Our Agency Management Playbook is a planning methodology that highlights our premium tool-kit of premium tools & templates to help you develop a streamlined approach to agency selection, management and evaluation.
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Advertising Agency business plan.
The Advertising Agency is one of the most common business ideas. It’s a kind of business which has a high demand for all the time. If you want to be successful in the Advertising Agency business, you must follow some critical success factors. The Advertising Agency business is a highly risk-averse business idea. If you don't get any business idea to start then you can easily start the Advertising Agency business to avoid any kind of risky business engagement. If you’ve wanted to start an Advertising Agency for years, it might be the best time to draw up a plan to open your business. The Advertising Agency business is growing rapidly. Customer/Clients demand makes this business so popular.
Over the years we have seen that the Advertising Agency business has continued to be on the upwards, as the demand for it continues to increase. Starting an Advertising Agency business is just like every other business needs for one to be methodically calculative. You need to start on the right footing. These Steps are such as renting or buying a space to use as an office or factory, acquiring the various equipment that is needed to do the production or serve the customers, find out the right employees with the required skills to run the Advertising Agency business. There are some other very technical steps to be followed to be a success in this business.
It is also very important that in running a Advertising Agency business successfully, there has to be a flexible payment option for customers to use. It is important to state that these days, the Advertising Agency business also provides some other services asides from the typical products/services.
For the Advertising Agency business owners, these are also other areas through which they can generate more funds for profitability and for running the business to grow successfully. When starting a Advertising Agency business, it becomes important to choose a location that is close to office areas or Residential areas.
You need a Advertising Agency business plan to get business funding such as Bank loans, Investors and sponsor-holder, etc. Your business plan should include market research, competitors analysis, target audience, marketing plan, and a financial and budgeting projection. A business plan should be 30+ pages with 15+ pages 5 years of Financial Plan. Similarly, the investors will ask you to submit the business plan and pitch deck according to their requirements. A business plan guides you to start and manage your business. This business plan is a roadmap for how to structure, run, and grow your business.
Hopefully, this Presentation will help you to write a good Advertising Agency Business Plan. Knock me for more details: https://planforstartup.com/
Connect is both the lifeblood of capitalism, and its most volatile competitive field. In this Arena, the mightiest of brands compete – in a state of near permanent transformation – to be the primary point of connection between people, between things, and between people and things. Over the next 100 years, humans will experience the equivalent of 20,000 years of technological advancement. In the Decade of Possibility, changes that once took decades will happen in years – or even months, driving a revolution in the ways people and things Connect. What does this mean for brands? Everything…
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Digital Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31MrmPx
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Advertising Agency business plan.
The Advertising Agency is one of the most common business ideas. It’s a kind of business which has a high demand for all the time. If you want to be successful in the Advertising Agency business, you must follow some critical success factors. The Advertising Agency business is a highly risk-averse business idea. If you don't get any business idea to start then you can easily start the Advertising Agency business to avoid any kind of risky business engagement. If you’ve wanted to start an Advertising Agency for years, it might be the best time to draw up a plan to open your business. The Advertising Agency business is growing rapidly. Customer/Clients demand makes this business so popular.
Over the years we have seen that the Advertising Agency business has continued to be on the upwards, as the demand for it continues to increase. Starting an Advertising Agency business is just like every other business needs for one to be methodically calculative. You need to start on the right footing. These Steps are such as renting or buying a space to use as an office or factory, acquiring the various equipment that is needed to do the production or serve the customers, find out the right employees with the required skills to run the Advertising Agency business. There are some other very technical steps to be followed to be a success in this business.
It is also very important that in running a Advertising Agency business successfully, there has to be a flexible payment option for customers to use. It is important to state that these days, the Advertising Agency business also provides some other services asides from the typical products/services.
For the Advertising Agency business owners, these are also other areas through which they can generate more funds for profitability and for running the business to grow successfully. When starting a Advertising Agency business, it becomes important to choose a location that is close to office areas or Residential areas.
You need a Advertising Agency business plan to get business funding such as Bank loans, Investors and sponsor-holder, etc. Your business plan should include market research, competitors analysis, target audience, marketing plan, and a financial and budgeting projection. A business plan should be 30+ pages with 15+ pages 5 years of Financial Plan. Similarly, the investors will ask you to submit the business plan and pitch deck according to their requirements. A business plan guides you to start and manage your business. This business plan is a roadmap for how to structure, run, and grow your business.
Hopefully, this Presentation will help you to write a good Advertising Agency Business Plan. Knock me for more details: https://planforstartup.com/
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Developing strong brand strategies is hard, almost as hard as leading great workshops. Keeping people engaged and on task can be a challenge so I created this brainstorm worksheet for some of the workshops I've led. I have found it pretty helpful in guiding the conversation and making it more collaborative and interactive.
Thought I would share the love in case it proves useful to anyone else out there :)
Feel free to leave me comments or feedback on how to make it stronger or more effective.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Digital Marketing All Module Sunil Kumar.pptxDr. Sunil Kumar
Slide 1: Introduction
Welcome to the Digital Marketing Presentation
Overview of the power and potential of digital marketing
Slide 2: What is Digital Marketing?
Definition of digital marketing
Importance of digital marketing in today's business landscape
Slide 3: Key Components of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Slide 4: Benefits of Digital Marketing
Increased brand visibility and recognition
Enhanced targeting and personalization
Improved customer engagement and interaction
Higher conversion rates and ROI
Real-time tracking and analytics
Slide 5: Digital Marketing Channels
Website and Landing Pages
Search Engines (Google, Bing, etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Email Platforms (Mailchimp, Constant Contact, etc.)
Online Advertising Networks (Google Ads, Facebook Ads, etc.)
