Plan, Build, Launch a Video Blog from Streaming Media Europe 09

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  • SME 09
    Planning, Building, and Launching a Video Blog
    Pre-Conference Seminars (SM4) 1:30 PM - 4:30 PM

    This hands-on workshop will cover the basics of planning, building, and launching a video blog. Whether you are an individual or part of a large corporation, you will learn the power of user-generated content tools for capturing, editing, and sharing video online. Attendees will get a chance to participate as we launch our own video blog during the workshop. We will cover easy-to-use video capture devices, basic video editing tools, and online distribution platforms for your video blog.
    Presenter:
    Jose Castillo, President, thinkjose
  • 1 a week, month, etc. What
    RSS, it comes to me Who
    tags, text, photos, keywords Why
    blog, wordpress, blogspot.com, typepad, etc. How
  • Up 40% from this time last year
  • Quick example of clip to YouTube
  • Intros, music, titles, etc. are easy and powerful tools.
  • Audience device & platform will dictate format
  • Audience device & platform will dictate format
  • Plan, Build, Launch a Video Blog from Streaming Media Europe 09

    1. 1. Planning, Building, and Launching a Video Blog! (attacking the camera guy is optional)
    2. 2. plan-build-launch a video blog Oct 14th thinkjose.com 2009
    3. 3. Who are you? Why are you here? Expectations?
    4. 4. Write down 1 thing you want to take away with you today.
    5. 5. Who the heck am I? geek
    6. 6. What is a video blog? http://en.wikipedia.org/wiki/Vlog vlog, video blog, vidcast, show, vodcast, video podcast, TV, etc.
    7. 7. key ingredients: -regular videos -syndication -metadata -platform
    8. 8. Why video? http://blog.nielsen.com
    9. 9. Examples: http://stevegarfield.blogs.com http://tv.winelibrary.com/ http://tv.boingboing.net/ http://www.ted.com/index.php/talks
    10. 10. Do it, do it… (quick & dirty example)
    11. 11. How do we do it?: Plan Learn - Do - Q&A Build Learn - Do - Q&A Launch Learn - Do - Q&A
    12. 12. Todays Goal: We (that means YOU will get involved) will Plan - Build - Launch a podcast
    13. 13. Plan - Learn
    14. 14. Why are we doing this?
    15. 15. increase visibility, revenue, marketing, because we can, etc.
    16. 16. Identify a niche
    17. 17. What can you offer this niche?
    18. 18. How do you want them to respond?
    19. 19. buy more product, increase brand awareness, etc.
    20. 20. Who is involved?
    21. 21. What is the content- length-etc.
    22. 22. How many episodes?
    23. 23. Where? Who is our audience? How will they find us?
    24. 24. How do we measure the win?
    25. 25. viewers, more product sold, brand awareness, impressions, hits, etc.
    26. 26. What is the business case for my 57 year old boss who still has his secretary print out his emails?
    27. 27. Agree to mini-bizplan
    28. 28. Set team-tasks-roles- responsbilities
    29. 29. What equipment do I need?
    30. 30. Plan-Do
    31. 31. Volunteers?
    32. 32. Why - Who - Where How - What
    33. 33. mini-bizplan (write it down!)
    34. 34. Host- Interviewee- Engineer- Geek- Marketer/Writer-
    35. 35. Plan-Q&A
    36. 36. Build-Learn
    37. 37. Agree and Review Document
    38. 38. Workflow
    39. 39. Content - Write a script (or at least pretend on a napkin)
    40. 40. short - sweet funny - interesting weird - entertaining shocking - scary be dramatically different
    41. 41. remember the audience why should they care?
    42. 42. Capture rubber + road
    43. 43. Keep it simple video blog ≠ studio production
    44. 44. The power of a video blog is not in the production value... it’s the speed of delivery, relevance of the story, & value added to the conversation!
    45. 45. Edit
    46. 46. slash & burn
    47. 47. Tell a concise story. Make others look good. Truth is stranger than fiction.
