Smartphone ownership and usage is widespread, with over half of UK residents owning smartphones. Smartphones are increasingly used for online activities, accounting for 28% of internet usage. Smartphone apps provide personalized services and advertisements, allowing companies to target mobile users. Popular apps like Sky Sports, Shazam, and iAds deliver customized sports updates, music identification, and mobile advertisements.

1. Smartphone Technology

2. Smartphone Statistics
• 52% of UK residents own smartphones.
• On average 4 Ferraris are sold on a
smartphone per month.
• Smartphone sales took over PC sales for the
last year.
• 28% of all internet use is on a smartphone.

3. iAds
• iAds is an mobile advertising platform from apple.
• Companies such as Nissan, Wonga and Capital one
used this in their campaigns.
• Nissan Leaf – Car Advert – Design car how you want
it.
• Capital one – Takes you to the interactive registration
page so you can set up and account.
• Wonga – Gives you the option to download the
application on to your device, or takes you to the app
if you already have it.

4. Sky Sports App
• This app provides all up to date sports activity.
• Provides users with information about
Football, Cricket, Rugby Union, Rugby League,
Golf, Tennis, Formula 1 and Boxing.
• Interviews and press conferences can be
shown online.
• Live streams can be shown with the Sky Go
app.

5. Shazam – Music App
• Recognises music from anywhere that is
playing.
• Tells you the name, artist and what year it
came out and was produced.
• Puts up a link to iTunes so that the song can
be purchased straight away.