You've begun investing in content marketing, but it still isn't getting the attention it deserves. Here's how a coordinated social media campaign can help.
We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that your target audience will want to share? That's precisely what we cover in our illustrated guide to Creating Immortal Content!
We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that your target audience will want to share? That's precisely what we cover in our illustrated guide to Creating Immortal Content!
The document is a content calendar for a social media marketing campaign titled "#FloridaorBust". It outlines planned blog posts, social media updates, and engagements across Facebook, Twitter, and Instagram over a 4-week period to promote fundraising goals. The calendar schedules blog writing, social sharing, polls, and post topics aimed at increasing brand awareness and engagement metrics by 20% through consistent branded content and community engagement.
This document provides guidance on using Twitter for business purposes. It begins with Twitter statistics that show the large user base and popularity of the platform. It then discusses best practices for setting up a Twitter account and profile, creating and sharing engaging content, growing a following organically, and measuring the results of Twitter marketing efforts. The key recommendations are to test whether your target audience is active on Twitter, consistently post high-quality content, engage with other users, and track metrics like impressions, engagements, leads and conversions.
This document provides information and guidance about using Pinterest for business purposes. It begins with statistics about Pinterest demographics and user behavior. It then outlines a 5 step process for businesses to get started on Pinterest: 1) Create an account, 2) Grow your audience, 3) Pin content, 4) Take your presence to the next level by adding boards and descriptions, and 5) Convert followers into leads and sales. The document emphasizes regular posting, engaging with others, and measuring analytics to improve performance over time.
20 REASONS WHY YOUR SOCIAL MEDIA STRATEGY IS DOOMED !!Simplify360
The document lists 20 reasons why a company's social media strategy may be doomed. Some of the key reasons included not responding to customers in a timely manner, having a social media manager who is not engaged on their own personal accounts, treating social media as only a means to sell products, and not tailoring the content to each individual social media platform. The document provides advice to learn from these mistakes and have a successful social media strategy going forward.
This document provides tips and strategies for using social media and online video for business purposes. It discusses leveraging popular platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest to find customers and promote your brand. Specific advice includes creating consistent, high-quality graphics and descriptions with keywords; automating and monitoring social media responses; optimizing for mobile; and identifying keyphrases to target in video content.
Leveraging Social Media for Audience Development.pptDesiree Forsyth
The document discusses strategies for using social media, particularly Facebook, to build an audience and drive engagement. It recommends putting valuable content or incentives "behind the gate" to encourage people to like your page. It also suggests forming partnerships with popular advertisers, using engaging photos rather than just cover shots, and getting your audience to share content by rewarding them. The document provides examples of apps and tools to help with social media integration and analytics.
We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that your target audience will want to share? That's precisely what we cover in our illustrated guide to Creating Immortal Content!
We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that your target audience will want to share? That's precisely what we cover in our illustrated guide to Creating Immortal Content!
The document is a content calendar for a social media marketing campaign titled "#FloridaorBust". It outlines planned blog posts, social media updates, and engagements across Facebook, Twitter, and Instagram over a 4-week period to promote fundraising goals. The calendar schedules blog writing, social sharing, polls, and post topics aimed at increasing brand awareness and engagement metrics by 20% through consistent branded content and community engagement.
This document provides guidance on using Twitter for business purposes. It begins with Twitter statistics that show the large user base and popularity of the platform. It then discusses best practices for setting up a Twitter account and profile, creating and sharing engaging content, growing a following organically, and measuring the results of Twitter marketing efforts. The key recommendations are to test whether your target audience is active on Twitter, consistently post high-quality content, engage with other users, and track metrics like impressions, engagements, leads and conversions.
This document provides information and guidance about using Pinterest for business purposes. It begins with statistics about Pinterest demographics and user behavior. It then outlines a 5 step process for businesses to get started on Pinterest: 1) Create an account, 2) Grow your audience, 3) Pin content, 4) Take your presence to the next level by adding boards and descriptions, and 5) Convert followers into leads and sales. The document emphasizes regular posting, engaging with others, and measuring analytics to improve performance over time.
20 REASONS WHY YOUR SOCIAL MEDIA STRATEGY IS DOOMED !!Simplify360
The document lists 20 reasons why a company's social media strategy may be doomed. Some of the key reasons included not responding to customers in a timely manner, having a social media manager who is not engaged on their own personal accounts, treating social media as only a means to sell products, and not tailoring the content to each individual social media platform. The document provides advice to learn from these mistakes and have a successful social media strategy going forward.
This document provides tips and strategies for using social media and online video for business purposes. It discusses leveraging popular platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest to find customers and promote your brand. Specific advice includes creating consistent, high-quality graphics and descriptions with keywords; automating and monitoring social media responses; optimizing for mobile; and identifying keyphrases to target in video content.
