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Podcasting Demystified Forever


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How to get started with podcasting

Published in: Business, Technology
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Podcasting Demystified Forever

  1. 1. Podcasting Demystified Forever!! <ul><li>by Paul Dunay </li></ul><ul><li>Global Director of Integrated Marketing </li></ul>
  2. 2. Agenda <ul><li>What is a Podcast? </li></ul><ul><li>3 Steps to Making a Podcast </li></ul><ul><li>5 Ways to Record a Podcast </li></ul><ul><li>3 Ways to Edit a Podcast </li></ul><ul><li>5 Steps to Publishing a Podcast </li></ul><ul><li>7 Tips to Better Podcasts </li></ul><ul><li>9 Ways to Make Money from Podcasting </li></ul>
  3. 3. What’s a Podcast?? <ul><li>Podcasting is one of the most exciting and wonderfully disruptive technologies </li></ul><ul><li>Podcasting puts the power to communicate into the hands of the individual </li></ul><ul><li>You only need a microphone, a computer and something to share with the rest of the world </li></ul><ul><li>You do not need a iPod to listen to podcasts, make podcasts, or learn about podcasts </li></ul><ul><li>Podcasts are just simple MP3 sound files </li></ul><ul><li>Combined with RSS and Blogs make for a powerful distribution and communication system </li></ul>
  4. 4. 3 Steps to Making a Podcast <ul><li>Record </li></ul><ul><li>Edit </li></ul><ul><li>Publish </li></ul><ul><li>Devil is in the details which is what we are going to cover here tonight! </li></ul>
  5. 5. 5 Ways to Record a Podcast <ul><li>Talkshoe </li></ul><ul><li>Olympus Digital Voice recorder </li></ul><ul><li>Quick Tap Recorder </li></ul><ul><li>Splitting Device </li></ul><ul><li>Hire a Studio </li></ul>
  6. 6. 1 st Method to Record a Podcast <ul><li>Talkshoe </li></ul><ul><li>Pros </li></ul><ul><li>Easy to use </li></ul><ul><li>Easy to publish </li></ul><ul><li>Live Show </li></ul><ul><li>Cons </li></ul><ul><li>Hard to edit / once and done </li></ul><ul><li>Quality may vary </li></ul>
  7. 7. 2 nd Method to Record a Podcast <ul><li>2) Olympus Digital Voice Recorder </li></ul><ul><li>Pros </li></ul><ul><li>Super Easy! </li></ul><ul><li>Super Portable! </li></ul><ul><li>Cons </li></ul><ul><li>Background Noise </li></ul><ul><li>Overall Quality </li></ul>
  8. 8. 3 rd Method to Record a Podcast <ul><li>3) QuickTap </li></ul><ul><li>Pros </li></ul><ul><li>Very Easy </li></ul><ul><li>Portable </li></ul><ul><li>Cons </li></ul><ul><li>Combines both callers into one line </li></ul><ul><li>Interviewer louder than Interviewee </li></ul>Available at BSW 800-426-8434
  9. 9. 4 th Method to Record a Podcast <ul><li>4) Splitter </li></ul><ul><li>Pros </li></ul><ul><li>Splits Interviewer/ee on different channels </li></ul><ul><li>Great Quality </li></ul><ul><li>Can add music underneath conversation </li></ul><ul><li>Cons </li></ul><ul><li>Not portable </li></ul><ul><li>Not Easy </li></ul>Available at BSW 800-426-8434
  10. 10. 5 th Method to Record a Podcast <ul><li>5) Hire Studio </li></ul><ul><li>Pros </li></ul><ul><li>Very Easy </li></ul><ul><li>Super Quality </li></ul><ul><li>Cons </li></ul><ul><li>Expensive </li></ul><ul><li>Cancellations can be costly </li></ul>
  11. 11. 3 Ways to Edit a Podcast <ul><li>SoundForge (PC) </li></ul><ul><li>GarageBand (Mac) </li></ul><ul><li>Find a Local Studio </li></ul>
  12. 12. 5 Steps to Publishing a Podcast <ul><li>Get a URL </li></ul><ul><li>Start a blog </li></ul><ul><li>Create the RSS feed </li></ul><ul><li>Be sure to complete your ID3 tags (for iTunes) </li></ul><ul><li>Start publishing! </li></ul>
  13. 13. 7 Steps to Better Podcasts <ul><li>No “shovelware” & No direct selling - Transparency is the key </li></ul><ul><li>Formats: Newsletter format, Blog-like rant, Radio show w/ guest interviews, Readers Digest format </li></ul><ul><li>Use strong call to action </li></ul><ul><li>Commit to a series – Frequency: weekly </li></ul><ul><li>Keep it short: 5 – 7min (ideal) </li></ul><ul><li>Costs: $0 - $1000 – quality varies </li></ul><ul><li>Use iTunes but don’t expect much traffic flow </li></ul>
  14. 14. 9 Ways to make Money with Podcasting <ul><li>Become a podcast consultant </li></ul><ul><li>Start a full-service podcasting company like podango. </li></ul><ul><li>Form a podcast network like podtech and offer services. </li></ul><ul><li>Charge for premium content – If your content is that valuable, charge for it. </li></ul><ul><li>Podcast advertising – Companies like Kiptronic will do audio ad insertions and share the revenue. </li></ul><ul><li>Solicit donations from listeners – PayPal has an app you can put on your site that will allow folks to leave you a tip. </li></ul><ul><li>Score valuable schwag – Barter with companies for things you need to keep your podcast series going. </li></ul><ul><li>Employ a sponsorship model – ex Mommycast, which keeps its product recommendations really relevant to its audience. </li></ul><ul><li>Build a huge following and sell your company – ex WallStrip, bought by CBS, tapped into a huge audience, and it paid off! </li></ul>
  15. 15. How to contact me? Paul Dunay Global Director of Integrated Marketing   BearingPoint, Inc Management & Technology Consultants   Office: 212.896.4078 Mobile: 917.306.8440 [email_address] Don’t miss my blog …