If you struggle with creating and distributing content, this presentation I recently gave at Big Digital - Australia's premier digital marketing conference, will make your year! It's about working smarter, not harder. Discover how you can amplify your amazing content across the digital and social channels and reach your ideal audience, drive valuable traffic to your website and gain new customers.

2. Hello, I’m Mikyla Gilbert,
Ideas Chick and
Creative Director at
Newstyle Media.
Mikyla Gilbert
@MikylaG
#ideaschick and #newstylemedia
@ideaschick

3. FACEBOOK
1. Post a link of your blog onto
your business Facebook
page in the morning early
in the week –
Monday or Tuesday
@MikylaG #BigDigitalADL

4. FACEBOOK
2. Schedule a second post link to your blog
on your business Facebook page in the
a@ernoon on another day of the week –
Thursday or Friday
You can do this a week or two apart if you don’t post o@en on your page.
@MikylaG

5. FACEBOOK
3. Schedule a third post link to your blog
on your business Facebook page in the
evening on another day of the week.
Maybe a Wednesday.
You can change up the wording and use a different photo or image.
@MikylaG

6. FACEBOOK
4. Schedule a fourth post link to your blog
on your business Facebook page on the
weekend - Maybe a Saturday morning
or Sunday evening.
@MikylaG

7. FACEBOOK
5. Share the Facebook post onto your
personal page to share with your
contacts.
@MikylaG

8. FACEBOOK
6. If your team and company staff feel
comfortable, ask them to do them
same. If you all have 500 friends you
can quickly build up a substanPal
Facebook reach.
@MikylaG

9. FACEBOOK
7. Share the post on any industry or
geographical Facebook Groups you
are a member of.
@MikylaG

10. FACEBOOK
8. If you have an original video as part of
the blog, upload it naPvely to Facebook
and link to the blog.
@MikylaG

11. FACEBOOK
9. If you feel confident jump onto Facebook
Live and let your audience know about the
blog post you’ve published, what it’s about
and how it might help them.
Make sure you go back and add a hyperlink to the blog post a@er you have finished
broadcasPng.
@MikylaG

12. FACEBOOK
10. Take one of the best quotes or really
powerful facts from the blog and turn it
into an image that will stand out.
Make sure you add a hyperlink to the blog post. Consider using free design
so@ware like Canva.
@MikylaG

13. FACEBOOK
11. If the blog post is evergreen (sPll
relevant) don’t be afraid to repost it a
few weeks later, then again and again,
and again throughout the year.
You can use different intro wording and images if you like to mix it up a bit.
@MikylaG

14. FACEBOOK
12. Create a video adverPsement to drive
traffic to your blog.
@MikylaG

15. FACEBOOK
13. Create a carousel adverPsement using
different images, different facts or
helpful points in the blog.
@MikylaG

16. FACEBOOK
14. Create an adverPsement to promote
the blog to your email list.
@MikylaG

17. FACEBOOK
15. Create an adverPsement to promote
the blog to a look-alike audience.
@MikylaG

18. FACEBOOK
But remember if it works... And drives
valuable ideal traffic to your website and
converts… milk it!
@MikylaG #BigDigitalADL

19. TWITTER
16. ALWAYS…
and I mean ALWAYS
include a link in every
Tweet, every Pme.
Create a Bitly.com link to your blog post this will help you track click- throughs to
your blog post.
@MikylaG #BigDigitalADL

20. TWITTER
17. Create as many images (sized perfectly for
Twi`er) that work to promote what the blog is
about. If you can use quotes from the blog,
that’s great. You will surprise yourself, in some
cases I’ve been able to create 35+ unique
Tweets for the same blog.
Also, text over images always a`ract a`enPon, but just be sure to centre the text so it’s
not cut off in the feed.
@MikylaG

21. TWITTER
18. You’re probably using a scheduling tool,
so that’s great. When scheduling your
Tweets I want you to imagine it’s like a
schedule for a radio campaign. I like to
think of each hashtag as a different
staPon.
@MikylaG

22. TWITTER
19. Take a look at how o@en the hashtag feed is
filling up, if there are only 20 or so posts a
day, you might only schedule your blog
Tweet once every two days. But if it’s like
#Adelaide with a lifespan of about a minute
you might like to Tweet 5–10 a day.
@MikylaG

23. TWITTER
20. If the blog post is evergreen don’t be afraid
to repost it a few weeks later, and keep
scheduling it to reach new audiences. You
might also want to test out different
hashtags.
Remember if each Pme you post it, you get click-throughs, keep on posPng it.
@MikylaG

