The document discusses smart living technologies through examples from Fujisawa Sustainable Smart Town in Japan and Future Living Berlin in Germany, emphasizing user-centric solutions. It highlights challenges such as unclear value propositions, lack of interoperability, high costs, and data security concerns that hinder adoption. The presentation outlines smart home concepts including energy management, security, mobility, and community services, as well as the importance of co-creation and public acceptance in advancing these technologies.

1. Smart Living @ Home
Insights, Technologies and User-
Centric Solutions from Fujisawa
and Future Living Berlin
Dr. Benedict C. Doepfer
Manager, Panasonic Deutschland
M2M Summit
Köln, 11 October 2017

2. 1. Listening to the Voice of the Customer
2. Smart Sustainable Town Fujisawa
a) The Concept of SST Fujisawa
b) Future Co-Creation Approach
3. Future Living Berlin
a) The Concept of FLB
b) Alliance-based Smart Home Solutions
4. Q&A
AGENDA

3. 3
1. Listening to the Voice of the Customer
32%
52%
14%
2%
28%
39%
21%
13%
16%
38%
26%
20%
16%
35%
28%
20%
0,0%
10,0%
20,0%
30,0%
40,0%
50,0%
60,0%
very interesting interisting less interesting not interesting
18-29 years 30-39 years 40-49 years 50-59 years
Note: Germany; August 2016; Participants 1.008
Source: Statista Poll
´Total Women Men
It is too expensive 48% 51% 46%
I am not informed about it 30% 33% 27%
I have no demand 26% 23% 27%
I am not sure about data
security
22% 24% 21%
I worry about hackers 19% 19% 19%
It is too complicated 18% 19% 17%
It is not in my authority 14% 16% 13%
Others 2% 5% 4%
None of the above 7% 6% 8%
What is your view on Smart Home Solutions in general? Why have you not yet spend money for smart home?
Smart Living @ Home l

4. Why are Smart Living Technologies still facing a Chasm?
Assumptions
1. Value propositions are
not yet clear
2. Existing solutions do not
meet client needs
3. Existing solutions lack
interoperability
4. It is too complicated to
install and use
5. Data security is not sure
6. It is too expensive
7. There are too few live
examples
Users
Chasm
Early
Majority
Early
Adopters
Innovators
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5. Bringing Smart Living to the People in Japan
Fujisawa Sustainable
Smart Town
Tokyo / Japan
1000 Apartments
Creating a connected,
sustainable and
comfortable life with
innovative technology.
Smart Service Solutions:
1) Energy management
2) Security
3) Mobility
4) Assisted Living
5) Community
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2. a) The Concept of SST Fujisawa

6. 6Smart Living @ Home l
2. a) The Concept of SST Fujisawa
Town Services
In Fujisawa SST each
household produces stores
and manages its own energy
The concept of virtual gated
town provides protection in
case of emergencies
In Fujisawa SST tennants can
access a pool of e-cars and
e-bikes for eco-friendly
mobility
Health data is centrally
collected and managed.
With an ICT-System health
services can be offered
according to peoples‘ needs
In Fujisawa SST the smart
TV becomes central
interface for information
and exchange
Fujisawa SST Data Platform

7. 7Smart Living @ Home l
2. b) Future Co-Creation Approach

9. Future Living Berlin
Berlin, Adlershof / Germany
69 Apartments, 20 Studios, 10
Shops
Vision
▪ Create a real environment
of self-determined future
living at high comfort levels
for everyone.
▪ Provide a live
development, testing and
presentation platform with
real user data
▪ Develop key use cases and
overcome technological
challenges.
▪ Drive public acceptance of
Smart Home technology
and Connected Life
9Smart Living @ Home l
Bringing Smart Living to the People in Germany
3. a) The Concept of FLB

10. Smart Mobility
Smart
Connectivity
Digital
Healthcare
Smart Comfort
Smart
Shopping
Smart Energy Smart Security
Home
Automation
3. a) The Concept of FLB
Integrated Smart Living Solutions
Our Ambition:
Develop an integrated
Smart Living solution
ecosystem with partners
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Future Living Dialogue will
become a central innovation
platform for the development
of the future of living
Plan Build
Optimize Run

11. 11Smart Living @ Home l
Panasonic Smart Home allows you
to remotely control and monitor
your belongings, making you feel
safer when you are away from home
Security and Safety
3. b) Alliance-based Smart Home Solutions

12. 12Smart Living @ Home l
When the water leak sensor detects a
water leak, the smartphone app is
automatically notified and the hub beeps.
Notifications can be checked when you are
inside or outside the home. The DECT
handset also announces the location and
name of the sensor.
Security and Safety
3. b) Alliance-based Smart Home Solutions

13. Water
damage repair
Security
service
Lock smith
service
Glass break
repair
www.meinsicherheitsplus.de
Turning Signals into Solutions with Partners
3. b) Alliance-based Smart Home Solutions
13Smart Living @ Home l

14. Assisted Living
Including:
Alarm button + Intercom
On your mobileIn your parent’s home
4. b) Alliance-based Solutions: Assisted Living
Notification
We provide a smart care solution for our elderly with premium function
Family Check. To ensure that family members are fine users can connect up
to 4 Smart Home systems. Furthermore, sensors send alarm if they do not
detect movement for a specified period of time.
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15. 15Smart Living @ Home l
4. Q&A

16. www.meinsicherheitsplus.de
www.panasonic.com/de/consumer/smart-home.html
http://future-living-berlin.com/
Stand September 2017: Zumutbare Abweichungen in Modellen, Maßen, Farben sowie
Änderungen zur Anpassung an den neuesten Stand der Technik bleiben ausdrücklich
vorbehalten.

17. Energy Management
Features
1. Detached Houses are
equipped with Home
Energy Management
Systems (HEMS)
integrating solar power
generation and battery
storage
2. Not only visualizing
power consumption but
also providing energy
consulting services to
shape new a lifestyle
2. a) The Concept of SST Fujisawa
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18. 18Smart Living @ Home l
Panasonic Smart Home
devices communicate with each other using DECT Ultra
Low Energy (ULE) wireless standard.
This technology is invisible to regular consumer products
which compared to Wi-Fi based products, is not easily
hackable.
Data security
Why we endorse DECT ULE

19. 19Smart Living @ Home l
Free from interference by commonly used Wi-Fi
2.4GHz band devices such as computers and
microwaves, for smooth monitoring without
picture disruption.
DECT/ULE wireless technology is therefore ideal
for flats or houses with thick walls, or in case you
need cover your garden shed
Stability and long reach
Why we endorse DECT ULE