    48. 48. bumpers (watched TV lately)
    49. 49. format? iTunes http://www.apple.com/itunes/whatson/podcasts/specs.html YouTube http://www.youtube.com/t/howto_makevideo blip.tv http://blip.tv/learning/export/
    50. 50. web ready format?
    51. 51. Post
    52. 52. Platform free vs. paid http://youtube.com http://blip.tv http://seesmic.com http://viddler.com http://vimeo.com
    53. 53. blog format comments, interaction, actual conversations
    54. 54. What is an RSS feed? Most video platforms automatically create RSS feeds but... http://feedburner.com
    55. 55. Market
    56. 56. submit to iTunes, Podcast Alley, Yahoo, etc.
    57. 57. digital marketing tools
    58. 58. show your best stuff! not everything
    59. 59. free, cheap, cool
    60. 60. get others to market for you - chicklets, badges, user submitted content, etc.
    61. 61. Hardware
    62. 62. Basic direct to digital! (computer, digital video camera, Flip, digital still camera, webcam, mobile device)
    63. 63. Intermediate digital tape (MiniDV camera, pro-sumer level)
    64. 64. Pro Hire a production company :)
    65. 65. My Tools: Canon SD-750 Panasonic PV-GS70 MacbookPro w iSight Sony HDR FX1 Aiptek HD GVS
    66. 66. digital vs. tape
    67. 67. a word about lighting use it!
    68. 68. a word about audio people will tolerate crappy video, but not crappy audio!
    69. 69. wireless mic, usb plug in mic, shotgun mic, etc.
    70. 70. the simpler system the better
    71. 71. dedicated hard drive (and back it up)
    72. 72. accessories stands, lighting, tripod, cables, adapters, racks, power strips, etc.
    73. 73. Software
    74. 74. offline tools iMovie, Quicktime, Final Cut (Pro), Adobe Premier, Windows Movie Maker, etc.
    75. 75. online tools livestream.com, jumpcut.com, motionbox.com eyespot.com,
    76. 76. Live video tools • blogTV • Justin.tv • Kyte • LiveCast • Livestream • make.tv • Stickam • Twitcam • ubroadcast • Ustream
    77. 77. More video tools flixwagon.com qik.com livevideo.com veetle.com twitvid.com 12seconds.tv glomera.com mobatalk.com yfrog.com
    78. 78. iTunes (you need this... trust me)
    79. 79. blog wordpress, movable type, blogger, custom, and enterprise level
    80. 80. RSS feedburner.com sourceforge.com
    81. 81. Build - Do
    82. 82. switch to macbook (not a subliminal ad - just a note for me)
    83. 83. Build - Q&A
    84. 84. Launch - Learn
    85. 85. small is the new big
    86. 86. passion is key personality matters
    87. 87. set clear start and stop points
    88. 88. do what you say you are going to do!
    89. 89. look back to the mini-bizplan
    90. 90. keep it fresh and fun
    91. 91. Marketing
    92. 92. get others to talk about you
    93. 93. do cool stuff (dramatically different)
    94. 94. Launch - Do
    95. 95. Yay We just did it!
    96. 96. Thank You! please contact me jose@thinkjose.com twitter.com/thinkjose 423.943.5262
    97. 97. (5 Bonus Tips) How not to be lame:
    98. 98. 1. know your audience
    99. 99. askaninja ≠ pirates
    100. 100. learn spanish ≠ latinos
    101. 101. TWiT ≠ noobs
    102. 102. 2-way interaction.
    103. 103. 2. good equipment is cool (and cheap).
    104. 104. $99
    105. 105. digital camera video camera
    106. 106. firewire and usb rock
    107. 107. 3. Be prepared.
    108. 108. You don’t have to be an expert - but it helps.
    109. 109. do your homework.
    110. 110. Passion is key.
    111. 111. 4. um, like... edit.
    112. 112. Be kind to your guests.
    113. 113. Edit for flow.
    114. 114. lean & mean
    115. 115. 5. do like the pros do
    116. 116. intro/outro
    117. 117. theme songs rock
    118. 118. don’t steal music
    119. 119. pre-announce
    120. 120. wrap it up
    121. 121. 5.5 have fun
    122. 122. successful video blogs mix passion, fun, and interactivity.
    123. 123. It’s really over… I promise.

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