world. It’s time to put your bait (content) on the hook and reel in some “big fish” clients.1 “iPod” Wikipedia, http://en.wikipedia.org/wiki/IPod, accessed on May 9, 2012.2 “Podcasting” Wikipedia, http://en.wikipedia.org/wiki/Podcast, accessed on May 9, 2012. 3
  4. 4. PLANY ou’re probably ready to jump in, but before you grab a microphone and start recording, stop! You wouldn’t head to the lake to fish without making sure you know what bait you should bring to catchthe kind of fish you want.Your first step isn’t to record; it’s to start WHEN YOU PLAN…the planning process. Start with anarrow, focused topic. What are your - Keep your audience in mindcustomers interested in? What do theyfind valuable that you have to offer? - Choose a topicRemember, this podcast is for them, not - Write an outline or scriptfor your company, so always keep youraudience in mind.Okay, so now you have a great topic. Unless you’ve got an amazingknack to talk “on the fly,” you should consider writing an outline or scriptfor what you’re going to say. If you write a script, make sure you soundnatural and not like you’re just reading a piece of paper.Now that you’ve got a topic and an outline, it’s time to gather yoursupplies so you can head out to the lake of opportunity. 4
  5. 5. EQUIPMENTP odcasts are fast, easy, and cheap. One of the reasons why they are so inexpensive to make is that you may already have the necessary equipment. You wouldn’t run out to buy a new, expensive fishing poll if you’ve got a perfectly good one sitting in the garage. Likewise, don’t run out and buy the most expensivesound equipment if you already have something that will do the job.You’ll need a computer with an Internet connection and a microphone ordigital recorder. Most computers have a built-in mic. Some computerscome with software for recording and editing, but there are also freesoftware options such as Audacity and GarageBand. 5
  6. 6. RECORD R ehearse your podcast. You can use the software that came with your computer, Audacity, GarageBand, or any other recording software. You can, and probably should, make several recordings of your podcast. If you find you are stumbling over a few words, rephrase them and record again. Don’t worry too much about the “ums” in your speech. You can edit those out later. The book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) has a few tips you’ll want to keep in mind while recording: Keep the podcast short. It shouldn’t be longer than 30 minutes. If you use music, add it after you record your voice so you have more control over the balance of the music and the audio.33Handley, A., & Chapman, C. (2011). Content Rules: How to Create Killer Blogs, Podcasts, Videos, eBooks, Webinars(and more) That Engage Customers and Ignite Your Business. Hoboken: Wiley. 6
  7. 7. EDITE ven if you did a great job recording your audio, you’ll probably want to do a little bit of editing. Most likelyyou will use the software you used torecord your podcast, such as Audacityor GarageBand, to edit your audio.Get rid of all the “ums” and long pausesof silence. Add music or sound effectsonly if they are appropriate for thecontent you’re creating. Don’t use anymusic that is copyrighted.Save a copy of the original recording in case something unexpectedhappens while you’re editing the file. The file should also be saved on asecond computer or storage device just in case your computer crashes oryou can’t access the file. 7
  8. 8. PUBLISH S o far, you’ve come up with a plan, recorded your podcast, and edited it. Now that you are happy with how your podcast sounds, you’re ready to publish it. Several sites such as Spreaker, Hipcast, BONUS TIP and Podbean will host your podcasts. Make sure you choose a site that will Spreaker is a site that will actually let accept the file format you’ve created. you broadcast your podcast live Some sites will host your podcasts for free and others are paid to do so. Figure 1 A comparison matrix of podcasting technologies you may want to consider 4 Podcasting Content Editing Publishing RSS Feed Help & Technology Capture Features Options Creator/Submits Support Audacity X X X Propaganda X X X X X Evoca X X X X Hipcast X X X X ePodcast X X X X X Producer4“Podcast Software Review” Top Ten Reviews, http://podcast-software-review.toptenreviews.com, accessed onMarch 27, 2012 8
  9. 9. SHAREC ongratulations! Not only have you created a podcast, you’ve also published it and are ready to move on to the final step. You’re at the lake with the bait on the hook and you’re ready to cast outyour message.People will be able to followyour podcast on the websitewhere your podcast is hosted. Ifyou want to reach morepeople, you should submit yourpodcast to the iTunes store.Let your customers and potential customers know you’ve createdsomething they might be interested in. Link your podcast to your website;write about it in your next blog post; Tweet about it and share it on yourFacebook page.One last tip: Even though the content you create should be about youraudience and their needs, make sure you link your content back to yourwebsite and provide contact information. You could be the informedresource people are looking for. If you’re successful, you might not onlycatch the “big fish,” you might have more fish follow you home. May 2012 9

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