Slide 6: Developing a Digital Marketing Strategy
Identifying business objectives and goals
Understanding target audience and buyer personas
Selecting the right digital marketing channels
Creating compelling content and messaging
Implementing effective tracking and measurement
Slide 7: Digital Marketing Tools and Technologies
Analytics platforms (Google Analytics, Adobe Analytics)
Customer Relationship Management (CRM) software
Marketing Automation tools (HubSpot, Marketo, etc.)
Social media management and scheduling tools
Content management systems (CMS)
Slide 8: Best Practices for Digital Marketing Success
Consistent branding and messaging
Mobile optimization and responsive design
A/B testing and optimization
Data-driven decision making
Continuous learning and staying updated with industry trends
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
A quick introduction on the main aspects of creating a social media strategy for your brand. A version of this presentation was conducted as part of the Startups Without Borders 2020 Summit. You can watch the session here: https://www.youtube.com/watch?v=dBvTK5yKWWo&t=693s
You can find the Social Media Proposal for Real Estate . We are leading digital marketing agency and provides you best Digital services at very affordable price.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
Developing strong brand strategies is hard, almost as hard as leading great workshops. Keeping people engaged and on task can be a challenge so I created this brainstorm worksheet for some of the workshops I've led. I have found it pretty helpful in guiding the conversation and making it more collaborative and interactive.
Thought I would share the love in case it proves useful to anyone else out there :)
Feel free to leave me comments or feedback on how to make it stronger or more effective.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Digital Marketing All Module Sunil Kumar.pptxDr. Sunil Kumar
Slide 1: Introduction
Welcome to the Digital Marketing Presentation
Overview of the power and potential of digital marketing
Slide 2: What is Digital Marketing?
Definition of digital marketing
Importance of digital marketing in today's business landscape
Slide 3: Key Components of Digital Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Social Media Marketing
Email Marketing
Content Marketing
Influencer Marketing
Slide 4: Benefits of Digital Marketing
Increased brand visibility and recognition
Enhanced targeting and personalization
Improved customer engagement and interaction
Higher conversion rates and ROI
Real-time tracking and analytics
Slide 5: Digital Marketing Channels
Website and Landing Pages
Search Engines (Google, Bing, etc.)
Social Media Platforms (Facebook, Instagram, LinkedIn, Twitter)
Email Platforms (Mailchimp, Constant Contact, etc.)
Online Advertising Networks (Google Ads, Facebook Ads, etc.)
Slide 6: Developing a Digital Marketing Strategy
Identifying business objectives and goals
Understanding target audience and buyer personas
Selecting the right digital marketing channels
Creating compelling content and messaging
Implementing effective tracking and measurement
Slide 7: Digital Marketing Tools and Technologies
Analytics platforms (Google Analytics, Adobe Analytics)
Customer Relationship Management (CRM) software
Marketing Automation tools (HubSpot, Marketo, etc.)
Social media management and scheduling tools
Content management systems (CMS)
Slide 8: Best Practices for Digital Marketing Success
Consistent branding and messaging
Mobile optimization and responsive design
A/B testing and optimization
Data-driven decision making
Continuous learning and staying updated with industry trends
Slides from the talk I gave at NXNE in Toronto and Halifax Pop Explosion. The corresponding sketchnotes by @IainKeith are here: http://bit.ly/T9BLwC
It’s time for the ultimate face-off: People vs. Brands.
We dissected six of the biggest trends in our industry, including storytelling, transmedia, entrepreneurialism, curation, influence & cause marketing. We looked at best-in-class examples from both brands and people.
After determining who comes out on top, we looked at what we can learn from the winner and how to apply key learnings to brand communications & marketing strategies.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.
Pre_Scribed Series Chapter 2: Find Partners & Devise a Game PlanPre_Scribed
This webinar is focused on selection criteria for choosing partners and vendors, enacting a detailed task analysis, and developing measurable objectives.
Pre_Scribed Series Chapter 2: Find Partners & Devise a Game PlanChristine Mortensen
This webinar is focused on selection criteria for choosing partners and vendors, enacting a detailed task analysis, and developing measurable objectives.
Introduction to performing an assessment of your company's product management...CompellingPM
The Product Management and Product Marketing Roles are some of the most strategically important roles in an organization and when well executed, can help the organization consistently deliver products and services that are successful in the market and result in increased revenue, market share and profitability. But unfortunately, these are also some of the most misunderstood roles and too often are relegated to tactical duties and miss out on delivering the strategic value and impact that they could deliver to the organization.
How do you ensure that your Product Management & Product Marketing team is consistently delivering strategic value? How do you know if the structure and process you have in place are right for your organization? How do you know if your team is doing all of the critical activities they should be doing? How do you know if you have the right people in these roles?
The starting point is to do an Assessment of Your Product & Market Management Practices.
This is a guide created by https://www.truedigital.co.uk/ on the agency approach to effectiveness. Two years ago, true were one of 19 agencies to receive the IPA’s Effectiveness Accreditation, an award that recognises leadership in marketing effectiveness.
Since then, economic conditions have tightened and scrutiny of
marketing budgets has increased. Brands and agencies must work harder than ever to demonstrate the impact of investment.
So we have created this guide to share the lessons we've
learned and how we apply them to the work we deliver.
How to Hire the Perfect Social Media Marketing ExecutiveHireQuotient
1. Define Your Needs
Before starting the hiring process, clearly outline what you expect from your Social Media Marketing Executive. Consider your company's current social media status, your goals, and how this role will fit into your overall marketing strategy. This clarity will help you create a targeted job description and set the criteria for evaluating candidates.
2. Craft a Detailed Job Description
Utilize the job description template provided earlier to create a detailed posting that reflects your company's culture and the specific requirements of the role. Highlight the skills and qualities you deem essential and preferred for success in this position. A clear and engaging job description will attract the right candidates and deter those who are not a fit.
