Introduction to iPhone and iPad development for people seeking to get their content onto those platforms. http://www.spoilrr.org

1. Getting Your Content
onto the
iPad/iPhone Platform
A look at the development process,
timescales, and revenue flows
Christopher Drum @ http://development.christopherdrum.com

2. iPhone/iPad Platform
Mature development platform called Cocoa
iPhone / iPhone 3G / iPhone 3GS /iPod Touch
50M iPhones and 35M iPod Touches (April 2010)
Captured 72% of Japanese sales last year
iPad
450K units in the first four days
May be the creation of an entirely new platform
The App Store is the killer app.

3. “I want to sell my content on the iPad!”
…is not “an idea for an iPad application.”
Scope is ill-defined.
Destination is ill-defined.
Content publishing options already exist.
Scope: what does the software encompass?
Destination: what are we building?
Content options: why not just iBookstore?

4. In a Nutshell,
the Development Process
Requirements Requirements Gathering What the software should do.
Specifications Writing How it should do it.
Design
Planning and Scheduling What should be done, when.
Art Assets Sound Assets Code
Implementation • Icon • In-app music • Zeros The “Real Work”
• Splash screen • Sound effects • Ones
• In-app assets • Startup sound
Verification Testing!!! Often forgotten!
App Store Submission 80 pages of requirements, 3 to 6 weeks
Distribution
Marketing Obviously.
Maintenance Bug fixes, feature requests, etc. Almost ALWAYS forgotten.

5. Developer
vs.
Programmer

6. RPG?
Tie-In
Novella? JRPG?
Single Eastern New
Puzzle?
Player? Flavor? York?
You
Are Game? Action?
Here
Multi- Western
Action? Japan?
Player? Flavor?
Bonus
D&D?
Video
Content?
CYOA?
Programmers Need a Roadmap
(and so do you)
Things that seem so obvious to you, may not be at all obvious to
a programmer.
Disambiguation is key!

7. A Developer is not necessarily
a Programmer, and vice versa
A developer can help you make your roadmap
A roadmap tells you when you’re “done”
The more details you give a programmer, the better.
It is impossible to give “too much” detail
Asking someone to write a program does not de facto
mean that person can also help you develop your idea
These two concepts are often mutually exclusive, but
many (yours truly *ahem*) can offer both services

8. In a Nutshell,
the Development Process
Requirements Requirements Gathering What the software should do.
Specifications Writing How it should do it.
Design
Planning and Scheduling What should be done, when.
Art Assets Sound Assets Code
Implementation • Icon • In-app music • Zeros The “Real Work”
• Splash screen • Sound effects • Ones
• In-app assets • Startup sound
Verification Testing!!! Often forgotten!
App Store Submission 80 pages of requirements, about 2 weeks (?)
Distribution
Marketing Obviously.
Maintenance Bug fixes, feature requests, etc. Almost ALWAYS forgotten.

9. Self Publishing

10. Books
iBookstore publishes in Rights remain yours
the ePub format
(document is essentially Can build a custom
one long page) iPhone app out of your
content, like Pixel Mags
You must work through
an “Apple Certified Comics have embraced
Aggregator” in-app purchasing
Lulu and Smashwords
are two such companies

11. Music
iTunes publishes in Aggregator like CDBaby,
Protected AAC for DRM, Catapult, and Tunecore
as well as non-DRM AAC will publish your music to
their distribution affiliates
iDevices support AAC,
protected AAC, HE-AAC, Rates and royalty cuts
MP3, MP3 VBR, Audible, depend on the company;
Apple Lossless, AIFF, and Rights remain yours
WAV
Other distribution
iTunes is not the only way channels: Amazon.MP3,
to obtain media for the Rhapsody, Aime St.,
iDevices! Shockhound, Myspace
Music, Lala, and more

12. Video
For free video, there is Like books and music,
the Video Podcast route pairing with an
Aggregator is necessary
Apple recommends for
iDevices (including Tunecore.com will
Apple TV) H.264 video publish your video to
with AAC-LC audio, their affiliates for a flat-
saved as an M4V file. rate fee; all rights and
royalties are yours
iPhone supports 640x480,
Apple and iPad up to CDBaby also does video,
720p but takes about 9% from
net

14. Apps Expect up to three months development time.
Approval process averages 3 to 6 weeks.
}
Payments are monthly.
The only medium an artist
can upload directly.
Books
Music All Aggregators say to expect a 4 to 8 weeks.
Payments are monthly.
Video

15. $

16. Direct Through
(via App Store)
3rd Party
$99/yr Registration Fee (iTunes, via Smashwords)
Developer/Programming @ $100-150/hr
Graphic Art services @ $50-75/hr
Apple Smashwords You
TuneCore, one album @ $46.99 flat-rate
Apple
You 30%
30%
60% 10%
70%
Source: “How Are Royalties Calculated?”
http://www.smashwords.com/about/supportfaq#Royalties

17. Two More Options
In-App Purchasing iAd

18. Christopher Drum
http://development.christopherdrum.com