The document describes an "extended solution" for smart public transport that uses iBeacon technology. It provides 16 new potential services including dynamic pricing, individual route calculation, fleet optimization, emergency rerouting, passenger monitoring and advertising. These services would provide benefits like improved efficiency, customer satisfaction, cost savings and new revenue streams for transportation companies. The system has already been implemented successfully in Bucharest, Romania to help visually impaired passengers navigate buses and can now be replicated worldwide.

1. SMART PUBLIC
TRANSPORT
= The Extended Solution =
Micro-location and proximity
iBeacon technology implemented
for buses, trains, subways, city traffic

2. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
Integrate technology which brings the capabilities
and advantages of proximity, micro-location
and contextual communication.
Main benefits:
 Quality and efficiency for your services
 Satisfaction for customers and citizens
 Improvement of operational costs
 Growth of general revenue

3. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
Our first solution, already implemented and working:
Guidance and routing for visually impaired
Bucharest, Romania:
 500 iBeacons
 500 buses and trolleys
 12000 potential users
Completely integrated solution:
Hardware: iBeacons - Bluetooth Low Energy devices
Mobile Application available for iOS and Android
Cloud-based management platform

4. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
September 2015: the Smart Public Transport solution
for visually impaired will be completely functional and
IMMEDIATELY REPLICABLE in any other location worldwide.
Next step: THE EXTENDED SOLUTION

5. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
THE EXTENDED VERSION
of the Smart Public Transport Solution will be
capable to deliver more than 16 new services
for transportation companies, for their
customers or business partners. Examples:
 customized pricing
 individual route (re)calculation
 fleet, traffic and comfort optimization
 monitoring groups and individuals
 class validation
 new sources of revenue
 contextual advertising
 community development etc.

6. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
1. Dynamic and customized pricing
Apply different cost levels for services and tickets, depending on hourly intervals,
customer’s profile, crowded periods, vehicles’ loading capacity, routes complexity etc.
2. Metered and time-based pricing
Transportation services can be charged for each client in a customized manner, by number of
kilometers, by trip time duration or by an aggregate formula, applying variable prices.

7. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
3. Individual route calculation
The passenger arrives in station, opens the mobile application, and sets up his desired destination.
The iBeacon infrastructure in the bus station and the mobile app communicates with the cloud
platform, and offers immediately the best route for the passenger and available alternative routes.
4. Passenger’s route optimization
The cloud platform is continuously gathering detailed information about customers’ behavior and
can define individual patterns. Based on internal statistics and analytics, the transportation
company could provide customized route optimizations for each user.

8. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
5. Emergency re-routing
In cases of accidents, emergencies, crowded routes or stations, temporary unavailable lines or
services, passengers could receive customized re-routing indications, helping them to avoid
traffic jams, vehicles overloading or temporary route changes for some bus lines.
6. Service class validation
Passengers can be oriented to access the wagons, waiting areas or compartments
corresponding to the class of service for which they have tickets. They will be
notified about positioning errors and oriented to their allocated seats.

9. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
7. Real-time data on fleet loading
Accurate information is available about the number of
passengers in each bus at every moment and the
number of passengers waiting in stations, minute
by minute, but also how many of these are waiting for
each bus line.
8. Fleet & comfort optimization
Situations of vehicles overloading can be anticipated,
based on real-time data regarding passengers situated in
buses and those waiting in stations for the same bus lines.
Traffic dispatchers can react in an efficient manner,
sending supplementary buses to the crowded stations
and informing passengers and drivers about alternative
routes or temporary route changes.

10. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
9. Individual monitoring and trip reporting
The iBeacon infrastructure and the mobile application can provide real-time
presence detection in buses and in stations. For the users which will opt-in for
the service of individual monitoring and reporting, this capability can be activated.
10. Group management: Kids safety
The mobile application can have a dedicated module for group management, which will precisely
control the route and the presence of each group member, according to pre-defined data.
Individual monitoring will be based on mobile devices or on keychain beacons, linked to a mobile
device operated by the bus driver and supervised by dispatcher, school managers and parents.

11. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
11. Passengers guidance in crowded stations
Passengers can receive directional information, regarding their precise position in the station.
Dispatchers will use traffic monitoring data and reports on the loading degree of each vehicle to
anticipate in which specific area of the waiting platform should the passenger be placed.
12. Access for passengers with special needs
When arriving in station, passengers with special requirements will use the mobile
application to select the bus line of their interest and to notify that they will need
assistance for boarding. The bus driver will be instantly notified and will know
how to act when arriving in the station where the passenger is situated.

12. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
13. Up-selling, cross-selling, create new revenue
By gathering important volume of information about customers interests, destinations and
behavior, the transport company could take advantage of this commercial relationship and expand
his portfolio of paid services, to connect its clients with other business partners, to sell tickets
or vouchers for other companies or for museums, cinemas and other entertainment services.
14. City sightseeing for tourists
The public transport mobile app can include a special module dedicated
to tourists which will add contextual and location-based city guidance
and sightseeing capabilities. This option can be separately monetized.

13. www.onyxbeacon.comSMART PUBLIC TRANSPORT – THE EXTENDED SOLUTION
15. Proximity marketing and profile-based advertising
Transportation companies could become advertising broadcasters or can team up with specialized
companies, in order to smartly and efficiently use their micro-location and proximity communication
infrastructure, in order to generate supplementary revenu. Passengers can receive customized
commercial information and can take advantage from interesting commercial opportunities.
16. Community development & social interaction
Polls, focus groups, consumer behavior studies, other interactions can be activated
in relevant contextual conditions, in order to receive real-time and accurate feedback
and engagement from active clients. Passengers can be informed and motivated.
Supplementary modules can be added: finding friends and relatives traveling
near user’s current location, dating and matrimonial, classifieds etc.

14. Many other customized developments of our solution are possible now.
Take your seat and join us in this fantastic technological journey!
Our Sales & Customer Service Team
will be happy to provide all the support you need.
sales@onyxbeacon.com