Leveraging Social Media for Audience Development.pptDesiree Forsyth
The document discusses strategies for using social media, particularly Facebook, to build an audience and drive engagement. It recommends putting valuable content or incentives "behind the gate" to encourage people to like your page. It also suggests forming partnerships with popular advertisers, using engaging photos rather than just cover shots, and getting your audience to share content by rewarding them. The document provides examples of apps and tools to help with social media integration and analytics.
Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
This document provides guidance on how to build an online personal brand. It recommends establishing a consistent narrative by sharing your point of view and backstory on your own website or blog. It also advises using LinkedIn and Twitter to tell your story through regular updates, joining groups, endorsing others, using hashtags, and live tweeting events. The goal is to craft a strong online presence through all digital activities and content shared across multiple platforms.
How to get started with Flickr - Tere Datinguinoo - Social Digital AllyXmantin
The document provides a tutorial on how to get started with Flickr, an image and video hosting website. It outlines the steps to sign up for a Flickr account using a Yahoo email, upload photos from a computer or mobile device, invite contacts and find people to follow. Additionally, it shows how to create photo mounts, books and wraps using Flickr's printing features. The tutorial recommends exploring Flickr's other tools like stats and premium plans to drive more traffic.
Pinterest: 9 Ways to Drive Traffic to Your BlogWishpond
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Read more at: blog.wishpond.com
Why Size Matters
Social Media is an incredibly capricious and fickle beast. With more and more emphasis being placed on visuals in day to day outreach it’s very easy to send the wrong message out to your audience. It also doesn’t help that even when your visuals are on point, that the social networks change so much your imagery gets cropped, cut up and poorly displayed.
This talk won’t just list the do’s and don’ts of social imagery but will take an introspective look at the way we communicate online, and the best ways in which to engage with your audience.
This document discusses Google Plus and its value for bloggers. It notes that Google Plus has over 540 million monthly active users, making it one of the top three largest social networks. The document provides tips for using Google Plus to build authority through SEO, develop active communities, and build relationships with readers and other bloggers. It promotes using features like profiles, public posts, circles, communities, and Hangouts to engage with others on Google Plus. In particular, it emphasizes how Hangouts and Hangouts on Air allow users to collaborate professionally, build real relationships, and potentially reach thousands of viewers like celebrities who have used the tools.
Leveraging Social Media for Events including Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and YouTube - Emailing, Blogging, Internet Marketing
The document provides best practices for implementing the Facebook Like button on a website to drive engagement. It recommends adding Open Graph tags to control how the site appears on Facebook, positioning the Like button prominently above content to increase clicks, enabling comments to encourage interactions, showing faces of friends who liked the content to influence others, and using Facebook Insights to optimize button placement based on metrics.
This document provides tips for leveraging visitors from Twitter to drive traffic to a website. It recommends finding influential Twitter users in relevant topics to follow and engage with. It also suggests adding a "tweet this" button and social sharing links to make it easy for readers to share content from the site on Twitter and other social networks. Proper use of retweets and asking for retweets strategically can also help spread key content and engage the Twitter community.
#NindyAlanWedd
SOCIAL MEDIA WEDDING BROADCAST
An Optimizing Use of Social Media Broadcast Through Visual Contents Engagement by Creating A Compelling Stories.
The Story Title :
" Stories of Nindy & Alan Journey To One Moment In Time "
Presentation on free tools you can use in building your web site, prepared for and presented at MagNet 2010, Canada's premiere conference for magazine professionals.
The document lists various social media platforms, apps, and technology companies including Facebook, YouTube, Google, WeChat, Twitter, Instagram, Uber, LinkedIn, TikTok, eBay, Dropbox, Evernote, Blogger, Apple, Tumblr, Skype, Pinterest, Viber, Amazon, WordPress, FeedBurner, and Android. It also mentions categories such as social media, file management, mapping, cloud computing, and presentation or visualization.
This document provides tips for creating and optimizing a Facebook page. It discusses how creating a Facebook page can help generate money and provides steps for setting up a page. It also offers advanced tips for a page such as embedding links, geotargeting posts, adding videos, customizing the profile picture, grabbing a vanity URL, and using static FBML and social plugins to enhance the page. The overall message is that setting up a professional Facebook page and utilizing advanced features can help businesses promote themselves and engage with customers.
This document provides 30 tools to help with guest blogging. It begins by outlining the benefits of guest blogging such as getting connected, exposure, links and relationships. It then notes that Google makes guest blogging difficult and provides the tools to make the process more efficient. The tools are grouped into categories like finding opportunities, outreach, content creation and lastly utilizing Google search queries and one's own mind.