3. Utilize Diverse Recruitment Channels
To find the best candidates, post your job opening on various platforms, including general job boards like Indeed and LinkedIn, as well as niche sites related to marketing and your company’s social media channels.
4. Screen for Essential Skills and Cultural Fit
When reviewing applications, look for evidence of both the technical skills required to manage social media platforms effectively and the soft skills necessary for creativity and communication. Use initial interviews to assess cultural fit, ensuring that the candidate aligns with your company's values and work environment.
5. Assess Competency Through Practical Tasks
Consider giving candidates a practical task, such as developing a social media campaign proposal or analyzing the performance of a past campaign based on given metrics. This approach allows you to assess their strategic thinking, creativity, and analytical skills in action.
6. Conduct Thorough Interviews
Interviews should delve into the candidate's experience and approach to social media management. Discuss their successes and challenges, their familiarity with analytics tools, and their ability to stay current with digital marketing trends.
7. Check References and Past Work
Before making a hiring decision, check references and review the candidate's previous work to validate their experience and successes. Speaking with former employers or clients can provide additional context about the candidate's work ethic, impact, and ability to collaborate with a team.
8. Offer Competitive Compensation and Growth Opportunities
To attract and retain top talent, ensure that your offer includes competitive compensation and clear opportunities for professional growth. Highlight any unique benefits or perks your company offers that can set you apart from other employers.
9. Onboard Effectively
Once you've found the perfect Social Media Marketing Executive, provide a comprehensive onboarding process to integrate them into your team successfully. Familiarize them with your brand's voice, strategic goals, and the specific tools and processes.
Full article here: https://www.hirequotient.com/how-to-hire/social-media-marketing-executive
Marketing Plan Presentation Template 2018Demand Metric
Use this marketing plan presentation template to quickly document a modern marketing plan. Chapters include: aspiration, situation, objectives, strategy, content, technology and budget. Your stakeholders will be impressed with the analysis, design, brevity of your marketing plan.
How to Choose the Right Digital Marketing Agency for Your Business.pptxDivya Sharma
Dark Horse Media is a 360° advertising agency as well as the best digital marketing company in Vasai. They provide a custom digital solutions including Social Media, SEO, Website Development, ORM, App Promotion, Branding, PPC services in Vasai, Virar, Palghar & Mumbai.
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Your organization deals with many challenges presented by internal and external accountability demands. You are always looking for ways to improve operations, to anticipate and be more responsive to competitive pressures, and to define meaningful performance goals that render your work concrete in stakeholders’ eyes. Creating a dashboard or scorecard can help. A dashboard can be an excellent tool for focusing board and CEO attention on what matters most. It can help overcome asymmetry between the precision of financial and mission measures. This lesson, developed by National Arts Strategies in partnership with Peter Frumkin, Ph.D., can be used to help you build a scorecard or dashboard for your organization.
How to Hire a perfect PPC Manager for your organisationHireQuotient
1.. Define Your Requirements
Start by identifying the specific goals and expectations for your PPC campaigns.
2. Create a Comprehensive Job Description
Draft a job description that outlines responsibilities such as creating campaign strategies, managing ad budgets, optimizing bids, analyzing campaign performance, and making data-driven decisions to improve results
3. Explore Various Recruitment Channels
. To help you discover the most relevant candidates through LinkedIn use EasySource. EasySource's Candidate Discovery Module will help you find those that match your requirements.
4.Screen for PPC Expertise and Analytical Skills
Focus on candidates who demonstrate strategic thinking and a proactive approach to campaign management. You can use tools like EasySource which will help you screen candidates effectively using AI in a matter of minutes.
5. Engage Short-listed Candidates
Discuss the opportunities for growth and the impact they could have within your organization. For crafting effective outreach messages, consider using EasySource’s Candidate Engagement Module.
6.. Assess Technical and Strategic SkillsIn case you wish to extensively examine candidates and vary the difficulty levels of the candidates as per their abilities you can use a candidate assessment tool like EasyAssess. You can access their extensive library of assessments by looking through their skill assessment library.
7.You can access more questions and answers with the help of this question bank. You also have the option of conducting asynchronous video interviews using EasyInterview, HireQuotient's asynchronous video interview software.
8. Evaluate Problem-Solving and Adaptability
Assess how candidates respond to changes in ad platform algorithms or shifts in market conditions
9.Check References
Contact previous employers or clients to verify the candidates’ effectiveness and reliability in managing PPC campaigns. Insights from references can provide valuable information about their skills and impact in past roles.
10.Make a Competitive Offer
Once you have identified the right candidate, present an offer that reflects the value they bring to your organization
11.Ensure a Smooth Onboarding Process
Develop an onboarding process that introduces the new PPC Manager to your marketing team, current campaigns, and company tools. Proper onboarding is essential for them to quickly integrate and start contributing effectively.
To read the full article, visit
https://www.hirequotient.com/how-to-hire/ppc-manager
Online Lead Generation - Forward Vision Marketingjerianasmith
According to the 2013 Lead Generation Marketing Effectiveness Study conducted by the Lenskold Group, 63 percent of companies that were outgrowing their competitors that year were using an integrated marketing automation system.
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
The Impact of COVID-19 in B2B MarketingDemand Metric
In Q2 2020, we asked marketing leaders at mid-sized B2B companies in the USA abouthow the COVID-19 pandemic has impacted their plans for the year.
Here’s what we found.
In 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve the use of email.
Engagement is the key to getting email into subscriber inboxes. This relationship to deliverability made engagement a logical next candidate for the study. Return Path and Demand Metric partnered again to study engagement and its relationship to email deliverability.
