1. DIGITAL FOOD
LOVER OVERVIEW

2. SHARING
Letting good food live
beyond the plate
Trend #1

4. PROVENANCE AND
SEASONALITY
A recognition that good
food defines your culture
and who you are
Trend #2

6. EXPLORATION
Back to basics with a
twist
Trend #3

8. QUALITY
Even in the hard times,
food lovers wont give up
good food
Trend #4

11. Food
Lovers
Apps
Social
Networks
Websites

12. Internet Usage Statistics, Europe (March 2011)

13. Global Mobile 3G Penetration
UK
41%
POLAND
51%
AUSTRALIA
66%
RUSSIA
5%
SAUDI
ARABIA
18%
NETHERLANDS
32%
GREECE
26%
EGYPT
7%
Global mobile statistics 2011

14. Global percentage of searches via a mobile device
32%
18%17%
17%
16%
Restaurants Automotive Consumer Electronics
Finance and Insurance Beauty and Personal
Global mobile statistics 2011

15. Global percentage of searches via a mobile device
32%
18%17%
17%
16%
Restaurants Automotive Consumer Electronics
Finance and Insurance Beauty and Personal
Global mobile statistics 2011
How are our
trends brought
to life here?

16. Food
Lovers
Apps

17. A great app will either save you time by using it, or be so good
you’ll make time to use it...

18. Food finding apps can act to do achieve the following:
Food Discovery
Spontaneity
&
Utility
Crowd
Sourcing
...These are not 3 different types of app

20. Over 5 million
downloads since 2008
5000+ reviewsGlobally recognised as
top worldwide food
app

25. Bangra Burger Bus - London Choc Star - London
Gastro Pod - Miami

28. Saatchi & Saatchi LA
Food Truck app

30. Food
Lovers
Apps
Social
Networks

31. -What's cooking?
-When?
-Portions?
-Cost?

33. Results:
- Albion Cafe is #2 Google
Search for ‘Fresh Bread
London’
- Albion Cafe has amassed
Over 1600 followers on
Twitter
The Albion Cafe,
Shoreditch, East London
Idea:
- Tweets sent when fresh
produce comes out of the
oven

35. Food
Lovers
Apps
Social
Networks
Websites

37. “Popular movement amongst true food lovers, for
food lovers who want to buy organic food from
local farmers”

39. -Widely regarded as the world’s #1
restaurant
-The philosophy at Noma is to
use only locally foraged seasonal
ingredients , turning them into
Nordic gastronomy cuisine

40. Access to professional ingredients