24. TWITTER
21. If your blog has been set up with a
Click To Tweet opPon, set up ready to
go Tweets for your readers to simply
Tweet out your blog for you. Winner!
@MikylaG

25. TWITTER
22. Share several of the Tweets onto your
personal Twi`er account to share with
your contacts. If your team and
company staff feel comfortable, ask
them to do them same.
Remember… If you all have 500 friends you can quickly gain tracPon with the Tweet.
@MikylaG

26. TWITTER
23. If you have a video as part of the blog,
try scheduling a set of Tweets that start
with the prefix [VIDEO] and see if that
increases your engagement.
@MikylaG

27. TWITTER
24. If you’re game, give Twi`er live
streaming a crack, or even Periscope to
give your blog some promoPon too.
@MikylaG

28. TWITTER
25. Upload video to your Tweets.
If the blog has a video or you can
use a relevant YouTube video,
embed it.
@MikylaG

29. TWITTER
26. Why not give GIFs a chance?
They are fun and really catch the
eye in the newsfeed.
@MikylaG #BigDigitalADL

30. YOUTUBE
27. Invest in creaPng video
for as many of your text blogs
as possible. 2017 is the year that it is
predicted that video will represent 74%
of all internet.
@MikylaG

31. YOUTUBE
28. Please make sure you have set up your
business YouTube account properly and
that every one of your videos has the
right tags and meta descripPons, to
greatly improve your search ranking.
@MikylaG

32. YOUTUBE
29. By adding video to your blog you
will greatly increase ‘time on
page’… yey! If you don’t have one
of your own, add a relevant one
from YouTube.
@MikylaG

33. YOUTUBE
30. Remember to embed the YouTube
video into your blog page so it can
be watched inside the blog.
@MikylaG

34. YOUTUBE
31. Never link to the video on YouTube
in your social media posts.
You want traffic to your website not
YouTube.
@MikylaG

35. YOUTUBE
It’s true, video has killed the radio star,
and in 2017 video has never been more
powerful!
So jump on the video bandwagon.
@MikylaG #BigDigitalADL

36. LINKEDIN
First make sure your business
LinkedIn and personal
LinkedIn pages and profile are
opPmised and complete.
@MikylaG

37. LINKEDIN
32. If the parPcular post is relevant to a
business audience, post a link of your
blog onto your business LinkedIn page –
driving traffic to your website.
@MikylaG

38. LINKEDIN
33. Share the LinkedIn post onto your
personal page to share with your
contacts.
@MikylaG

39. LINKEDIN
34. Ask your team and company staff to
share the post with their business
contacts.
@MikylaG

40. LINKEDIN
35. Make contact with some likeminded
industry connecPons via private messaging
in LinkedIn and let them know about the
arPcle you have published.
If they like it, they might kindly share it with their connecPons.

41. LINKEDIN
36. Take the blog post from your website and
rewrite the headline, and write an
introducPon to the arPcle with a LinkedIn
audience in mind, then share the blog or
part of the blog in a published post within
the LinkedIn plakorm.
@MikylaG

42. LINKEDIN
37. If the blog post is of great value to the
LinkedIn audience please repost it again
and if using scheduling so@ware,
schedule it across the year to reach
new audiences.
@MikylaG

43. LINKEDIN
38. If the blog post is gelng good tracPon,
consider adding some $s and
sponsoring the content.
@MikylaG

44. GOOGLE+
If you are not using Google+
to greatly increase your SEO,
you are missing out BIG Pme.
Google+ pages and posts are o@en at
the top of Google organic search.
Google owns Google+ = a no brainer!
@MikylaG

45. GOOGLE+
39. Post a link of your blog with a short
descripPon (featuring keywords) onto
your Google+ page every second for the
first three weeks – driving traffic to your
website.
@MikylaG

46. GOOGLE+
40. Schedule a second post link to your blog with
a larger chunk of text (maybe the first 200
words on your Google+ page every other day,
and invite readers to click the link for more
info.
Use a mix of images or quote images (just like you created for Twi`er, but in a
square format, like Instagram).
@MikylaG

47. GOOGLE+
41. Share the Google+ post onto your
personal Google+ page to share
with your contacts.
@MikylaG

48. GOOGLE+
42. If you have a video as part of the
blog, upload it natively to Google+
and link to the blog.
@MikylaG

49. GOOGLE+
43. If the blog post is evergreen (still
relevant) make sure you continue to
schedule posts promoting your blog
for weeks, month or heck even for
years.
@MikylaG

