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Gould Academy's Use of Social Media

Tucker Kimball of Gould Academy was nice enough to show our special SMBME&NH how the school uses social media.

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Gould Academy's Use of Social Media

  1. 1. Tucker Kimball Director of Communications @tuckerkimball
  2. 2. who is Gould Academy? <ul><li>Private, coed boarding school </li></ul><ul><li>Established 1836 </li></ul><ul><li>Bethel, Maine </li></ul><ul><li>250 students </li></ul><ul><li>Small school </li></ul><ul><li>Skiing & snowboarding </li></ul><ul><li>Experiential program </li></ul><ul><li>Relationships </li></ul>
  3. 3. in the beginning...just three year ago.
  4. 4. we added more to the repertoire.
  5. 5. there are rules. Publish, publish, publish. Don’t speak institutionally. Respond. SOCIAL, but don’t forget the media.
  6. 6. facebook
  7. 7. social media ROI <ul><li>Dedicated Coach </li></ul><ul><li>Email to lax players across country </li></ul><ul><li>Players discuss via online forum </li></ul><ul><li>Alum joins conversation </li></ul><ul><li>Coach creates Fan Page </li></ul><ul><li>Alum joins Page </li></ul><ul><li>Post: “Still wish we had 1 or 2 attackmen” </li></ul><ul><li>Alum sends email: “Potential Attackman” </li></ul><ul><li>Coach engages family </li></ul><ul><li>Visit leads to enrollment </li></ul>
  8. 8. how do we strategically leverage social media and other web tools to meet our goals?
  9. 9. current website
  10. 10. let them find you and help guide them through the funnel
  11. 11. great content & resources