Infographic Vidyard Video Marketing 2018Demand Metric
For far too long, the emphasis on video content marketing has been on production quality; the higher the quality, the more marketing value a video is presumed to have. While quality is certainly an important aspect of video content, producing quality video does not guarantee video content marketing success. Success is very much a function of how well video content and viewing data integrate with the marketing technology stack, and how the sales team leverages the intelligence. In this fifth annual video content marketing report, Demand Metric and Vidyard partnered on research to better understand the use of video for sales and marketing, how performance is being measured, and what impact video is having. This study’s focus is on the use of video in marketing, the maturity indicators such as measuring video content performance, and how video viewing data is integrated with marketing automation platforms (MAP) and customer relationship management (CRM) systems. This report shows what progress, if any, has been made in the fifth year of this study. These study results provide insights and data useful for helping marketers get the highest possible return on their video content investment.
Download the PDF: https://www.demandmetric.com/content/digital-marketing-best-practices-report
It has been said that “All Marketing is Digital Marketing.” And with good reason! In the last decade (or less), the marketing environment has been transformed.
Marketing has moved from an environment in which traditional marketing, brick and mortar storefronts and Digital Marketing options all competed for the time, attention and resources of the marketing department to one in which Digital Marketing reigns supreme – with an occasional nod in the direction of the storefront, or traditional marketing (direct mail, print advertising, etc.)
One of the biggest challenges of Digital Marketing is the speed of which it has taken over the marketing organization, often in an ad hoc, uncoordinated fashion.
Demand Metric’s research has consistently shown that Digital Marketing has a very significant and positive impact on the organizations that are employing it when they do so by following best practices and processes in a coordinated, holistic approach.
In this Best Practices Report on Digital Marketing we will cover the Digital Marketing landscape in five distinct categories - Content Marketing, Social Media Marketing, Mobile Marketing, Video Marketing and Public Relations
Download the PDF: https://www.demandmetric.com/content/content-marketing-solution-study
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
In its fourth year, this report on video marketing metrics highlights best practices including video hosting to how video viewing integrates with the sales funnel.
Formalizing the Sales Support Function How-To GuideDemand Metric
Executive Summary
At the highest level, the Sales Support function is responsible for ensuring that the Sales & Marketing departments have the tools, resources, and systems they need to achieve current and future sales revenue targets.
Read this brief 2-page guide to learn:
Director of Sales Support Roles & Responsibilities
Action Plan for formalizing the sales support function
Read this report to learn how to assess your current level of effectiveness, and if necessary, hire an experienced Director of Sales Support.Download our Director of Sales Support Job Description to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
How to Launch a Mobile App Guide How-To GuideDemand Metric
Executive Summary
A mobile app is a software application designed for smartphones, tablets and other mobile devices that has been built on a mobile operating system such as iOS, Android, Blackberry and Windows.
Mobile apps were originally developed for productivity and information retrieval. Today, over 91% of all U.S. citizens have their mobile device within reach 24/7 (Morgan Stanley). The rising use and accessibility of mobile phones has influenced many companies to enter this growing market with new and innovative use cases.
This How-To Guide discusses the benefits of creating a mobile app, things to consider before building a mobile app and an action plan to help you launch your new app.
Read this brief 5-page guide to understand the following:
Benefits of creating a mobile app
Things to consider
Action plan for launching your mobile app
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Getting Started with Agile Marketing How-To GuideDemand Metric
Executive Summary
Agile Marketing is a method for planning and executing a marketing plan borrowed from the world of software development. Instead of long, “waterfall” methods of development that too often result in delayed or out-of date products launching later than planned, the Agile method follows a simple process of build, measure, and learn. Marketers all over the world are adopting this method to the extent that 2013 has been dubbed “the year of Agile Marketing".
This How-To Guide defines why Agile Marketing is important and outlines its key principles and identifies and action plan for getting started.
Read this brief 5-page guide to understand the following:
How to apply agile methods to marketing
Important terminology
How Agile Marketing is currently being used
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Entering the European Market Successfully How-To GuideDemand Metric
Executive Summary
Leaving your domestic comfort zone to operate in another country or even continent requires careful planning. Expanding into new geographical markets is very exciting, but also very nerve-wracking. Any firm considering entering into international business transactions must understand that doing business abroad is not a simple task. It is stimulating and potentially profitable in the long-term but requires much preparation and research prior to the first transaction.
Europe is probably the most heterogeneous continent on our globe, making understanding market potential more challenging than in more homogeneous markets. Because of the European Union, it’s tempting to view Europe as a single market. In reality, you must consider each country as a market, because each country has a different mix of history, culture, language and business etiquette.
This How-To Guide will describe the steps required to successfully expand into the European market.
Read this 7-page guide to understand the following:
Understand market potential
Identify product-market comibinations
Identify a local partner
Launch and start selling
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving SEO with Press Releases How-To GuideDemand Metric
This How To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.
For decades, press releases were the basic building blocks of a public relations strategy. A company that wanted press coverage would write and issue a press release. The more skilled the company was at media relations, the better this strategy worked. Press releases still serve this purpose, although a new and important use of press releases has evolved as a tool for Search Engine Optimization (SEO).
For companies whose websites are key to revenue generation, the SEO benefits are the primary motivation for writing and issuing press releases. If releases also produce favorable media coverage, that’s viewed as a bonus. The benefits of this SEO strategy result from the links a press release can produce back to the issuer’s website. These links are known as backlinks. The more external, authentic backlinks a website has pointing to it, the higher it ranks on a Search Engine Results Page (SERP). While this strategy is conceptually simple to grasp, executing it effectively requires some insider knowledge of both media relations and SEO.
Read this brief 8-page guide to understand the following:
How press releases boost SEO
Writing press releases for SEO
The pros and cons of a press release SEO strategy
Using press releases in your SEO efforts
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Calculating Customer Lifetime Value How-To GuideDemand Metric
Executive Summary
This How-To Guide details the definition of customer lifetime value (CLV), the advantages of calculating CLV and the standard formula for calculating CLV.
