Presentation delivered by Steve Boese and Trish McFarlane to the Conference Board Senior HR Executive Conference, New York City, November 16, 2011.

1. How Social Tools Can Empower
a Global Organization
The Conference Board
Senior Human Resources
Executive Conference, November 2011
Trish McFarlane – St. Louis Children’s Hospital
Steve Boese – Oracle Corporation

2. Agenda
• Current State of Social
• The Future of Work
• Growth
• Innovation
• People
• Action Plans

3. Let’s Level Set…

9. In some ways, you’ve come to a fork in the road – the direction
you choose says much about your organization, it’s culture,
and your leadership styles

10. Social and The Future of Work:
Growth

11. Revenue
YouTube – “Overall sales for Old Spice body-wash products
are up 11 percent in the last 12 months; up 27 percent in
the last six months; up 55 percent in the last three months;
and in the last month, with two new TV spots and the online
response videos, up a whopping 107 percent.”
Facebook – “Levi’s implemented “like” buttons on all
product pages last year, and more than 50% of its Cyber
Monday traffic came from Facebook.”
Twitter – “And while not everyone jumps on a deal for a
refurbished machine or other outlet-style bargains. the
company has been able to track sales that originated from
a Twitter click and led to other parts of Dell.com. If you
count those sales, @DellOutlet has led to more than $3
million in revenue for Dell.”

12. Mergers &
Acquisitions
"Various studies have shown that mergers have
failure rates of more than 50 percent. One recent
study found that 83 percent of all mergers fail to
create value and half actually destroy value.”
- Robert Holthausen -
Wharton

13. Mergers & Acquisitions
Company News Feed
Surfaces
Activity and Status. File
sharing
and suggested connections
Groups Feeds for
Department
or Interest Communities
Integration with traditional
Enterprise systems
“We’ve found Yammer to be an excellent tool for identifying and connecting to the
correct set of people for any given project, idea, or opportunity.”
-- Wilbur Swan, Senior Director of Product Management, ContactNet

14. Prediction Markets
How do we know if we
are
on the right track?
Will the new products
launch
on time?
Where should we invest
our
limited resources?
Who might have some
insights for us?

15. Prediction Markets
Prediction Markets let
everyone share their opinion,
and socialize these opinions
across the organization
Leaders and managers can
see summarized distributions
of predictions, and
breakdowns by department
and location
Comparisons can be drawn
between predictions and
more traditional methods of
forecasting and planning
Prizes and leader boards
drive
interest, participation, and
enthusiasm
By leveraging the insights of its diverse and knowledgeable employee
community, EA realized $15 - $20M in additional revenues as a result of optimizing
marketing spend on top quality game.

16. Social and The Future of Work:
Innovation

17. Innovation Via Crowdsourcing
PricewaterhouseCoopers
Mitra Best, US Innovations Leader at PwC
created Power Pitch, a firm-wide innovation
contest to crowd source ideas that could
potentially generate $100 million in revenue.
Received 779 ideas pitched coming
from nearly 60% of the firm’s
employees.
$100,000 prize to the winning team. The
contest provided leadership and career
development opportunities for the staff. If
even one of the ideas generated becomes a
$100 million line of service, it will dwarf the
costs of PwC’s investment in Power Pitch.

18. Innovating Patient Relationships
St. Louis Children’s Hospital
• Demonstrating medical and technical expertise
along with our spirit of caring via our YouTube
videos. We welcome our patients and share
stories of various medical situations.
• Looking at ways to use FourSquare and Twitter
to reach out to patient families
• Let’s take a look –
• http://www.youtube.com/user/ChildrensHospital
Stl#p/u/1/qdJypP2utoM

19. Hillary Clinton:The Participation
Age
“One of my goals upon becoming Secretary of State was to take
diplomacy out of capitals, out of government officer, into the
media, into the streets of countries. So from the very
beginning, in February 2009, I have tried to combine the
necessary diplomacy of government meetings, of creating
structures in which we enhance our participation government to
government, with people-to-people diplomacy. Because given
social media, given the pervasion now of communications
technologies everywhere, no leader is any longer able to
ignore his people.” Time Magazine

20. Social and The Future of Work:
People

21. Recruiting - LinkedIn

22. Recruiting - Twitter

23. Recruiting – Career Sites Going Social

24. Recruiting – Beyond Ads

25. Recognition and Rewards
“TheCompany News is perfect for our many employees who don’t sit at
mobile site Feed Employees can share activity
Surfaces to external social graphs.
desks and theAwards, and
Recognition, social elements like Live Recognition help build
personal relationships within our diverse workforce. These features
socializes activity
help us align all employees to our business goals.”
-Josh Karam, Director of Human Resources, Starwood Hotels

26. Social and The Future of Work:
Action Plans
• Start Thinking Social
• Find Advocates
• Walk the Talk
• Embrace the Crazy
• Tie Actions to Goals
• Don’t be Afraid

28. Contact us…
• Trish McFarlane –
o www.hrringleader.com
o www.twitter.com/TrishMcFarlane
o www.linkedin.com/in/trishamcfarlane
• Steve Boese –
o www.steveboese.squarespace.com
o www.twitter.com/SteveBoese
o www.linkedin.com/in/steveboese
o Steven.Boese@oracle.com