50. INSTAGRAM
Firstly, make sure your Instagram
profile is opPmised. Check that
the limited words you have to
describe your business feature
keywords for SEO search.
Remember, the only part of your Instagram account that Google will acknowledge is
your profile.
@MikylaG

51. INSTAGRAM
44. Create some special Instagram sized
images from your blog to use for
Instagram. Then in the description
share a bit about the blog and ask
people to click the website link in your
bio to read full article. Remember to tell
them how to find the blog.
@MikylaG

52. INSTAGRAM
45. Experiment with hashtags and
remember you can use up to
30 hashtags. Try using different
hashtags.
@MikylaG

53. INSTAGRAM
46. Take one of the best quotes or really
powerful facts from the blog and turn it
into an image that will stand out.
@MikylaG

54. INSTAGRAM
47. If you have a video that you have
created for your blog post, have a
teaser video created under 60 seconds
to promote the blog and post the video
naPvely on Instagram.
@MikylaG

55. INSTAGRAM
48. Repost the Instagram post to your
personal account.
@MikylaG

56. INSTAGRAM
49. If you don’t mind a camera being
shoved in your face or talking to your
smart phone, also consider a live
Instagram video to promote the blog.
@MikylaG

57. INSTAGRAM
50. Consider creaPng an Instagram Story
either with images, graphics or video,
or even a mix of all three.
@MikylaG

58. INSTAGRAM
51. If you’ve got a great post and it
engages your ideal audience.
Chuck some $s behind it as a
sponsored post.
@MikylaG

59. INSTAGRAM
52. Create an Instagram adverPsing
campaign promoPng your blog content.
It works, as long as your images are
good, real good!
@MikylaG

60. INSTAGRAM
53. If your blog content is good and the
images, visuals or video you have
created are engaging, please posPng
this promoPon again in a few months.
Don’t let good content die!
@MikylaG

61. PINTEREST
If you’re a business that wants
to reach a significantly large
demographic of women
(85% of the 146 million Pinterest
registered users are women) in any
industry, then you might want to look into
it a bit more in 2017. Awesome search!
@MikylaG

62. PINTEREST
54. Create as many images (sized perfectly
for Pinterest – long thin portrait
rectangles seem to work the best) that
work to promote what the blog is
about. Use text over images.
@MikylaG

63. PINTEREST
55. Turn your blog into a listical –
create a Pinterest image that lists
the top 3, top 5 or best 10…
@MikylaG

64. PINTEREST
56. Create an infographic to support the
facts or details in your blog post.
These are very popular on
Pinterest.
@MikylaG

65. PINTEREST
57. Create a ‘how to’ or DIY step by
step Pinterest post.
@MikylaG

66. PINTEREST
58. Save and share your Pins onto
several of your relevant business
Pinterest boards.
@MikylaG

67. PINTEREST
59. Save and share your business Pins
onto relevant personal Pinterest
boards.
@MikylaG

68. PINTEREST
60. Upload your blog original video
content to Pinterest too.
@MikylaG

69. PINTEREST
61. Repin your popular and best
performing pins again…
@MikylaG

70. PINTEREST
62. If your blog is a cracker… consider
putting your money where your
mouth is an use Promoted Pins.
@MikylaG

71. SNAPCHAT
Okay, so I’m not a huge user
or big fan of Snapchat, but
how can 150 million daily users
be wrong? Snapchat users are a
dedicated bunch and they watch more
an 10 billion video views a day!
What the? That’s huge.
@MikylaG

72. SNAPCHAT
63. Make a video of you promoting your
latest blog.
@MikylaG

73. SNAPCHAT
64. Create a Snapchat story of multiple
quotes, facts or details of your blog.
@MikylaG

74. EMAIL
Please in all the social media
excitement, do not forget your
most powerful content
distribuPon tool... Email.
@MikylaG #BigDigitalADL

75. EMAIL
65. Send your email database a teaser to
your blog using the first paragraph with
a learn more or read more
click-through to the blog.
@MikylaG

76. EMAIL
66. You can also send a link to the teaser
video or full video you have created for
the blog in an email newsle`er. Using
the word [VIDEO] in your email subject
line can boost your open rates by 19%.
@MikylaG

77. EMAIL
67. Don’t forget to email a link of the blog
to your team, or even the enPre
company. If it’s about what you do, and
it’s useful and educaPonal for your
ideal customers, it probably is to the
people who work there too.
@MikylaG

78. THANKS
Mikyla Gilbert
@MikylaG
#ideaschick and #newstylemedia
@ideaschick