Common sense tells us that the longer a customer is in relationship with a company, the more profitable that customer relationship is. However, many companies put the emphasis on new customer acquisition and not enough effort is made to retain existing customers. This is a mistake, because the financial impact of retaining customers is substantial: companies can increase profits by as much as 100% by retaining just 5% more of their customers. For these reasons, CLV is a crucial metric that most organizations overlook mainly because its definition and purpose are not entirely known. Understanding the monetary value each customer represents to your organization can help you budget correctly for your business needs, strategically plan your marketing initiatives and improve long-term relationships with your customer base.
Read this brief 4-page guide to learn about:
Customer Lifetime Value
The advantages of calculating CLV
The standard formula for calculting CLV
Use the Customer Lifetime Value Calculator to get started!
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Lead Scoring: Five Steps to Getting Started How-To GuideDemand Metric
Executive Summary
This How-To Guide will help marketers score leads by showing how to set up a simple lead scoring system and then refine it over time.
Lead scoring applies mathematical formulas to rank potential customers. It is chiefly used to identify prospects that are ready for direct sales contact. Because the calculations are automatic, the scores are consistent, current, and can include more variables than any manual assessment. This saves marketers work, ensures that all qualified leads are sent to sales promptly, and keeps non-qualified leads out of the sales system.
Read this brief 11-page guide to learn about:
The case for lead scoring
Setting up a simple lead scoring system
Refinements to improve results over time
Companies that follow this process will quickly gain immediate benefits from lead scoring and have a solid foundation for future growth.
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com to make a content request.
Executive Summary
Social media are now part of every business and consumer activity, joining telephone, Web, broadcast, and face-to-face interactions as primary communication channels. This means that all marketing, sales, and service organizations should include social media as part of their basic activities. Yet social media are still new enough that many organizations are still struggling to learn how to use them, while others are learning how to use them most effectively.
This How-to-Guide provides an overview of social media applications and emerging best practices for deploying social media at your company.
Read this 9-page guide to learn:
The definition of social customer relationship management (CRM)
The main functions needed for social CRM
The vendor landscape for social CRM
Social CRM best practices
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Executive Summary
This How-To Guide will explain the components of a Marketing Resource Management (MRM) system, provide an action plan for deployment, and conclude with a plan for implementation.
Marketing Resource Management (MRM) systems control the administrative processes that support customer-facing marketing programs. This distinguishes MRM from marketing execution systems that store customer databases and deliver marketing messages through email, Web ads, and other channels. MRM may be sold independently or as a component of comprehensive marketing management systems which also provides execution.
MRM functions fall into two primary clusters. The first involves functions related to company-level marketing management, including program planning, scheduling, budgeting, and cost reporting. The other cluster relates to program management, including task lists, purchasing media and materials, and content creation, approvals, storage, and distribution. Some MRM systems specialize in a few of these functions. Others specialize in additional functions such as customizing content for local offices or dealers or in marketing reporting and analysis. Systems may also be tailored to specific industries or companies of a certain size.
Companies buy MRM systems when their marketing programs become too complicated to run in a less systematic fashion. This, along with the systems’ high cost, originally meant that MRM was used almost exclusively by large marketing organizations with hundreds of marketers in multiple offices. More recently, the growth of digital marketing has meant that even small marketing organizations need to manage many different programs and content versions across multiple channels, and to introduce new versions more quickly. This expanded complexity has rarely been accompanied by a corresponding expansion of staff, adding to the pressure for more efficient operations. At the same time, costs have decreased as MRM capabilities were added to integrated marketing suites and as stand-alone MRM products became available as vendor-hosted services (Software as a Service, or SaaS). The result has been increased use of MRM systems among companies of all sizes.
Read this 7-page guide to learn about:
The components of a Marketing Resource Management (MRM) system
An action plan to deploy an MRM system
How to implement an MRM system
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
Driving Value with Marketing Automation How-To GuideDemand Metric
Executive Summary
B2B marketers have enthusiastically adopted marketing automation, with industry revenue growing at 50% per year according to Raab Associates estimates. The reason for this adoption is simple: marketing automation works. Users consistently report growth in quantity and quality of leads, in lead acceptance rates, and in marketing revenue contribution. Recent acquisitions by major software vendors including Oracle, Salesforce.com, Microsoft and Adobe further confirm that marketing automation is becoming a standard part of every company’s technology foundation.
But simply deciding you want to make better use of your marketing automation doesn’t end the discussion; it just raises the much more difficult question of how. This How-To Guide will provide you with some answers.
Read this 12-page guide to learn about:
The Marketing Automation Maturity Model
The levels of Marketing Automation Maturity
How to evolve your Marketing Automation strategy at each level
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. Follow this simple step-by-step guide to develop a streamlined
approach to agency selection, management, and evaluation.
AGENCY MANAGEMENT
Playbook & Toolkit
2. Table of Contents AGENCY MANAGEMENT
Introduction 04
Framework 03
Conclusion 28
About This Playbook 29
Plan 06
09Research
13Select
17Communicate
21Manage
24Transition
STAGE
STAGE
STAGE
STAGE
STAGE
STAGE
1
2
3
4
5
6
3. 1 PLAN
Agency Selection Tool
Agency Compensation
Model
Non-Compete
Agreement Template
Non-Disclosure
Agreement NDA
Advertising Agency
RFP Template
Agency Transition
Model
Agency Onboarding
Checklist
Agency Performance
Review
Project Status
Report Template
Creative Strategy
Survey Tool
Agency Transition
Assets Database
Agency Transition
Termination Letter
Agency Transition
Creative Assignment
Agency Transition
Meeting Agenda
Ad Agency Request
For Information
Project Charter
Template
Marketing Strategy
Scorecard
Marketing Budget
Template
AGENCY MANAGEMENT
Framework
Leverage the framework below to quickly empower
your organization’s agency management strategy.
