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Cloudforce essentials dublin breakout session
- 1. Getting the mostout of the Salesforce.com Foundation Program Jim Levi Strategic Account Manager Education Salesforce.com Foundation @jimmtlevi Chris Atwood Senior Account Manager Salesforce.com Foundation @freqflyer
- 2. Deliver social impactby using salesforce.com’s people & technology & reinvesting our resources. Create the social social enterprise; using our technology and ability to collaborate to accelerate solutions to society’s challenges
- 3. Growing our philanthropy Foundationteam Time Australia, France, India, Ireland, Japan, Singapore, UK, US, (next the Netherlands) Time 6 volunteer days per employee a year; 2012: 8,000 employees will give 100,000 volunteer hours 1% Equity Product Grants 2012: $6m granting around employee volunteering, healthy communities & nonprofit/education use of Salesforce Product 15,000 global nonprofits in 105 countries use donated & discount product Critical mass in Argentina, Australia, France, Germany, India, Ireland, Israel, Japan, Netherlands, New Zealand, Singapore, South Africa, UK, USA Focus on increased success of donated & discounted customers; CFL & partner & grantee strategy.
- 4. 10 free Purchase % licenses + additional discount grants licenses Nonprofit or Higher Ed Proceeds go back into Foundation cycle of sustainability
- 5. Deep Discounts AvailableAcross the Product Range
- 6. Delight Your Customersand Employees Social Customer Profile Employee Social Customer Social Networks Networks & Product Social Networks Collaborate Product & Partners Connect & Social Sell Marketing Social Enterprise Service & Social Engage Apps Automate & Extend
- 7. The Social EnterpriseDelivered Nonprofit Social Enterprise Mobile Apps Engagement & Service Advocacy Development Volunteer Case Management Management Collaboration Support Services Call Centers
- 8. Some of OurNonprofit Customers
- 9. A World LeadingUniversity through the Social Enterprise Student & Social Constituent Profile External Employee Social Engagement Networks Partners Recruiting Knowledge Enrolment Transfer Listen & and Analyze Registration Student Portals Alumni Collaboration Mgmt Career Student Services Service & Services Social Engage Teaching & Marketing Learning Automate & Extend
- 10. What Can EducationInstitutions do in the Cloud? Portals
- 11. Some of ourHigher Education Customers
- 12. Volunteer Ireland Eva EarlySalesforce.com Administrator
- 13. About Us • Volunteer Ireland • Volunteer Centres • Salesforce & us • Managing Salesforce
- 14. Key Tools • Mass Emailing • Reports & Dashboards • Ideas • Chatter & Chat • TaskRay, Vertical Response, Timba Surveys, Volunteers
- 16. Welcome to Radian6 HasanHousein @HasanHousein in/hasanhousein
- 17. Radian6 is theWorld’s Leader in Social Marketing Market Leadership Customer Success Technology Innovation 2,500+ Customers 150+ Million Sources 50% of Fortune 100 “One of the founding principles of Dell is Twitter “Firehose” really about listening and learning from our customers and being 17 Languages able to take that feedback and improve.” Social Hub Michael Dell, Chairman & CEO Mobile Access REST API
- 18. Transform Your Businesswith Radian6 Automate & Service Scale Engage Visualize Analyze Summarize Listen Mobile
- 19. Listen to Customerson Millions of Social Channels Analysis Dashboard Over 150 million sources Full Twitter “Firehose” 17 Languages
- 20. Analyze Social CustomerInsights Social Insights Demographics Social Insights Segmentation Campaign Management In-flight Targeting Insights Partners:
- 21. Engage with CustomersOn Their Terms, In Real Time Engagement Console Build Loyalty & Community Delight Customers with Social Service Build Pipeline
- 22. Visualize Social Trendsand Data REST API Social Media Command Centers Dynamic Visualization of Social Data Real-time Monitoring Radian6 Command Centers:
- 23. Listen Analyze Engage Social Media Social Media Social Social Social Profile Engagement Monitoring Filtering Analytics Insights Mobile
- 24. Social is Disruptingthe Enterprise Improved brand perception Executives Build customer loyalty Sales Drive donations Deliver customer service Marketing Promote Events R&D Service Recruit Volunteers Recruiting
- 25. Automate & ScaleSocial Across the Enterprise Social Hub Social Workflow Executives Automatically Route Posts to the Right People: Sales • Executives • Marketing Marketing • Sales R&D • Service Service • R&D • Recruiting Recruiting
- 27.