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...Cindy Ratzlaff
Advanced Facebook marketing ideas that will help your book, brand or business stand out from the crowd on the largest social media platform available today. Using these tips, tools and techniques, you'll learn which applications will let you pull your Twitter, Pinterest and Instagram accounts into custom tabs on Facebook, my favorite tool for creating Facebook cover photos that wow, easy to use contest tools to help increase fan engagement and so much more. Your book, brand or business deserves a well thought out social media plan to attract your ideal reader, client or customer and engage them for a long (and profitable) relationship. Take advantage of every inch of marketing and promotional real estate available to every Facebook business page owner with these 15 rock star ideas.
The document discusses how to optimize calls-to-action on Facebook posts. It defines engagement calls-to-action as prompting likes and comments, while interaction calls-to-action prompt clicks and lead to measurable ROI. When crafting engagement calls, use one clear call-to-action per post, make it interesting with images and questions that encourage likes and comments, and ask for feedback. For interaction calls, intrigue users without giving everything away so they are compelled to click the link.
This document discusses how Likemastr helps brands leverage the marketing potential of social networks beyond just Facebook pages. It highlights how Likemastr allows brands to publish directly to people who have liked various social objects (webpages, videos, articles, etc.). This provides benefits like easier audience segmentation, scheduling posts, analytics on post performance, and moderating reactions. The document concludes by noting that both content publishers and large brands can benefit from Likemastr's tools to improve their social media marketing.
This document presents 15 outside the box SEO tools for finding topics, creating content, acquiring targets, laying groundwork, improving outreach, and maximizing value. It recommends tools like Google Trends, Topsy, MemeGenerator, Visual.ly, Prezi, Rookies App, Infogr.am, HARO, Topsy, Muck Rack, FollowerWonk, Buffer, Raven Scheduling, MailVU, RavenTools CRM, DomainTools, and SpyOnWeb. The document was presented by Ben Cook, co-founder of SEOcoaches.com, and graphics were provided by Jim Cook.
Second part of a two-part workshop on social media best practices for libraries. The second part covers individual social media channels, including Facebook, Twitter, Instagram, Youtube, and Pinterest.
This document provides guidance on how to build an online personal brand. It recommends establishing a consistent narrative by sharing your point of view and backstory on your own website or blog. It also advises using LinkedIn and Twitter to tell your story through regular updates, joining groups, endorsing others, using hashtags, and live tweeting events. The goal is to craft a strong online presence through all digital activities and content shared across multiple platforms.
How to get started with Flickr - Tere Datinguinoo - Social Digital AllyXmantin
The document provides a tutorial on how to get started with Flickr, an image and video hosting website. It outlines the steps to sign up for a Flickr account using a Yahoo email, upload photos from a computer or mobile device, invite contacts and find people to follow. Additionally, it shows how to create photo mounts, books and wraps using Flickr's printing features. The tutorial recommends exploring Flickr's other tools like stats and premium plans to drive more traffic.
Pinterest: 9 Ways to Drive Traffic to Your BlogWishpond
So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?
Do you promote it well on Pinterest?
When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?
Here are 9 actionable methods to drive traffic from Pinterest to your blog.
Read more at: blog.wishpond.com
Why Size Matters
Social Media is an incredibly capricious and fickle beast. With more and more emphasis being placed on visuals in day to day outreach it’s very easy to send the wrong message out to your audience. It also doesn’t help that even when your visuals are on point, that the social networks change so much your imagery gets cropped, cut up and poorly displayed.
This talk won’t just list the do’s and don’ts of social imagery but will take an introspective look at the way we communicate online, and the best ways in which to engage with your audience.
This document discusses Google Plus and its value for bloggers. It notes that Google Plus has over 540 million monthly active users, making it one of the top three largest social networks. The document provides tips for using Google Plus to build authority through SEO, develop active communities, and build relationships with readers and other bloggers. It promotes using features like profiles, public posts, circles, communities, and Hangouts to engage with others on Google Plus. In particular, it emphasizes how Hangouts and Hangouts on Air allow users to collaborate professionally, build real relationships, and potentially reach thousands of viewers like celebrities who have used the tools.
Leveraging Social Media for Events including Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and YouTube - Emailing, Blogging, Internet Marketing
The document provides best practices for implementing the Facebook Like button on a website to drive engagement. It recommends adding Open Graph tags to control how the site appears on Facebook, positioning the Like button prominently above content to increase clicks, enabling comments to encourage interactions, showing faces of friends who liked the content to influence others, and using Facebook Insights to optimize button placement based on metrics.