Click the buttons below to access all related
training, tools, templates and other resources.
Consultant Evaluation
Matrix
Agency Compensation
Evaluation Tool
Agency Alignment
Strategy Workbook
Agency Compensation
Negotiation Checklist
Ad Agency
Agreement Template
Project Management
Template
Agency Onboarding
Model
Creative Brief
Template
Agency Compensation
Review
RESEARCH2 COMMUNICATE4 MANAGE5SELECT3 TRANSITION6
4. 4AGENCY MANAGEMENT
Plan Research Select Communicate Manage Transition
1 2 3 4 5 6
Introduction
How to Use This Consulting Playbook
This document consists of five stages, each with a description, steps,
and action items. Action items include using our premium tools and
templates. Our intention with this playbook is to guide you through
the Agency Management Process by helping you:
Evaluate the performance of the agency that you have
selected
Select the right agency for your business
Manage the relationship between the two parties
What is an Advertising Agency ?
An advertising agency or advert agency is a service
business dedicated to creating, planning, and handling
advertising for its clients. Ad agencies come in all sizes
and include everything from one - or two - person
shops, small-to-medium-sized agencies and large
independents.
Typical ad agency departments include,
but are not limited to:
1. Creative (Copywriters, Art Directors, etc.)
2. Account Services (Account executives)
3. Media Buying (Modern agencies might have a
media planning department integrated)
4. Production (ensures the creative gets produced)
5. 5AGENCY MANAGEMENT
Plan Research Select Communicate Manage Transition
1 2 3 4 5 6
Introduction
Outputs from This Playbook
Stage 1 - Plan
Stage 4 - Communicate
Project Charter, Project Goals & Objectives, Project
Budget
Creative Strategy Survey, Creative Brief Template
Stage 2 - Research
Stage 5 - Manage
Ad Agency RFI, Non-Compete Agreement, Non Disclo-
sure Agreement, Agency RFP
Project Management Schedule, Agency Performance
Evaluation
Stage 3 - Select
Stage 6 - Transition
Agency Selection Tool, Consultant Evaluation Matrix, Ad
Agency Agreement
Agency Transition Model, Transition Termination Notice
Letter Template
6. Plan
STAGE 1
AGENCY MANAGEMENT
During Stage 1, you will work with your team to plan for the agency-selection process.
Key activities for this stage include:
STEP 1: Organize Your Resources
STEP 2: Identify Goals & Objectives
STEP 3: Set & Track Your Budget
7. 7AGENCY MANAGEMENT
Project Overview
Project Description
Key Success Factors
Stakeholders
Objectives
Programs, Initiatives and Actions
Key Performance Indicators & Metrics
Target Timeframe to Achieve Objectives
Organize Your Resources Identify Goals & Objectives
STEP 1 STEP 2
Action Item Action Item
Use the Project Charter Template to organize resources
for the new agency selection project by establishing a clear
project scope, decision rights, and executive sponsorship.
Document goals, objectives, KPIs, and target timeframes
related to the agency-selection project in the Marketing
Strategy Scorecard.
This tool will help you to outline the following: This tool will help you identify and document the following:
V I E W R E S O U R C EV I E W R E S O U R C E V I E W R E S O U R C E
Introduction
1
Plan
Research Select Communicate Manage Transition
2 3 4 5 6
8. 8AGENCY MANAGEMENT
Man Hours
Travel
Opportunity Costs of lengthy process (brand erosion, loss of
market share, loss of project momentum, etc)
Set & Track Your Budget
STEP 3
Action Item
Include this project in your Marketing Budget Template and
be sure to obtain approval from key stakeholders.
A few of the costs associated with your agency-selection project
can include, but are not limited to:
Introduction
1
Plan
V I E W R E S O U R C E
Research Select Communicate Manage Transition
2 3 4 5 6
9. Research
STAGE 2
During Stage 2, you will gather information about potential agencies.
Key activities for this stage include:
STEP 1: Reviewing Agency Compensation Models
STEP 2: Gather Background Information
STEP 3: Protect Your Business
STEP 4: Write a Request for Proposal
AGENCY MANAGEMENT
10. 10AGENCY MANAGEMENT
Introduction
2
Research
Reviewing Agency Compensation Models
STEP 1
Action Item
Review the Agency Compensation Model to evaluate the
different options available when it comes to compensating
an agency partner.
Choosing a compensation model that is suitable for your chosen
agency is an important part of the relationship between your orga-
nization and the agency team. Different compensation models
produce varied nuances in the way that agencies and organizations
communicate and measure results.
V I E W R E S O U R C E
Plan Select Communicate Manage Transition
1 3 4 5 6
STEP 2
Gather Background Information
Action Item
Use the Ad Agency Request For Information Template to
learn more about potential advertising agencies before inter-
viewing them.
RFIs allow agencies to provide background information on their
firms and to highlight successes they have had with similar
clients. The company presenting its profile can show example
cases of different advertising projects that have worked well in
the past. Additionally, advertising agencies can highlight specific
details about the agency, providing information on the members
of the proposed account team.
V I E W R E S O U R C EV I E W R E S O U R C E
11. 11AGENCY MANAGEMENT
STEP 3
Protect Your Business
Action Item
Use the Non-Compete Agreement Template and the
Non-Disclosure Agreement Template to protect yourself
from unnecessary risk by ensuring that confidential and
proprietary information can he shared openly when dealing
with third parties.
V I E W R E S O U R C EV I E W R E S O U R C E
V I E W R E S O U R C EV I E W R E S O U R C E
Introduction
2
Research
Plan Select Communicate Manage Transition
1 3 4 5 6
STEP 4
General Information
Statement of Work
Proposal Submission Procedure
Write a Request for Proposal
Action Item
Use the general Ad Agency RFP Template to help you
create a formal invitation to request agency proposals that
meet your business requirements and criteria.