- 28. THANK YOU jlevi@salesforce.com catwood@salesforce.com
Editor's Notes
- #10 We've modeled those customers and we've come up with a three step formula for creating a social enterprise.The first step is your database. At the end of the day, it's all about your database. Are you keeping track of your customers' social information? Are you paying attention to their handles? Do you know who they are on Facebook, on Twitter, and on LinkedIn and other social networks? Are you keeping track of their Tweets and their Facebook entries? Are you learning about them? Are you growing and evolving?Your knowledge of what your customers want through this new technology. You can learn more from your customers than ever before on the networks. But are you creating the social database?Step twois creating an employee social network. Two years ago we announced Chatter, but an employee social network is more than creating a private Facebook for your enterprise.Collaboration is about integrating all your business processes and your work \\flow and all of your key applications into that employee social network. It is about including the sales force. It is about including the customer service organization. And it is about including custom applications.Step three is creating customer and product social networks. Our most advanced customers are hooking products onto the network. That was amazing and we saw you doing things like with social marketing that we have never seen before. We saw you listening and analyzing deeply into the network.
- #18 Recognised - analysts – market leader – 6 yearsAlmost 3000 customers,50% of Fortune 100’sLike Salesforce, Radian6 technology innovations, including: Breadth of discovery (150+ million sources, support in 17 languages)Scalability with the Social Hub— Industry 1st – automated rules engineMobile access so you can engage on the goAnd access to an API to allow you to use our data tocreate your own custom, dynamic visualizations of social data
- #19 SMSmonitoring platformListen broadly across the entire social web Keywords and phrases that matter your organisation – blogs, forums, video and imaging siteYou can then analyseinformation to understand the meaning behind the data gather insights – all in real time.Take that insight and start to intelligently engage with your customersAs you build your social enterprise we have ways automating and scaling your initiatives to reach wider audience and make sure the right information is reaching the right people internallyOver the next few minutes, we’ll also touch on some of our exciting new technologies!
- #20 Any good social strategy starts with listening. Radian6 pulls in social posts from millions of sources in multiple languagesYou can use the analysis dashboard to monitor trends in the social conversationsAnd you can slice the data in a number of different waysNot only is it a case of what’s being said, also WHERE the conversations are taking place,
- #21 With R6 social insights, you can dig deeper and understand the meaning behind the social data.You can understand WHO is talking about your brand—are they male or female, how old are they, and who are the key influencers? Social insights can also help decipher the meaning behind the posts—is the sentiment positive or negative, is there intent to purchase, and what other products do these people like? And we work with our Social Insights partner, dedicated analytics providers and the best in the industry
- #22 With the Radian6 Engagement Console, social media managers, marketers or customer service reps can engage with their customers in the same channels the customers are using.If your customer is posting on Facebook, you can respond on Facebook…if your customer posts a video on YouTube, you can comment on YouTube…all right here from the Engagement Console.Really important part of the social media equation –Humanasing a brand – 2 way dialogue with your communityThis is how salesforce and Radian6 interact with their companies every day
- #23 Our advanced customers are using the Radian6 REST API to build custom social media listening command centers like the one you see here.These command centers allow companies to create dynamic visualizations of their social data.ClickAnd the command centers serve as centers of excellence, extending the social insight throughout the enterprise.
- #24 The PlanAny Social Media strategy starts with listening - CLICKlistening can help you define your goals, create your strategy, see your social landscape and indentify your targets. Gather data – delve deeper, build insights and understand what data meansWhat do people like about Harrods? Selfridges? How use Inisghts to define your strategy moving forward?Have strategy – then EngageOnce you have that data, we can then begin to delve deeper into it, gather insights and begin to understand what that data actually means, what do you people like about your Harrods, what do they like about selfridges, how can you use those insights to define that strategy moving forward. And once you have that strategy in place, you can start to engage in with your audience, across your entire organisation – all sharing the same tone of voice, following the same strategy.
- #25 And it’s not just marketing—it’s every business process that touches the customer. Social may start in marketing or PR, but it can’t just stay thereYou have to spread that social DNAto sales, service, R&D, recruiting, and more.From what we’ve seen on the dashboard earlier in terms of your presence online – Harrods is a social brand, but it’s not enabled. The social Enterprise with Radian6 will automate and scale a huge amount of listening and create actions on those insights across your entire organization. And for that we’ve introduced a industry first in the social hub, the automated rules engine.
- #26 Social HubWill allow you set up rulesAutomatically RouteRelevant posts to the right people in your businessPositives posts to marketing so build communities of fans,Route point of need conversations to sales teamsComplaints to customer service for followAutomatically and real time –this is the social enterprise in action.