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Podcasting 101

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A primer on how to turn your voice into a brand through podcasting.

+ What is podcasting?
+ Why is podcasting such a powerful marketing tool?
+ How can I create my first podcast?
+ How can I publish my podcast?

Delivered at the San Antonio Online Marketing Meetup on April 30, 2015

Published in: Marketing, Technology
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Podcasting 101

  1. Podcasting 101 Turning Your Voice Into A Brand
  2. @Palumbo p@lumbo.me Joseph Palumbo josephpalumbo.com
  3. PENCILS DOWN
  4. ➡What is podcasting ➡Why is podcasting such an effective marketing tool ➡How to create your first podcast ➡How to publish your podcast
  5. “Why should I listen to this guy?”- Every Smart Audience
  6. Lessons Learned
  7. What is podcasting?
  8. Who has listened to a podcast?
  9. Podcasting is…
  10. Internet Radio?
  11. Audio Blog Posts?
  12. Highly Indexable On-Demand Easily Consumable
  13. Podcasts can be consumed actively or passively
  14. Passive Content Active Learning
  15. Gaining in popularity
  16. 163% increase between 2006 to 2012 *Edison Research via Forbes Magazine
  17. 49% of Americans know about podcasts
  18. 43% of 2.6B downloads were from mobile devices
  19. So why is podcasting such an effective marketing tool?
  20. People like to be entertained
  21. Your expertise becomes your listeners ENTERTAINMENT
  22. Storytelling is a powerful way to communicate your value prop
  23. People like to learn more than they like to be taught
  24. Cult of Personality
  25. People who do it well…
  26. Even big companies do it…
  27. The Rackspace ProdCast
  28. Creating your first podcast… …Planning
  29. Picking a show topic
  30. Old Logic: Be an expert
  31. New Logic: Become an expert
  32. Don’t make a living on what you already know. Making a living on what you can learn.
  33. Simple Find the core idea
  34. Unexpected Grab people’s attention by surprising them
  35. Concrete Make sure an idea can be grasped and remembered
  36. Credible Make it believable
  37. Emotional Help people see/feel the importance
  38. Stories Empower people to use an idea through narrative
  39. Show Format - Monologue - Interview - Panel
  40. Show Scope - Specific Topic - Temporal
  41. Show Style - Scripted vs. Extemporaneous - Produced vs. Raw - Formal vs. Casual
  42. You should be able to list 10 episodes
  43. Creating your first podcast… …Gear
  44. Quality Matters
  45. Quality Matters… …but don’t let it stop you
  46. Hardware Microphones
  47. Whatever your budget spend the majority of it on your microphone(s)
  48. Condenser vs. Dynamic
  49. Condenser Microphones • Less expensive • More “live” than “studio” • Pick up a lot of ambient noise Dynamic Microphones • More expensive • Tighter “studio” sound • Small recording range • Require more gain (pre-amp) Yeti Blue USB Connection $120 Shure SM7B XLR Connection $350
  50. Phantom Power?
  51. USB vs. XLR
  52. USB Microphones • Plug and Play • Digital to digital signals • Require a mixer if you want to use more than one XLR Microphones • Require a “digital audio interface” to convert analog to digital • Support for more professional equipment
  53. Get a stand
  54. Connect you mic…
  55. Computer vs. Digital Recorder
  56. XLR and Computers
  57. Digital Audio Workspaces
  58. GarageBand Logic Pro X Audacity Adobe Audition Audio Hijack Pro
  59. My Studio aka Palumdog Millionaire $tudio
  60. Environment Matters
  61. EXCITEMENT PLANNING RECORDING EDITING PUBLISHING The Podcasting Triangle
  62. EXCITEMENT PLANNING RECORDING EDITING PUBLISHING The Podcasting Triangle
  63. I’ve recorded. Now what?
  64. I’ve recorded. Now what?
  65. Hosting
  66. Libsyn PodOmatic Soundcloud PODCASTS.com Seriously Simple Podcasting Squarespace
  67. Publishing
  68. Beginner Mistakes
  69. • Don’t let your podcast run too long, always have a show plan • If you’re interviewing…SHUT UP • Record one minutes of test audio before you start • Have a backup recorder • Be aware of ambient sound • Prep your guests • Listen to the entire recorded episode
  70. Podcasting Resources
  71. • podcastalley.com • podcastcastmethod.co • podcast411.com • Pat Flynn’s Tutorial - How to start a podcast
  72. Questions?

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