This document discusses how universities can host online networking events for students and alumni using the Brazen platform. It provides examples of how Carnegie Mellon University and Columbia University have used Brazen for bi-monthly networking events reaching hundreds of registrants across 35 states and 28 countries. Brazen allows universities to connect students and alumni through virtual career fairs, resume reviews, webinars, meetups and other engagement opportunities in a flexible online format. The presentation advocates that Brazen can help universities globally connect and engage their student and alumni communities.

1. ONLINE ENGAGEMENT FOR CAREER
& ALUMNI SERVICES:
HOST ONLINE NETWORKING EVENTS FOR STUDENTS & ALUMNI
FEATURING:
Lauren Henry, Carnegie Mellon University
Lindsay Máčala, Columbia University Alumni Association

2. FEATURED SPEAKERS
Lauren Henry
Associate Director, Global Networks
Carnegie Mellon University
Lindsay Máčala
Coordinator for Career Services
Columbia University Alumni Association

3. WHO IS BRAZEN AND WHO AM I?
1. Great content: We’re a
substantive thought leader in
the careers space.
2. Powerful platform: We’re all
about engagement.
Ashley Hoffman
Vice President
Marketing + Strategic
Partnerships

4. WHY ARE YOU HERE?
PROVIDING VALUE
TO STUDENTS AND
ALUMNI IS ALL
ABOUT CREATING
ENGAGEMENT

5. Career Fairs Networking
OFFLINE EVENTS HAVE GEOGRAPHIC,
FINANCIAL AND OTHER RESOURCE
CONSTRAINTS
Employer Info
Sessions
Receptions

6. SO WHAT ABOUT
ONLINE
ENGAGEMENT?

7. Web 1.0: Your Website!
Maybe great content, but likely static

8. SOCIAL MEDIA HAS HAD A SIGNIFICANT IMPACT ON
UNIVERSITY RECRUITING AND STUDENT/ALUMNI
ENGAGEMENT, BUT IT’S A BROADCAST.
NOT ONE-TO-ONE.

9. How Students and Alumni Communicate
3/4 students use mobile devices

10. THE SOLUTION
CREATE AN ONLINE EXPERIENCE THAT ALLOWS
ALUMNI, STUDENTS AND EMPLOYERS TO ENGAGE
ONE-ON-ONE IN AN EASY AND EFFICIENT WAY

11. HERE’S HOW
WE HELP YOU
DO IT.

12. CREATE AND
BE CREATIVE

13. PROMOTE.
GET DATA.
TRACK.

14. Resume
can be
viewed
during
chat
Each
conversation
is timed
Key participant information
is available during chat
Text-based
conversations for
maximum efficiency
Penn State Alumni Association
CONNECT & ENGAGE

15. Penn State Alumni Association
BUILD & MAINTAIN

16. Networking Events
Connect students with the best and
brightest alumni from your
university, or get to know students in
a more informal setting. Students can
find internships, jobs, introductions
and mentorship opportunities.
Virtual Career Fairs*
Large scale or boutique virtual career
fairs can connect students in real-time
with employers. A great compliment
to your existing in-person career fair
engagement.
Resume Review
Staff your event with career center
employees, alumni, student
volunteers and outside experts.
When students connect with an
expert they will have 5 to 15 minutes
to ask questions and have their
resume critiqued in real-time.
Development
Invite your alumni to chat with staff,
students, other alumni and your
development team from the comfort
of their office or home. After the
event, follow up via phone or email.
Post Webinar Chat
Send students to a post-webinar chat
where they can connect with the
webinar presenter and other
attendees to discuss and debate the
topic of the day.
Virtual Meetups
Compliment your in-person meet-ups
across the country with virtual
meetups that allow alumni from
coast-to-coast, and even worldwide,
to chat in real-time.
Cross-Major Collaboration
Facilitate exciting new projects
through cross-major collaboration.
For example create new businesses
by matching students in engineering
with students in the business school.
Career Coaching
Staff your event with professional
career coaches or accomplished
alumni to answer student questions,
and coach them on best practices in
applying for jobs and interviewing.
Employer Information Session
Students can connect directly with
employers at custom open house
events that showcase the breadth of a
company’s career opportunities.
FLEXIBLE AND ALL-
ENCOMPASSING.

17. TOP UNIVERSITIES - BIG AND SMALL - USE BRAZEN
TO CONNECT AND ENGAGE THEIR STUDENTS AND
ALUMNI ON A GLOBAL SCALE

18. LET’S HEAR IT
FROM THE
EXPERTS

19. FEATURED SPEAKERS
Lauren Henry
Associate Director, Global Networks
Carnegie Mellon University
Lindsay Máčala
Coordinator for Career Services
Columbia University Alumni Association

20. - BI-MONTHLY
EVENTS
-HUNDREDS OF
REGISTRANTS AND
ATTENDEES
-35 STATES AND 28
COUNTRIES
REACHED; ALUMNI
FROM 1940 TO 2016
CMU AlumniNetworking

21. Columbia University
- BEGAN HOSTING
EVENTS IN 2012
-ENGAGE ALUMNI
ACROSS COLLEGES -
TEACHERS, BUSINESS,
AND GENERAL ALUMNI
-HOST NICHE EVENTS
FOR AUTHORS,
ENTREPRENEURS,
CAREER COACHING

22. ONLINE ENGAGEMENT FOR CAREER
& ALUMNI SERVICES:
HOST ONLINE NETWORKING EVENTS FOR STUDENTS & ALUMNI
We would love to partner and help you!
Contact: Ashley Hoffman; ashley@brazencareerist.com
202.302.8870