This document provides tips for leveraging visitors from Twitter to drive traffic to a website. It recommends finding influential Twitter users in relevant topics to follow and engage with. It also suggests adding a "tweet this" button and social sharing links to make it easy for readers to share content from the site on Twitter and other social networks. Proper use of retweets and asking for retweets strategically can also help spread key content and engage the Twitter community.
#NindyAlanWedd
SOCIAL MEDIA WEDDING BROADCAST
An Optimizing Use of Social Media Broadcast Through Visual Contents Engagement by Creating A Compelling Stories.
The Story Title :
" Stories of Nindy & Alan Journey To One Moment In Time "
Presentation on free tools you can use in building your web site, prepared for and presented at MagNet 2010, Canada's premiere conference for magazine professionals.
The document lists various social media platforms, apps, and technology companies including Facebook, YouTube, Google, WeChat, Twitter, Instagram, Uber, LinkedIn, TikTok, eBay, Dropbox, Evernote, Blogger, Apple, Tumblr, Skype, Pinterest, Viber, Amazon, WordPress, FeedBurner, and Android. It also mentions categories such as social media, file management, mapping, cloud computing, and presentation or visualization.
This document provides tips for creating and optimizing a Facebook page. It discusses how creating a Facebook page can help generate money and provides steps for setting up a page. It also offers advanced tips for a page such as embedding links, geotargeting posts, adding videos, customizing the profile picture, grabbing a vanity URL, and using static FBML and social plugins to enhance the page. The overall message is that setting up a professional Facebook page and utilizing advanced features can help businesses promote themselves and engage with customers.
This document provides 30 tools to help with guest blogging. It begins by outlining the benefits of guest blogging such as getting connected, exposure, links and relationships. It then notes that Google makes guest blogging difficult and provides the tools to make the process more efficient. The tools are grouped into categories like finding opportunities, outreach, content creation and lastly utilizing Google search queries and one's own mind.
Facebook 201: 15 Super Easy and Inexpensive Ways to Create a Rock Star Facebo...Cindy Ratzlaff
Advanced Facebook marketing ideas that will help your book, brand or business stand out from the crowd on the largest social media platform available today. Using these tips, tools and techniques, you'll learn which applications will let you pull your Twitter, Pinterest and Instagram accounts into custom tabs on Facebook, my favorite tool for creating Facebook cover photos that wow, easy to use contest tools to help increase fan engagement and so much more. Your book, brand or business deserves a well thought out social media plan to attract your ideal reader, client or customer and engage them for a long (and profitable) relationship. Take advantage of every inch of marketing and promotional real estate available to every Facebook business page owner with these 15 rock star ideas.
The document discusses how to optimize calls-to-action on Facebook posts. It defines engagement calls-to-action as prompting likes and comments, while interaction calls-to-action prompt clicks and lead to measurable ROI. When crafting engagement calls, use one clear call-to-action per post, make it interesting with images and questions that encourage likes and comments, and ask for feedback. For interaction calls, intrigue users without giving everything away so they are compelled to click the link.
This document discusses how Likemastr helps brands leverage the marketing potential of social networks beyond just Facebook pages. It highlights how Likemastr allows brands to publish directly to people who have liked various social objects (webpages, videos, articles, etc.). This provides benefits like easier audience segmentation, scheduling posts, analytics on post performance, and moderating reactions. The document concludes by noting that both content publishers and large brands can benefit from Likemastr's tools to improve their social media marketing.
This document presents 15 outside the box SEO tools for finding topics, creating content, acquiring targets, laying groundwork, improving outreach, and maximizing value. It recommends tools like Google Trends, Topsy, MemeGenerator, Visual.ly, Prezi, Rookies App, Infogr.am, HARO, Topsy, Muck Rack, FollowerWonk, Buffer, Raven Scheduling, MailVU, RavenTools CRM, DomainTools, and SpyOnWeb. The document was presented by Ben Cook, co-founder of SEOcoaches.com, and graphics were provided by Jim Cook.
Ben Cook presented on SEO tools for blogging. He discussed using shorter URLs, keyword-rich meta data and internal linking, and ensuring proper 301 redirects. Cook also mentioned tools for site performance, SEO research, and listed additional tools like Google Analytics, Scribe SEO, and SEO for Firefox. He welcomed questions and provided his Twitter and email for further contact.
SEO & Social Media Mind Control - Harness the Power of PersuasionBen Cook
Social media and search engine optimization are becoming more and more entwined which makes understanding and harnessing the principles of influence and persuasion even more important.
Why do I recommend running limited PPC campaigns to help inform your SEO strategy? What does a searcher's intent have to do with your content strategy?
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.