For more specific applications, check out the RFPs for an Adver-
tising Agency, Branding Marketing Agency, Design Agency,
Direct Marketing Agency, Full Service Marketing Agency, Internet
and Digital Agency, Media Planning and Buying Agency, Promo-
tion Agency, and PR Marketing Agency.
The main sections of this document include:
V I E W R E S O U R C EV I E W R E S O U R C E
Agency Information
Estimated Budget &
Resources Required
12. Select
STAGE 3
In Stage 3 you will define your requirements, evaluate agencies & consultants,
and get an agreement in place.
The key activities in this Stage are:
STEP 1: Evaluate Agency Candidates
STEP 2: Consider and Compare Consultants
STEP 3: Determine the Best Compensation Model
STEP 4: Align Goals and Strategy with Compensation
STEP 5: Sign an Agreement with an Agency
STEP 6: Review Negotiation Best Practices
AGENCY MANAGEMENT
13. 13AGENCY MANAGEMENT
Experience
Skill Set & Approach
Creativity & Innovation
Methodology & Tools
Ability to Achieve Objectives
Concept and Channels Used
Relevant Experience
Skill Set
Professionalism
Methodology & Tools
Personality & Fit
Evaluate Agency Candidates Consider and Compare Consultants
STEP 1 STEP 2
Action Item Action Item
Use the Agency Selection Tool to evaluate and compare
different ad agencies by analyzing the options across a set
criterion.
Use the Consultant Evaluation Matrix to evaluate and
compare different ad agencies by analyzing the options
across a set criterion.
Sections of the evaluation include: Sections of the evaluation include:
Introduction
Select
3
V I E W R E S O U R C EV I E W R E S O U R C E
Plan Research Communicate Manage Transition
1 2 4 5 6
14. 14AGENCY MANAGEMENT
Determine the Best Compensation Model Align Goals and Strategy with Compensation
STEP 3 STEP 4
Action Item Action Item
Use the Agency Compensation Evaluation Tool to under-
stand which agency-compensation model is the strategically
best approach for your organization’s needs.
Use the Agency Aligned Goals Strategy Workbook to
ensure that your organizations goals are aligned with how
the agency is compensated for their work.
Every organization is going to have different needs, and based on
how they operate internally (including how they review their goals
and results) will need a compensation model that is a win-win for
both agency and organization.
It is important in advance of any working relationship with an agency
to clarify what your organization’s expectations are in terms of the
goals you want to achieve, but also how the agency’s compensation
aligns and interacts with those specific metrics.
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15. 15AGENCY MANAGEMENT
Sign an Agreement with an Agency Review Negotiation Best Practices
STEP 5 STEP 6
Action Item Action Item
Use the Ad Agency Agreement Template to put a formal
agreement in place with an ad agency. It is important that
you list each part of the agreement to help clarify the roles
and responsibilities of the ad agency and your company.
Leverage the Agency Compensation Negotiation Check-
list to help your team while negotiating the compensation
agreement with an agency partner.
This template allows you to clearly specify the services that an
agency will be providing your company, in addition to the fees,
terms of payment, duration, on-boarding approach, transition plan,
and more. In this template you can also write the general conditions
of the agreement, which will include your company’s responsibili-
ties. This template can be easily used in collaboration with the legal
department of a company.
During an agency contract negotiation, deciding on an equally fair
compensation is often one of the most important line items to get
right. Both parties need to feel that they are being treated fairly, and
that the contract will result in a win-win.
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16. Communicate
STAGE 4
To this point, you have researched potential agencies and have selected the right agency for your
business. Now, it’s time to operate with complete transparency.
In this stage you will focus your efforts to:
STEP 1: Discover Agency Onboarding Best Practices
STEP 2: Execute an Agency Onboarding Process
STEP 3: Share a Creative Brief
STEP 4: Start Your First Project
AGENCY MANAGEMENT
17. 17AGENCY MANAGEMENT
Introduction
Communicate
4
Discover Agency Onboarding Best Practices Execute an Agency Onboarding Process
STEP 1 STEP 2
Action Item Action Item
Review the Agency Onboarding Model to understand the
best practice process recommended for onboarding your
new agency partner.
Leverage the Agency Onboarding Checklist to ensure the
onboarding process runs smoothly.
At the beginning of any agency relationship, it is important to
provide visual assets and creative direction, including the creative
and aesthetic guidelines for your brand as well as any strategic
resources the agency can use on your behalf.
To ensure the first stages of partnership between your organization
and any newly appointed agency are hassle-free, we recommend
that you keep an eye on what steps need to occur (from the orga-
nization’s perspective, and outside of any agency-provided list of
action items).
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18. 18AGENCY MANAGEMENT
Definition
Audience
Competitors Goals
Identity & Branding
Communications
Aesthetic
Brand Dichotomies
Share Your Strategic Direction Share a Creative Brief
STEP 3 STEP 4
Action Item Action Item
Use the Creative Strategy Survey Tool to provide your
creative agency partner(s) with a detailed project plan that
includes your strategic direction and ideas for creative devel-
opment that will coincide with your strategy.
Use the Creative Brief Template to ensure that your creative
agency or team understand the strategic objectives for your
company, product, and/or program.
Sections of the survey include: Sections of the creative brief include Background, Corporate Facts,
Overall Assignment, Tactical Objectives, Product and Service Facts
& Benefits (Client Perspective), Market Overview & Competitive
Situation, Customer Profile, Awareness Levels, Key Messaging &
Corporate Positioning, Campaign Measurement, Campaign Execu-
tion, Proposed Timelines, Budget & Additional Resources.
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19. Manage
STAGE 5
Now that you have started your first project, you need to track the results of the program to deter-
mine success. We also recommend that you evaluate your agency every 6 months.
In this stage, you will:
STEP 1: Manage Individual Projects
STEP 2: Create a High-Level Status Report
STEP 3: Evaluate Your Agency’s Performance
STEP 4: Evaluate the Agency’s Compensation
AGENCY MANAGEMENT
20. 20AGENCY MANAGEMENT
Introduction
Manage
5
Project Name
Start Date/End Date
Project Team
Time Off
Project Summary
Project Vital Signs
Project Cost & Schedule
Manage Individual Projects Create a High-Level Status Report
STEP 1 STEP 2
Action Item Action Item
Use the Project Management Template to manage the project
schedulewhenworkingwithyouragency.Thistoolsletsyoulist
individual tasks, assign ownership, and identify start/end dates.
This template can be used to track project status.
If you are working on multiple projects with your agency, use
the Project Status Report Template to create a reporting
tool that you can use to communicate project status with key
stakeholders.
Start by indicating the following: The project status report should highlight specific items that key
stakeholders need to know about without getting into too much
detail.
The three broad areas this template covers are:
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21. 21AGENCY MANAGEMENT
STEP 3 STEP 4
Overview of Previous Period
Accomplishments, Obstacles, Strengths, and Opportunities
Goals, Targets, and Action Items
Suggestions for Organizational Improvement
Competency Manager-Evaluation of Agency
Agency Development Plan
Evaluate Your Agency’s Performance Evaluate the Agency’s Compensation
Action Item Action Item
Use the Agency Performance Review to assist you with
gathering measurable feedback regarding an agency’s past
performance, attitude, and ability to do their job.
Use the Agency Compensation Review to help guide
your organization’s review of the compensation model and
approach used with an agency partner.
During an annual review, sections of the evaluation include: Agency compensation is an independent item for review beyond
general performance and is recommended 6 months after the
start of a working relationship to ensure the correct compensation
model is being employed based on the results produced to date. An
incorrect compensation model can cause problems in your agency
relationship and reduce the results you could expect, so consistent
review is recommended.
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22. Transition
STAGE 6
Sometimes an agency relationship won’t work out, or you may want to consolidate multiple agen-
cies’ work into a single agency partner for ease of management. If your contract is properly set up in
advance, this process should already be defined and understood, but it will still require execution. The
following steps will help you execute a peaceful and productive transition from one agency to another.
In this stage, you will:
STEP 1: Review Agency Transitions Best Practices
STEP 2: Send a Termination Notice
STEP 3: Acquire All Assets Before Departure
STEP 4: Organize a Transition Transfer Meeting
STEP 5: Transfer Creative Assignments
AGENCY MANAGEMENT
23. 23AGENCY MANAGEMENT
Introduction
Transition
6
Review Agency Transitions Best Practices Send a Termination Notice
STEP 1 STEP 2
Action Item Action Item
Review the Agency Transition Model to understand the best
practices required to transition from one agency partner to
another.
Leverage the Agency Transition Termination Notice Letter
Template to send a letter to your existing agency partner
notifying them about the end of your relationship, and begin-
ning of the transition process.
Althoughtherearemanydifferentwaysanyorganizationcandecide
to transition from one agency to another, there are industry best
practices that are recommended to ensure a transition is successful,
and avoid any unnecessary conflict.
The transition between one agency and another often begins with a
termination letter sent from your organization to the existing agency.
This letter sets the wheels in motion for all of the steps required to
begin the transfer of assets, information, and ownership of projects.
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24. 24AGENCY MANAGEMENT
Acquire all Assets Before Departure Organize a Transition Transfer Meeting
STEP 3 STEP 4
Action Item Action Item
Use the Agency Transition Assets Acquisition Database to
collect and track all of the assets you will need to have trans-
ferred over to your new agency partner.
Use the Agency Transition Transfer Meeting Agenda
Template to set up a successful transition meeting between
your old and new agency partners.
It is important that your organization takes an active role and respon-
sibility in ensuring that all of the required assets your new agency
partner requires are handed over in a timely and consistent manner.
We recommend to audit all required assets and track their transfer
from start to end of the transition.
Your existing agency will need to meet and work with your new
agency partner to make this transition a successful one. This transfer
meeting is an important first impression for the relationship between
both agencies, and we recommend that you lead this meeting to
make success certain.
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25. 25AGENCY MANAGEMENT
Transfer Creative Assignments
STEP 5
Action Item
Use the Agency Transition Creative Assignment Transfer
Plan Template to plan the handing over of creative work
from one agency to another.
When your organization switches from one agency partner to
another,theremaybeongoingprojectsthatyoumayneedtoensure
are properly transferred to the new agency. Creative information
and assets will need to be shared in a timely manner to ensure a
hassle-free transition.
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26. Conclusion
At the end of any business process, it’s always a good idea to review it
and identify areas for improvement.
Demand Metric has the tools and expertise to help you with the
following:
Set up an agency management process
Audit your existing agency management process
Assist with using any of the tools referenced in this playbook
Provide hands-on assistance to accelerate achieving your goals.
To learn more, contact Demand Metric: info@demandmetric.com
AGENCY MANAGEMENT
27. About This Playbook
AGENCY MANAGEMENT
Demand Metric is a marketing research and advisory
firm serving a membership community of over 106,000
marketing professionals and consultants in 75 countries.
Offering consulting playbooks, advisory services, and
500+ premium marketing tools and templates, Demand
Metric resources and expertise help the marketing
community plan more efficiently and effectively, answer
the difficult questions about their work with authority and
conviction, and complete marketing projects more quickly
and with greater confidence — thus boosting the respect
of the marketing team and making it easier to justify
resources the team needs to succeed.
To learn more about Demand Metric, please visit
www.demandmetric.com